As the July update is coming into effect, a number of site owners have noted fluctuations in SERP rankings. Here are some of their observations from a Search Engine Round table blog post.
“Lost positions on a lot of keywords. But like previous times, hoping to recover them back as the initial dust settles down. Too early to comment right now.”
“I was hit during the June core update with -20%. At 11:00 AM PST today my traffic is back to pre-June level. I hope whatever it is, my recovery sticks.”
“I saw a recovery from a previous core update in June’s update. And I’m seeing another boost in rankings now with the July core update.”
How to Prepare for Google Algorithm Updates
Core updates reveal the importance of maintaining SEO best practices for local pages. Here are some tips to keep your sites performing well this month.
Localize as much as possible. Write custom title tags, meta descriptions, and header tags with hyperlocal information for each local landing page. Localize on-page content with location-relevant information and photos and videos. Use descriptive, localized image alt tags.
Make sure your code is working well for you. Double-check “rel=canonical” tags to ensure your preferred page sources are correct. Make sure you are using “hreflang” tags for multilingual pages. This is especially important for global and multi-location brands.
Is your site mobile-friendly? Keep it optimized and easy to get around with navigational breadcrumb links that target non-branded keyword phrases.
Keep your Google My Business (GMB) up to date. Add your local page URL to your GMB listing, fix any incorrect primary business categories, and add any relevant categories. In a similar vein, reporting duplicate or spam business listings on Google Maps will help your SEO.
When Was the Last Google Core Update?
The last core update took place in June 2021. But actually, this July update is technically the second part of the June update. While it’s possible that a very small segment of websites may see changes in June that reverse in July, the majority of sites won’t notice either of these updates.
However, both these core updates are happening concurrently with the page experience update. Over the next 3-4 months, it is important for site owners to watch their local marketing performance closely and focus on Core Web Vitals.
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