How Many People Use Social Media?
The usage of social media around the world is ever-increasing and is, without a doubt, one of the most popular online activities that internet users engage in.
The latest social media statistics show that there are 3.78 billion social media users worldwide in 2021 – and this number is only going to continue growing over the next few years (Statista, 2020). As it stands, that equates to about 48 percent of the current world population.
One of the reasons for the high usage of social media is that mobile possibilities for users are continually improving, which makes it increasingly simpler to access social media, no matter where you are.
Facebook is the Market Leader
Facebook has been shaping the social media landscape since its launch and is continually evolving to meet its user’s needs. With over 2.32 billion active monthly users, Facebook remains the most widely used social media platform. Active users are those that have logged into Facebook during the last 30 days. Roughly two-thirds of U.S. adults (68%) now report that they are Facebook users (Pewinternet, 2018). Interestingly, Facebook was also the first-ever social network to surpass the one billion active user mark, reaching this milestone in the third quarter of 2012.
Daily Usage by Generation
Social media usage has been surveyed by the Pew Research Center and the results by generation are interesting, to say the least.
To break it down, 84 percent of US adults aged from 18 to 29 are active social media users (Pew Research Center, 2021). This number falls slightly to 81 percent for the 30- to 49-year-old age group and further to 73 percent for those aged from 50 to 64. US adults who are 65 years old and above use social media the least.
Young adults continue to be the generation with the highest use of social media and also the broadest access to smartphones. The older generation, on the other hand, are more likely to be using tablets. Baby Boomers are also bridging their gap with technology and are increasingly becoming more familiar with social media platforms.
How Much Time Do People Spend on Social Media?
In this day and age, we’re all slowly becoming social media addicts. Whether it’s scrolling down our bottomless Facebook or Instagram feeds on the subway, or posting the perfect brunch photo on Instagram before eating, social media has become inescapable.
The latest social media statistics in 2021 show that an average of two hours and 25 minutes are spent per day per person on social media
Social Media Marketing
Brands are riding the wave of social media marketing. 73% of marketers believe that their efforts through social media marketing have been “somewhat effective” or “very effective” for their business (Buffer, 2019).
Brands are continuing to include social media in their marketing strategy – and for all the right reasons. Whether it’s influencer marketing or story ads, they’re trying it all. Social media allows brands to access cost-effective marketing, interact with their audience, and build brand loyalty. But it’s difficult to measure the exact social media impact, as every social media platform measures activity differently.
Customers Are Using Social Media
Social media is growing in terms of its reach and impact, and this statistic is here to show just that. 54% of social browsers use social media to research products (GlobalWebIndex, 2018). More buyers are joining social media networks and looking for reviews and recommendations. That’s why it’s essential to have a prominent online presence on various social media platforms. The key is to find out which social media platform your target market is using most often and how to make the most out of it.
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