Search Engine Optimization (SEO) focuses on optimizing your website to get traffic from organic search results, the end goal being higher rankings on the Search Engine Results Pages (SERPS). SEO deals only with non-paid results and can be broken down into a few categories:
- On-page SEO is the practice of optimizing your website around keywords that your target audience searches for. This includes elements like page titles, headline tags, meta descriptions, and the page URL. Content is king for on-page SEO. Blog articles, infographics, podcasts, videos, and more all contribute to the SEO of your site, if they focus on the right keywords for that piece of content.
- Off-page SEO focuses on building trust and authority for your site. Most often this involves high-quality backlinks to your website. There are other factors at play, such as social sharing and E-A-T ranking. E-A-T refers to expertise, authority, and trustworthiness as it relates to individual web pages. The scope of E-A-T is beyond this article – just know that it comes down to your content being valuable and helpful.
- Technical SEO makes sure that search engines can crawl and index all the pages of your website. It also gets into page speed load times and that your site is architected properly.
- User Interaction Signals help search engines look at how users interact with your site. High bounce rates or low time on a page can show that your page isn’t a good fit for the keyword and can affect your ranking.
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What is Paid Search (PPC)?
Paid Search (PPC) is the process of buying ads to improve the visibility of your website on search engines. The end goal is that your ads appear at the top of the SERP for the keywords you target. Typically, you’ll be charged each time someone clicks on an ad (cost-per-click).
Businesses bid on certain keywords they want their ads to show up for. The search engine performs an auction amongst those businesses that have bid on the keyword as it is searched for. The highest paying bidders show up first.
While it’s quite simple to fire up a paid search campaign, be warned: jumping in without proper planning and forethought can eat up your ad spend in a hurry. In almost all cases, it’s worth the investment to have an agency or expert set up and manage your campaigns.
For more details on our products and services, please feel free to visit us at: Internet Marketing Services, Content Marketing Services, Reputation Management, Search Engine Optimization & Social Media Optimization.
Please feel free to visit us at: https://webigg.com/