The more your customers interact with your company on social media, the more you learn about them. On a basic level, the content they interact with gives you insight into what they are most interested in. On a deeper level, you can examine your customers’ social media activity to gain a wealth of information about them…
What is the demographic of your customers?
Where do they live and work?
What do they do for fun?
Perhaps more importantly, what do they love about your company?
All of this information will help you build a semi-fictional representation of your ideal customer, also known as your buyer persona (which is a completely separate topic).
Targeted Advertising
Now that you’ve developed a buyer persona, you’re able to target advertisments to them.
With Facebook advertising, you’re able to target audiences based on their demographics, location, interests, and behaviors. This way, you’ll get more value out of every dollar spent on advertising.
You can even use “lookalike audiences” to find people on Facebook who are similar to your current customers!
With social media, you can also target content based on geographic territory. This is especially important for marketing a home-building company, which is especially tied to a particular place.
Furthermore, different prospective home buyers are motivated by different factors. Some might be most concerned with the safety of the home’s location and construction. Other’s might be more motivated by proximity to work, or leisure.
With Facebook, you’ll be able to target specific audiences with content that adresses and answers their unique questions. This way, a person who clicks your ad will feel as though it was made just for them!
Build Brand Loyalty
Remember, consumers today don’t like to feel like they’re on the receiving end of a sales pitch. Instead, they want to build a relationship with a company and feel like they’re receiving value.
The more your customers know, like, and trust your company, the more likely they are to choose your company. Loyalty will inevitably lead to an increase in sales. Plus, your customers will be more likely to recommend your service to friends and acquaintances.
Watch Your Competitors
Social media is also great way to learn more about your competitor’s strategy. You can explore their pages to find out what kind of customers they are attracting.
Through your business page, you can add pages to watch and view how many new likes they got in a given week, or what posts were successful.
Use this information when developing your social media strategy and stay a step ahead of the competition!
Build Your Contact List
As effective as social media is, that doesn’t mean you should use it as your exclusive form of marketing. You can use social to increase the effectiveness of other marketing tools, like email.
One of the greatest strengths of social media is the ability to use it to create a e-mail lists. This will be more effective than cold-contacting prospects, since these people have already interacted with your brand.
Use social media to advertise giveaways such as e-books, brochures, lists, or consultations. In addition to growing your mailing list, this is strategy serves another purpose. It offers your audience value and establishes you as an industry leader.
Establishing an e-mail list comes with a caveat. Be careful not to overload your prospective customers. Using email marketing to contact your customers requires a fine balance. If you make too little contact, you won’t be able to build a strong relationship with customers. However, if you make too much contact, your company might come off as desperate. Feeling pressured in this way can be very off-putting for customers.
Developing Your Strategy
Social media provides a lot of amazing options for companies; promote their products and services, gain valuable insights into their potential and current customer base, generate better-qualified leads, increase brand loyalty – the list goes on.
But with that said, social media marketing still requires strategy. Using social media for personal reasons does not necessarily equip you with all the skills you need to use it professionally.
Working with a marketing professional can be an important step in developing a targeted social media strategy for your business.
For more details on our products and services, please feel free to visit us at: Online Marketing Company India, Online Marketing Companies India, Online Marketing India, Social Media Marketing India, Internet Marketing India.