Many brands were affected by the negative SEO campaign, though others remained unaffected. This all led to the major problem of controlling the backlinks pointing to a site.
Bing understood the problem webmasters faced and launched the Bing Disavow Links tool after the Penguin update.
A similar link disavow tool from Google has been highly anticipated.
What is Google’s Disavow Links tool?
Let me explain this in simple terms: If you understand the concept of negative SEO, you know that negative SEO is the dark side of SEO, especially since Google has made it clear that they will penalize sites involved in any link spam.
How can a webmaster control this link spam?
In the past, there was no direct and easy way to control such link spam apart from emailing the webmaster and asking him to remove the links. However, when such links are created for the purpose of creating spam, in most cases you will not be able to reach the webmaster, or your request will not even be considered.
Google Disavow Links tool is an attempt by Google to give power to webmasters to report and submit such links to Google, and if they were hit by negative SEO or any Penguin update, this would help them to quickly get out of it.
Technically, Google spots spam links and spam sites by default, so in most of the cases, such links will not harm your site performance. However, many sites have been affected by spam links, and the number is rising with each Penguin data refresh and update.
How to use Google’s Disavow Links feature:
First, this feature is not for everyone to use. If your site is affected by spammy links and the issue is beyond your control, you can use this feature to get rid of the spam links. Particularly for websites that are affected by Penguin updates, you should consider using the Google Disavow Links feature right away.
The hardest part of the process is creating a list of links that you wish to disavow. You can use the Google search console tool to download a list of backlinks pointing to your site.
Using Ahrefs As Disavow File Generator
Ahrefs is indeed one of the top tools for monitoring your backlinks, and their disavow file feature is also extensive. For a huge website, it might be time-consuming to add in all these spam links, but the features to “hide added links to disavowed file” and “browse new links” will help you save time as you move ahead.
It would be great to see Ahrefs add in more ways to find toxic backlinks and quickly add them to the disavow file. But for now, it works pretty well and will definitely get the job done.
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