The Impact of Positive Customer Experience
At this point, it’s no surprise that social media marketing is essential for your business. One of the ways that your business could benefit from social media marketing is by providing the best possible customer service. The idea here is to manage your online presence and make sure that you keep in touch with your audience through social media platforms. This includes responding to comments, mentions, and messages. 71% of consumers who have had a positive experience with a brand on social media are likely to recommend the brand to their friends and family (Lyfemarketing, 2018). By interacting with customers through social media platforms you show them that you care. This step could go a long way in terms of building positive relationships with customers. So, don’t ignore your followers ( Facebook followers, Instagram, etc.) and try to get back to them in a timely manner.
Influencers Help Build Brand Trust
Influencer marketing is having a big moment now. Brands are increasingly turning to social media platforms for their marketing, and there are good reasons why. 49% of consumers claim that they depend on influencer recommendations on social media to inform their purchasing decision (Fourcommunications, 2018). This means that if consumers feel confident in the recommendation from an influencer, they’ll be more likely to purchase the product. This social media statistic makes it evident how brands could piggyback on the power of influencers to reach out to their customers.
Instagram Stories Usage
Stories are a big deal on Instagram. And they’re essential when it comes down to how to get Instagram followers. They let you share the moments of your day, without saving them to your profile. The following social media statistic shows us the number of daily active Instagram Stories users, which has increased from 150 million in January 2017 to 500 million in January 2019 (Statista, 2019).
There’s a bunch you can do to make your Instagram stories more engaging, such as adding questions, polls, and fun stickers or music to make your content as unique as possible. Instagram stories invite brands to the possibility of higher creative freedom which might help their campaign become a success with their audience.
Social Media Users Via Mobile
The demand for mobile-friendly content across social media sites is rapidly increasing, and justifiably so. 91% of all social media users access social channels via mobile devices. Likewise, almost 80% of total time spent on social media sites occurs on mobile platforms (Lyfemarketing, 2018).
Smartphones and social media are evolving side by side, and your brand should make sure to keep up. Mobile-friendly interfaces are the way forward, and if you’re marketing online you need to make sure that your content and layout are optimized for mobile. And why not? People take their smartphones everywhere with them. If you want to be accessible, you have to keep mobile in mind.
Summary: Social Media Statistics
Here’s a summary of the Social Media Statistics for 2021:
There are currently 3.78 billion social media users worldwide.
Facebook is the most popular social media platform.
Among US adults, 84 percent of those aged 18–29, 81 percent of those aged 30–49, 73 percent of those aged 60–64, and 45 percent of those aged 65 and above are active social media users.
Users spend an average of two hours and 25 minutes per day on social media.
73% of marketers believe that social media marketing has been “somewhat effective” or “very effective” for their business.
54% of social browsers use social media to research products.
71% of consumers who have had a positive experience with a brand on social media are likely to recommend the brand to their friends and family.
49% of consumers depend on influencer recommendations on social media.
500 million daily active Instagram stories are uploaded worldwide.
91% of all social media users access social channels via mobile devices.
For more details on our products and services, please feel free to visit us at: Online Marketing, Social Media Marketing, Internet Marketing, Search engine marketing & Internet Marketing Company.