Your business may have experienced a significant boost in your search engine optimization (SEO) this past year, and you want to build upon the positive results. Maybe you’ve fallen behind a competitor in the search engine results pages (SERPs) and want to earn your spot back. Whatever your reason, we’ve got you covered. Search engine optimization is constantly evolving, so to stay on top of your industry, you need to know what’s coming. Lucky for you, in this blog our experts reveal what you need to know about SEO in 2022.
1. Optimization for Core Web Vitals
The first trend to discuss involves assessing the quality of your website with user experience in mind. Core web vitals is a standard that checks for three metrics: largest contentful paint, layout shift, and first input delay.
This method can help you deliver a smoother user experience by improving critical sections of your webpage. With this element as part of your SEO strategy, you’ll provide better responsiveness, precise visuals, and a quicker loading time.
2. Optimize for Voice Search
Since it’s easier to speak than to type, another tip you can implement is voice technology. It’s among the leading SEO trends expected for 2022 because of the convenience it offers to users.
You’ll first need to use Natural Language Progression to optimize your webpage for visibility of voice-based questions. Additionally, since it’s naturally easier to verbally ask a question than type it, incorporating long-tail keywords will also boost your ranking on the search engine.
3. E-A-T (Expertise, Authoritativeness, and Trustworthiness)
If you are looking for comprehensive digital marketing trends to use, then E-A-T could be the solution. Google uses this metric to determine whether the information you provide is accurate, authentic, and valuable to the searchers.
Expertise refers to having advanced knowledge of matters related to your industry. Authoritativeness measures your legitimacy on the topic you are discussing. This is based on factors such as having your content linked to credible sites. Lastly, trustworthiness determines whether you have your reader’s best interest at heart by protecting their personal information or accepting feedback.
4. Optimize for User Search Intent
Another 2022 SEO trend is the focus on search intent. This approach focuses on predicting the desired goal of the content a user seeks based on the three basic types of intent. The purpose for visiting your site could be informational, navigational, or transactional.
The informational types are educational and provide a detailed explanation on a particular topic. Navigational intent aims at finding a specific website that offers the information they need. Transactional intent is related to buying, signing up, or subscribing to a product or service. First, figure out what your users are hoping to get from your website and then design it around that goal.
5. Mobile is the New Wave
Since everybody now has a smartphone, the number of mobile searches done worldwide exceeds that conducted by desktops. That’s why making your website mobile-friendly is one of the most effective digital marketing trends in 2022.
It’s crucial for your webpages to automatically readjust their design according to the device being used. This will allow users to access your site without glitches, unwanted zooming in/out, or a confusing layout from their mobile devices.
6. Content is Still King
After decades of ranking factor changes, the quality of content is still one of the best indicators of a reliable website. It’s one of the best digital marketing tips for 2022 because it flies under the radar nowadays, but searchers appreciate reliable sources of information.
One strategy people are implementing and should consider as we head into the new year is long-form content. This specific content type contains broad and specific keywords naturally used throughout the piece. An example of a long-form article is a step-by-step guide on a particular process.
7. Structured Data/Schema Markup
Having well-structured information is also among the best SEO solutions for 2022. It involves organizing your content in a way that makes it easy to read for the searcher. In addition, you’ll want to ensure that the reader can easily navigate your piece and find the answer they are looking for without hassle.
You can incorporate schema markup and infuse a description into the HTML of your webpage to provide a summary of the piece. It will tell the reader the goal of your business. Proper organization of your page could allow you to get a featured snippet, which is a great way to be ranked highly.
8. Don’t Neglect the Basics (Title Tags, Meta Descriptions, Header Tags)
Most people get carried away by the complexity of SEO and forget the basics. If you want your website to deliver a smooth user experience, one of the SEO ‘boostability’ tips you should try is creating effective title tags and meta descriptions.
A meta description lets people know what is on your site before they click on it. Improving the preview of your webpage will lead to more clicks and a higher rank.
9. Link Building Makes Friends
As we hinted earlier, linking your content to credible external links and relevant internal links is another way to improve your website traffic. With a decent number of high-quality links on your websites, you can trust that they’ll rank higher in the search engine results pages.
Creating these links is a way of collaborating with others in your field and creating mutually beneficial relationships.
10. Utilize YouTube and Videos for SEO
Another small business digital marketing strategy is to embed YouTube videos into your website. YouTube videos can be a unique way of demonstrating practical information while increasing engagement with the searcher.
If your business has its own YouTube channel, this can be a great way to drive traffic to your channel from your website and vice versa.
11. Google Lens & Optimizing Images
Lastly, you can increase the incorporation of visuals by making your website compatible with Google Lens. It will help people find your products faster by only using an image to search. Optimization of images for Google Lens is just another way for people to find your website. It’s an innovative trend that will characterize successful SEO practices in 2022.
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