In SEO, an SSL certificate is a huge factor that decides the improvement or deterioration of your site’s ranking. Due to the increment in the cases of fraud, trust matter s a lot online in current time.
Who prefers entering a result if their browser reads a “potential risk?” Now, if the user isn’t trusting you, then Google will also not trust you, and you never want that! If the user lacks trust in your site, you won’t be able to sell anything at all! Your brand will definitely not survive for long.
Installing an SSL certificate on your site proves to be the smartest move here! It encrypts the connection between your user’s web browser and your server.
This further leads to secure exchange of personal information. Adding on further, since 2014, Google is considering SSL certification as an important ranking factor.
Reliable Backup: Safety First
It’s true that you are surviving with a thousand risks on the internet. A small loophole exposes your website to hackers or other naughty elements on the internet, and worst can happen after that! Here’s a small list that makes you tremble!
Your site can be hacked.
You can face the loss of data.
Your website’s or brand’s reputation gets destroyed (rebuilding the reputation sometimes takes years).
A leakage of your personal info can occur.
You may miss your goals and cross deadlines in the absence of reliable backup.
One of the biggest advantages of purchasing a reliable hosting plan is that you enjoy daily backups of your data. Of course, you can use certain plugins for backups, buy then the hassle is of performing the whole backup process manually.
High Performing Server Environment
The physical location of the server directly affects the performance of your website, especially the speed. Closer, the physical location of your web server is to your user, better the loading speed and overall performance is going to be.
Does that influence your rankings? Yes, more than you expect!
For those using cloud hosting, this isn’t a big concern, but for those who roll on with VPS, shared, or dedicated server, considering the major Ways your hosting plan can affect SEO, your server’s physical location is a top concern!
Before spending on web hosting, figure out where does the majority of your site’s traffic comes from. After that, go on with the server that’s physically situated in that country. Now, every server in the same country won’t provide speed. It depends!
If you choose a reliable web hosting service, with servers in most of the parts of the world, it’s highly beneficial for you, as no matter from where your traffic is coming, your website’s overall speed statistics will be pleasing.
Certainly, if you’re getting integrated CDN along with a high performing server environment, you’ll attract (and retain) your website’s users from the whole world! If your website’s speed is below the max limit set by Google across various nations, it’ll better your rankings!
Server’s Uptime
Uptime is an estimate of system reliability, indicated in the percentage of time your website, without crashing, or requiring to be rebooted for maintenance or administrative purposes. In simpler words, it’s the amount of time a server has stayed running.
No matter what hosting you’ve chosen, you won’t get 100% uptime assurance, but this percentage needs to be as close to 100% barrier as possible. If you want to stay competitive in your niche, the Server’s uptime matters a lot.
For keeping your website users joyous, your website needs to be online for maximum time. In case your website goes offline, you’re definitely going to lose your users for that time period, and furthermore, loose leads.
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