First things first, consider the audience that you’re targeting.
Take into consider the average age, demographics, behaviour and every other parameter relevant to your target market.
It goes without saying that you need to comply with your budget.
Consider the monthly sales you’re after and project numbers accordingly. There’s no point spending big if your expected sales aren’t enough, is it?
Before you take the plunge, know that SEO is not a quickfire method to get you up there on the top; it is a slow and gradual process.
Take into account the customer feedback that you’ve been getting; the things that are working for you and the things that aren’t going that well. As this will help improve on your landing page, which is what turns leads into customers. SEO is not a direct giver of sales; it puts you in a position wherein it brings individuals to your website and allows your services/products and deals offered to take over from there.
e-Commerce SEO Checklist
Maintain a blog which you update regularly at least once a week. Make sure you use content that is relevant and unique along with images preferably.
Execute internal linking in a seamless manner such that no web page is left unlisted and customers can have a smooth experience throughout the intricacies of your website.
Make sure your website is optimized on the lines of speed and user experience.
Indulge in URL and image optimization i.e. your URLs should be simple, precise and should contain keywords. And your images should be ideally sized without compromising the quality and accompanied with ALT text
All your web pages should include meta text, meta description, keywords, etc.
Introduce as many content based sections on your website as you can i.e. category blurbs, product descriptions, content in the footer.
Use SMO to enhance conversations about your brand, traction and overall engagement.
Use off page SEO techniques in tandem with on page measures.
Indulge in off page activities like article posting, image posting, directory submission, image submissions, PDF submissions, PPT submissions, local listing, social bookmarking, forum posting, blog commenting and other effective techniques.
No other industry in this world is increasing at this rate. If you own an e-commerce website and clocking an average growth of 20 percent per annum then this is the right time for you to meet the best SEO Company, it is true that you have a presence on internet but still you are losing the advantage of “Place” in the world of “the internet real estate”
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