The difference between SEO and PPC

The difference between SEO and PPC The most noticeable difference between SEO and Paid Search is where the results appear on the Search Engine Results Page (SERP). The top four paid search results appear right at the top of the SERP, followed then by the top ten organic (SEO) results. The end of the page has another selection of paid search results. The [...]

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What Should You Do After a Google Algorithm Update?

  October 16, 2021
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Let’s start by looking at what Google has to say about this: To be honest… That’s the least helpful answer Google could give a business that just lost all of its [...]

The top Google algorithm updates of 2021

  October 8, 2021
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1. Passage ranking update (February 2021) With the passage ranking update, Google can now use artificial intelligence to index not only web pages, but [...]

What Can You Expect of This Core Update?

  October 8, 2021
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As the July update is coming into effect, a number of site owners have noted fluctuations in SERP rankings. Here are some of their observations from a Search Engine Round [...]

What Can You Expect of This Core Update?

  October 8, 2021
  Comments Off on What Can You Expect of This Core Update?
As the July update is coming into effect, a number of site owners have noted fluctuations in SERP rankings. Here are some of their observations from a Search Engine Round [...]

What is International SEO?

  October 8, 2021
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International SEO is not entirely about launching sites with altered content, executing hreflang etc. International SEO is mainly about geotargeting. This includes organizing [...]

How to Remove Spam Backlinks From Google

  October 8, 2021
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Many brands were affected by the negative SEO campaign, though others remained unaffected. This all led to the major problem of controlling the backlinks [...]

How Google Algorithm Updates Impact Your Website Rankings

  September 21, 2021
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Google Algorithm updates impact your website rankings by moving your rankings lower if you are not doing what Google wants. If, however, you are following Google's direction [...]

What Do We Know About Google Algorithm’s Ranking Factors?

  September 21, 2021
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There’s only so much we know about Google’s algorithm because Google won’t reveal its top ranking factors. In other words, no one’s entirely sure what boxes [...]

What To Consider While Hiring e-Commerce SEO Services

  September 7, 2021
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First things first, consider the audience that you’re targeting. Take into consider the average age, demographics, behaviour and every other parameter relevant to your [...]

Importance of SEO for eCommerce Website

  September 7, 2021
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No other industry in this world is increasing at this rate. If you own an e-commerce website and clocking an average growth of 20 percent per annum then this is the right [...]