Having your customers talk about your content on social media is great. But wouldn’t it be awesome if they helped you distribute it?
This is, ideally, your goal – especially if you’re sharing valuable information. When a person shares, likes, or comments on your post, people in their network see that activity. This will expose your business to an even bigger audience!
This type of content distribution is especially important for several reasons. First, users are likely to place more confidence in recommendations made by people they already have a relationship with. Second, taking advantage of user-generated content distribution is an extremely cost-effective strategy.
Also, being active on social media will improve your company’s search engine results. Search engines do consider social media profiles in their algorithms when ranking web pages.
Finally, if a customer’s search directs them to your company’s social media page, they can then find the link to your company website. I mean, as long as you have filled out all of your profile information, which you, of course, did.
Meet Your Customers Where They Are
To find new customers to drive to your business, you have to meet them where they are.
That might sound like common sense, but it’s not always easy to predict where your customers will be.
This is especially true when it comes to marketing for a home building company. There’s no one single location to find customers who might be interested in buying a new home.
This is one of the reasons why social media development is such a powerful tool for online marketing. Recent studies show that active users on Facebook continue to grow year over year. Moreover, with social media, you are also able to target specific audiences (we’ll get into this more later, promise!).
Another reason it’s important to be on social media is because people expect companies to be there. In a sense, it legitimizes your company to potential customers. So you want to make sure to give people the opportunity to interact with your company on social media. If you
don’t, they could opt for a competitor who does provide that option.
Generate Conversation About Your Company
These days, people have a wealth of information available at their fingertips. All it takes is a simple online search.
Most information that consumers seek is generated from online searches. In fact, 88% of people consult online reviews before making purchase decisions. Given this, it’s understandable why it is so important to generate conversation about your business.
With the help of social media, you can encourage customers to share information about their experience with your company. The more positive reviews you have, the better!
Social media also allows your company to communicate directly with your customers. Answer their questions online and they’ll feel more connected to your company. Plus, this will help answers others’ questions as well.
A note here: don’t ignore the negative reviews. Do your best to address them professionally, and in a timely fashion. This will show other visitors that you care about all of your customers, not just the happy ones.
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