Let’s start by looking at what Google has to say about this:
To be honest…
That’s the least helpful answer Google could give a business that just lost all of its rankings. Because such a response doesn’t give you any practical instructions to follow.
But in a way, this excellent reply can guide you towards developing a fool proof SEO plan and recovering from any algorithm update in the future.
Here’s why:
When Google engineers update the algorithm, the changes will help the ranking system move closer towards Google’s bigger vision. So, if you aim to just recover from a particular algorithm change, the next update may also cause you to lose all your progress.
Besides:
Recovering from an update depends on how it affected your website and why. Thus, the recovery begins with understanding what the new algorithm change is about.
Instead of thinking short-term, your objective should be to create an effective SEO strategy. Start making improvements on your website while keeping everything aligned with Google’s core values in the long run.
Here’s some practical advice to get there:
Improve your content quality while focusing on relevance and uniqueness
Build credibility by leveraging expertise and improving E-A-T signals
Minimize the use of aggressive ads and disruptive pop-ups
Optimize for on-page SEO, site speed, and mobile-friendliness
Handle any technical issues with your website
New Google algorithm updates have become a regular part of SEO. They’re launched on a daily basis to improve the search experience and help websites with the best content get the rankings they deserve.
Preparing for these updates starts with understanding Google’s objectives for the future. If you build an SEO strategy that aligns with that vision, algorithm changes are the last thing you have to worry about.
Before any major update is launched, you must educate yourself on how it will impact the search functionality. That’s the best way to prepare for these changes and maximize rankings and traffic.
Google launches these updates with the best intentions to help users. Yet, they’re often a nightmare to SEOs and webmasters. This is because it’s never clear what changes to expect and when. Google algorithm updates don’t have to be scary at all. In fact, if you’re educated on this and ready for change, your website might benefit from algorithm updates.
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