The difference between SEO and PPC

The difference between SEO and PPC The most noticeable difference between SEO and Paid Search is where the results appear on the Search Engine Results Page (SERP). The top four paid search results appear right at the top of the SERP, followed then by the top ten organic (SEO) results. The end of the page has another selection of paid search results. The [...]

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How Google ranks search results

  September 1, 2021
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Gary Illyes from Google spoke in the latest Search Off the Record podcast on how Google Search goes about ranking search results. The short version is that Google first comes [...]

Major SEO Updates in 2021

  September 1, 2021
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Going beyond the core updates and ranking algorithm updates, Google rolled out a number of changes to how pages are displayed in Google Search and how links are attributed [...]

Benefits of Infographics

  September 1, 2021
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What exactly is an infographic you may be asking? Infographics can be educational, entertaining, and an extremely useful tool. They “are graphic visual [...]

What is an Infographic?

  September 1, 2021
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An infographic is a medium that turns complex information into visuals or a story to more effectively communicate its key points. Instead of boring readers with a lot of dry [...]

Why Is Email Marketing So Effective?

  September 1, 2021
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Email marketing isn't something you do just for the fun of it. Email is a great tool to keep businesses connected with their consumers. Consumers are looking to stay informed [...]

Tips to Create an Email Marketing Strategy

  September 1, 2021
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An effective email strategy can be essential to achieving your overall marketing goals. It’s a great, cost-effective way to expand your audience while also connecting to [...]

Your Business can Benefit From Content Writing Services

  September 1, 2021
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Content writing services have existed for decades; however, their reach has become more global in the last few years. Businesses of all sizes can now use the internet as a [...]

Reasons to leverage the Importance of Website Content Writing

  September 1, 2021
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Design and marketing remain bland without words. Who’s to say what the product is for or how it works? Besides, written content has the potential to sell if written [...]

Why Adding More Languages to Your Website Can Boost Traffic

  September 1, 2021
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A lot of the web’s best content and websites are in English. However, there’s a lot more to the internet than those sites. In fact, some of the biggest social media [...]

SEO statistics for 2021 and what they tell us

  September 1, 2021
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In 2021 (to date), Google accounted for just over 70% of all global desktop search traffic, followed by Baidu at 13%, Bing at 12%, and Yahoo at 2%. Google has already [...]