Social media can also help you learn from your competitors. There has to be a good reason why your competitors are performing better than you
During a time when people from around the world are not able to do many things that were once taken for granted. It’s been roughly a month now since the Coronavirus began to flip our lives the wrong way up. It’s a tough question that many businesses are struggling to answer at the moment – “how do you market your business on social media during the Coronavirus pandemic?”.
Know Your Audience
This is always a critical piece of any kind of marketing at any time, but it’s most critical during times of crisis like this. Marketing relies heavily on empathy, which in turn relies on an understanding of the people you’re trying to talk to.
If you’ve been marketing your brand for a short time, you would possibly be tempted to skip this step. You already know your customer, right? Maybe, but does one know them in their current state? Are there additional audience opportunities that you simply haven’t assessed that you could test now? It doesn’t matter who you are — now is an excellent time to take a step back and re-acquaint yourself with your ideal customers.
Don’t stop posting
Now is not the time for your brand to go silent. Stay connected to your followers, just like you would your own friends and family. If you can’t sell products and services at the moment that’s fine, focus on sharing content that aligns with your core brand values instead.
Do some research, check-in with influencers that target your customers, and do what you need to do to put yourself in your customers’ shoes. Are they now dealing with working from home? Are they trying to keep kids busy now that schools are closed? Are they trying to stay fit and healthy while in quarantine?
Expect Uncertainty
No one can give you an accurate prediction of what the immediate future holds for brands and marketers. We know that this crisis will end eventually, and we know that right now, at least, there’s a lot of uncertainty on a variety of fronts. As such, we can’t plan as far into the future as we would have before. We need to be nimble and agile in our approaches and able to pivot to the next thing at any moment
Use social media to inform your brand story and successfully differentiate yourself from the competition.
Everyone – including your customers — loves a good story. “Don’t ever forget that every single person makes decisions supported emotion and justifies with logic,”
Remember, there is no rule book on what you should be doing and posting during a pandemic. Don’t be too hard on yourself or your business, you won’t be the only one that’s struggling! Take some time out to consider your new messaging. Create some content. Get yourself a new schedule and away you go.
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