No matter what’s your site’s size, and what are the overall traffic levels, you need to be perfect in choosing the right hosting plan and deeply understand the requirements.
In today’s date, you find tons of web hosting options, which can baffle anyone! If we look deeply – “the more you pay, the better you get” factor doesn’t prove to be 100% true here!
It might happen that the basic plan of a given web hosting is providing better results than the mid-price plan of the other! How will you figure out which hosting plan will work out the best for you? What are the bigger considerations of Google chained to your hosting?
Site speed: The Biggest Factor To Consider
Undoubtedly, the top-ranked among the Ways your hosting plan can affect SEOis the site speed, which has always been a major factor for Google rankings, but now, things are much more critical than what they used to be ever in the past. We all want speed on our website, as the thumb rule says – “faster your web page loads, smarter you are in the eyes on Google!”
PageSpeed Insights Score
Experts exclaim that the Google PageSpeed Insights Score isn’t accurate, and they are true also! Does Insight Score matter? Yes, it does, and if your site is doing well on other speed measuring sites, including Pingdom, GT Metrix, etc. then you’ll attain good results on Google PageSpeed Insights as well.
On PC, you can exceed the average PageSpeed Insights Score, which is 44, but on mobile, it’s very challenging with a slow web hosting.
It’s calculated considering numerous factors, and if you’re left behind in any major factors like caching, optimizing, etc. you won’t do well here. A good web hosting solves all that for you! We’ll deeply cherish that further in this guide.
Time to Interactive (TTI)
TTI is the time it takes for your page’s content to become ready for any user to begin interacting with it. This is a crucial metric to figure whether your content is dynamic. Google ensures that its users have appreciably fast experiences on the web. In case your TTI is huge, you’re rankings will drop. Google exclaims 2.6 seconds as the average TTI.
First Contentful Paint (FCP) and First Input Delay FID
FCP is the time when the browser supplies the first content bit from the DOM (API interface), dispensing the first feedback to the user regarding the actual loading of the page. 2.9 seconds is the average FCP.
FID measures the time duration of a user’s first interaction with your site, meaning when they click on something to the browser’s responding time to the interaction.
Time To First Byte (TTFB)
TTFB measures the duration from your client, making an HTTP request to the page’s first byte of the being obtained by the client’s browser.
As per Google’s May 2020 Core Update for the TTFB limit is set to 4 seconds maximum limit. In case it exceeds, your SEO receives affect! You might have already got the warning from Google WebMaster after this update if your site is lacking in the TTFB department.
If your web hosting provides slow speed, attaining the secure zone of below 4 seconds FCP in mobile is next to impossible. Remember, plugins can’t help here! Your web hosting plan is playing the biggest role! 4-second FCP is something at what most of the websites are struggling, but certainly not those who have a fast hosting plan!
How important is the website’s speed?
We’ve put website speed at the top of 7 Major Ways your hosting plan can affect SEO list due to several big reasons. Following are the factors describing why website speed should be your priority always:
User’s convenience
Now, that’s the reason why Google keeps on launching minor and major updates now and then. For user’s convenience, your website (or individual web pages) definitely needs to load faster, as no one prefers hanging around after a click.
No matter what’s your website’s niche, if your competitor’s pages are loading faster than you, boom, you are out of the race, no matter your content is better!
No matter how well you’ve narrated, but if it’s not opening within the time limit, the user willingly waits, what’s the benefit of content to that user? Absolutely nothing!
Regarding loading speed, Google says that if your site is loading within 5 seconds, it’s acceptable. However, in 2020, your result certainly needs to load within 4 seconds! That implies all the devices, no matter a PC, tablet, or smartphone!
In addition to that, if you own an e-commerce website, then the loading time should be within 3 seconds, and if it exceeds, you lose 40% of visitors, and that’s a huge number! So, if you are ensuring the user’s convenience regarding speed, you’re a “good boy” in Google’s eyes!
Bounce rate
If we’re discussing the Major Ways your hosting plan can affect SEO, and we cannot skip the “bounce rate” factor here. Slow web hosting definitely increases your site’s bounce rate.
Even if you’re following tons of good practices, a high bounce rate can destroy your plans of getting your website highly successful. As per thumb rule, a 26% to 40% bounce rate is amazing, while 41% to 55% is considered as the “acceptable channel.”
In case your site’s bounce rate exceeds that limit, then it’s a big concern. You might hear folks explaining methods to cover bounce rate, but the truth is your bounce rate supremely depends upon your website speed, then come other supportive factors.
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