What is your goal when you plan out for your link building strategy for 2016? Several of your Search Ranking Factors in 2015 play a huge role in the strategies that you come up with for this year. Getting high quality traffic may be one and probably is on the top of your goals whenever you think and work on your link building strategies. Since the first day that the internet was launched, there has been a lot of tactics that have been used. Some have stayed, while there are many that reached the peak of popularity but eventually died down.
Understanding Link Building
Perhaps among all the techniques that have been used, one of the simplest yet one of the most effective is building links pointing to your site in the right perspective. It drives not only traffic, but it can turn readers and users into actual paying consumers of your products or services. There is nothing like a good backlink that will point your target clients into the right direction and that is to your business. So before you dismiss the traditional processes altogether to give way to new strategies, always remember that they survived for very good reasons.
So before you embark in coming up with new techniques for 2016, here are important factors that you need to look into to be able to carefully re-evaluate your link building strategy for 2016. Let this be your guide to help you find the perfect tactics for your business.
- Learn about Google
While it may seem that the Google algorithms may be a little too impossible to dissect, it is important that you are guided on the things that you should not do, because they simply are not helping you get the rankings. Content that may come out as too business oriented might not give you the traffic that you want. So instead, write it with utmost consideration to what your target readers what to read about. Include opinions, fresh data and perhaps views about issues. Never go for content that has been copied. - Focus on what is truly relevant
While the number of sites that back links users to your website may grow in number, it is of paramount importance that these sites be relevant to your business. According to the ranking principles followed by Google, the usefulness of the actual search that the user makes and finds your business as the end goal goes a long way when it comes to building the relevance of your website. Go for reputable sites, as they are more recognized than the other sites that you simply have to pay to be able to post bank links. - Be diverse in the link building techniques
Diversity in the link building techniques that you use will help you grow your online business. Earning the links that you want is not about finding one technique and using it for a lifetime. The risk of not being recognized by the ever-changing Google algorithm might be higher for those who only choose one or two link building techniques and nothing else. Remember that what might be relevant last year might not be the techniques that will work this year. Be very careful in the choices that you make. Keep in mind that diversity in techniques is the key to your online success. - Find your own link building strategy
What could have worked for others, especially your competitors might not work for you. Remember that link building strategies would all fall useless if you forget one important aspect of marketing online: brand building. Although SEO experts might focus more on link building, it is still highly important that your target audience are able to distinguish you from your competitors. If you use the same link building strategies as they do, you might not be helping yourself create the difference. Do not copy your competition. Let your link building efforts beat them at their own game.
Re-evaluating your link building strategies for 2016 is surely one of the best ways to start the year. Learn from your mistakes last year and look forward to a more eventful SEO experience in the year ahead.