The difference between SEO and PPC
The most noticeable difference between SEO and Paid Search is where the results appear on the Search Engine Results Page (SERP). The top four paid search results appear right at the top of the SERP, followed then by the top ten organic (SEO) results. The end of the page has another selection of paid search results. The first and last thing people see on SERPS is Paid Search.
SERP Real Estate
If you zoom out on a SERP, you’d see that most of the page is organic results. This is, after all, a search engine’s main job–to deliver relevant search results. Organic results can include FAQ results, shopping results, map results, extensions, and more. That means SEO efforts can take up to 80% of the SERP with lots of engaging content. That extra engaging content oftentimes comes from your Google My Business profile. Having that profile optimized is key to cashing in on some of these advanced features.
Cost
SEO is typically performed for a given amount of time on a retainer or monthly fee. You’ll have a set cost that can sometimes be adjusted up and down as needed. You need to optimize your site regularly and make major adjustments at times when Google or another engine changes its algorithms. So long as you engage an agency to do the optimization or other services like content creation, you’ll continue to have a fee.
PPC involves purchasing media. That budget can be small or large depending on your goals. An agency will normally have a set of fees or charge you a percentage based on your actual spending. PPC costs go up and down as the market changes and keywords become more or less competitive. PPC profit margins tend to be lower than SEO long-term. This is because you are getting immediate results and paying to appear at the top of SERPs.
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Lifespan
The lifespan of SEO work when done properly can go on for several years, perhaps even more. When you create content to rank your site in search and drive traffic, you no longer need to spend money for your audience to see it. A click on organic results has zero cost. But before you think SEO is set it and forget it, think again. As mentioned before, there is optimization to continue to rank your content, along with creating new content on a regular basis.
The lifespan of a PPC campaign lasts only as long as you continue to buy media. While SEO can take months or years to see results, with PPC campaigns you can see results in as little as a few hours. Once you stop spending, the campaign ends and you’ll need to reboot the campaign again to see results.
Targeting
PPC allows laser-focused targeting of your audience. When a PPC campaign is set up you’ll choose who you want to target with your ads. Are you interested in only a certain geographic area? People with particular interests? Specific age groups? PPC can do that.
SEO does not allow for audience targeting. To get around this, a good agency can build an SEO plan that attracts people interested in certain subjects. What SEO cannot do is focus on an audience through targeting.
For more details on our products and services, please feel free to visit us at: Link Building Services, Google Adwords, Google Local Business, Web Analytics Service & Article Submission Services.
Please feel free to visit us at: https://webigg.com/