Everything that SaaS businesses need to know to scale their customer acquisition through SEO. Learn the fundamentals of SaaS SEO today.
Detractors might say that Google results are saturated by high-traffic corporate websites, making it impossible for small startups to get any attention, or that social media marketing has overtaken SEO as the most valuable marketing investment.
68% of online experiences still begin with a search engine.
And small websites rank for high-volume search terms all the time.
So if you’re the founder of a SaaS company or have been tasked with marketing one, keep reading.
In basic terms, search engine optimization is the practice of bringing more people to your website through Google. Other search engines are important, of course, but Google owns around 92% of the market share, so we focus most of our energy there.
There are three primary things we do to increase organic search traffic:
Create website content so valuable that other websites link to it.
Make sure that Google knows what our site is about so that it’s properly indexed.
Promote content to the right audience so they link back to that content.
Of course, these are easier said than done. They involve dozens of sub-tasks and lots of testing, but those are always our overarching goals.
Keep that in mind as you read this guide.
The first thing you want to do is create some high-quality blog content that reaches as many people interested in your industry as possible. Your site’s blog needs at least a few (hopefully more) long-form articles about themes related to your niche.
We call this “top-of-funnel” content because it’s a good tactic for getting leads into the marketing funnel. It reaches a wide range of people and gets your brand in front of new audiences, some of whom might become leads upon learning about your service.
Top-of-funnel (ToF) content is valuable from an SEO perspective because it drives organic traffic to your site.
Along with backlinks, that traffic shows Google and other search engines that your site is a good resource for searchers seeking information about your industry. This will help not only the blog in question to rank higher in the SERPs but also the other blogs and your homepage, as well.
How to Come Up With Blog Topics for a SaaS Marketing Strategy
The best way to come up with blog topic ideas is to figure out:
What types of terms your potential customers are searching for on Google (or Reddit/Quora/other forums)
What type of articles they’re already reading
If you can come up with a list of ten or twenty specific answers to each of those questions, you’ll have enough blog topics to keep you busy for the next year.
Here are a few ways to approach this problem:
Competitor Analysis
Understanding why people go to your competitors’ websites (aside from their products) can teach you how to drive them to your site.
Tools like Ahrefs and SEMRush (two of our agency’s favorite SaaS products, coincidentally) will show you which pages on your competitors’ sites are bringing them the most traffic.
For more details on our products and services, please feel free to visit us at: Internet Marketing Company New Delhi, Internet Marketing New Delhi, Online Marketing New Delhi, Online Marketing Company New Delhi, Online Marketing Companies New Delhi.