Writing blog with highly informative way gives you number of users and engagement. Sometime it converts to leads too. And the most important point Google loves quality and informative content and takes those to top search results. Writing blog posts on your area of expertise or other topics will surely increase your knowledge, creativity and way of analyzing things on a personal level. You will get to see people reactions on the same thing. Engagements which make your blog posts more interesting. Different perspective on the same topics will help you gather more knowledge regarding the same.
If it is hard to convince your boss, your employees or yourself why you should be blogging? Kindly, check out the following blogging statistics that show how powerful a business blog can be. They include facts such as:
- 80% of blog visits are new (awareness)
- 53% more traffic (awareness)
- Posting every day generates 4x more leads (consideration)
Writing tips for good blog posts
Before anything, your blog post just has to be a good piece of writing! A lot of bloggers just begin to write when creating a new blog post.
Think hard about the message of your text. What do you want to tell your readers? And what is the purpose of your text? What do you want you readers to do at the end of the page? Write down the answers to these questions before you begin writing.
Start your post with creating a clear structure. Every post should have some sort of introduction (in which you introduce your topic), a body (in which the main message is written) and a conclusion (which should summarize the most important ideas or deduce some new idea).
Everybody uses paragraphs, but make sure to use paragraphs that make sense. Do not start a new sentence on a new line, just because it looks nice. There should be a reason for making a new paragraph. Every paragraph should have a main idea or a main subject.
Headings structure the entire page, so you should make sure to use headings. They are important for readability, but for Search Engine Optimization as well. Headings help Google to grasp the main topics of a long post and thus can help in your ranking. If you want people to find their way in your articles, you should use subheadings. Subheadings will lead people, help them scan your page, and make the structure of your articles that much clearer. Make sure that your keywords are used in the subheadings, but do not put your keyword in every subheading.
Signal words help people to scan through your text and help people to grasp the main idea. If you, for instance, have three reasons for wanting to sell a product, you should use signal words as: First of all, Secondly and Finally. Also, words as Nevertheless, Surely and Indeed also give a clear signal to your readers. Readers will instantly get that a conclusion will follow after words as Consequently, So or For this reason.