Once your video starts generating views and interactions, you want those viewers to go to your site and engage with your sales funnel. So keep that in mind when creating and uploading your videos to Youtube or Vimeo:
- Mention your product or service in the video content
- Use end cards with your contact details and QR codes to direct people to your site. Using IVR technology will help you funnel these calls better, that’s what we were doing.
- Include important links in the video description (and invite your viewers to check the description below the video to click the links)
Make sure to use URL parameters to segment traffic from Youtube and Vimeo. This way you can clearly see the source of each lead and personalize your follow-ups. Using CRM solutions will make segmenting your traffic easier.
Using the strategy above, we were able to create a powerful traffic generation strategy in which video was the second most effective channel for us!
Snowball effect
Videos with a lot of views tend to rank higher than others. Therefore, part of your optimization strategy should be focused on getting more views of your videos. Promote your videos just like you would your blog content. Share them on social networks, include a link to them in your email newsletter, create a blog post around them, or even create a page on your website devoted to all of your videos.
The more views you receive, the better your video will rank in search results within the video networks. As you receive more views, you will receive more shares, embeds, and links back to your video from other websites. Thus, the video’s ranking in main search engines will increase as well.
So as soon as your videos start generating clicks from Google, they will start ranking better on Youtube as well, so you will have more and more visibility for your video content.
This strategy will work even better if you collaborate with Youtube influencers to publish your videos to their channels in the form of interviews or podcasts. This way Youtube will learn to associate your name and content with popular Youtube creators, so your videos will show up in more recommended videos. Hari Ravi is a great example of implementing this strategy well.
Inexpensive Ways to Make Videos
Excited about the possibilities of creating videos, but not sure how to get started? Here are some quick ideas of ways to create a video without having to spend a lot on professional recording hardware or software.
- Host and record live videos on Youtube, Facebook, or Instagram. Gain extra views by inviting industry experts for regular panel discussions to capitalize on searches for their names.
- Record interviews on Skype or Zoom.
- Use Screenflow or Camtasia to record screencasts and tutorials.
- Use tools like VideoScribe to create animated videos.
- Ask customers to make quick testimonials at your business, at conferences, or other places you interact with them.
Ready to take your content marketing to the next level? Then video marketing combined with organic search optimization is the answer.
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