While there are many reasons a business could need social media management, here are a few that we think are the most important ones:
Your business has multiple accounts, and you are looking for a way to streamline your workflow.
Your business demands social content creation, community engagement, influencer outreach, and more because you have a large number of active followers.
You are looking at social media as a growth engine and are interested in driving decisions using top-notch analytics because social media is a revenue-generating channel.
You are running paid advertisements on social media in addition to posting organic content.
What Costs Are Associated With Social Media Management?
For a small business, the actual cost can vary and depends on the nature of engagement you are looking at on social media. However, here are some pillars that cover the most critical aspects of social media management
Talent (social media manager, freelancer, agency)
Tools (scheduling, content creation, analytics, tracking)
Content (graphic design, motion graphic, video, copywriting)
Advertising (spends + management fee)
You can also add the cost of partnerships (influencers, brand collaborations), and product (giveaways, affiliate, trial discounts) to the mix.
Choosing The Best Social Media Management Software
The social media management system you choose will determine your workflows and priorities.
There are a lot of social media management tools in the market that offer you a complete suite (from creation to publishing to reporting) and a few that cater just to a particular aspect of the process (for example, scheduling).
In this case, it’s important to identify the ‘must-have’ features and what sort of experience you want your team to have.
Most likely, you went out looking for a tool because of some frustration with a particular channel/process. Keep that frustration in mind, but don’t make that the only reason to select a specific management platform.
Here’s a good list of things you should keep in mind when you are looking for social media software:
User Experience
Analytics and Reporting
Integrations
Collaboration Tools
Training
Security
Scalability
Pricing
You should ideally try out at least a couple of tools before making a decision. A simple way to do this is to rank each software on identified attributes and take a weighted average.
This process will help you make an informed decision.
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