- Establish Campaign Goals
When you set up campaigns for your website, you must determine relevant goals. Some people make the mistake of setting up a campaign based on price and keywords, not long-tailed keywords. You need to collect a lot of data about your target audience to set up the right campaigns to reach them. When you use the keyword research tools, focus on the keywords that are being used in search. These are the keywords that you want to use when you develop content.
- Create Valuable Content for Your Audience
If you want to build a loyal audience, you must create valuable content. Keep your content fresh to stay in touch with the readers. Use an editorial calendar to remind you when to publish content. When you focus on creating content for the customers, keep the following in mind to enrich your content:
- Use infographics
- Include videos and images
- Focus on solving a customer’s question with in-depth content
- Always create 100% original content
Creating content that benefits the reader, and is different from what they will read on ten other blogs will make your blog stand out. It is important to focus on being unique and original when you create blog posts.
- Stop Selling
Companies often get in the mindset of selling themselves to the customers. They will use their blog and guest blog posting opportunities to promote their brand and sell to the readers. You need to stop working in the selling mindset and start focusing on offering content that is valuable. Place yourself in the reader’s shoes to determine what they want to learn, and why they would subscribe to your blog.
“The way to truly succeed and provide value is to learn to learn to natively storytell on each platform” – Gary Vaynerchuck
- Content Marketing Strategies: Social Media
To market your blog effectively you need to know what to create and when to post. You need to use social media to help you create awareness for your posts. Plan on using multiple distribution methods to engage your readers on both paid and organic social media channels. Include the Google authorship to your posts to link them to your social media account. Include the social tags on your blog to make it easier for people to share them on social media.
- Use Multiple Distribution Methods
Since social media is easy to use, it often becomes the only way people market a website. You need to focus on using multiple distribution methods. Consider partnering with the right companies that specialize in outreach opportunities. The best content marketing tips will include link building with high-quality websites through guest blog posting, video marketing, and influencers. Finding the influencers in your industry will allow you to gain access to their readers if they choose to share your content with their readers. Creating relationships with influencers is one of the most important things you can do when you are marketing your website.
- Define Your Audience
The content on your website will pertain to different readers. You must be able to define your audience to find out which ones will follow the different posts. Reframe the content to best suit segmented audiences. In doing so, you can focus your traffic to different segments, allowing a steady stream of traffic to come to your website from multiple niches. If there are certain segments that are not bringing traffic to your site, reduce the amount of time you spend writing to this audience. You must define to which audience segments you want to write if you are to target them correctly. For example, you can work with Outbrain Amplify to help you define your audience segments to target. They can provide multiple distribution methods, making it easy to target the right audience with your content.
- Optimize Everything
Every piece of content you write must be optimized for the search engines. Without effective optimization, it is challenging for the search engines to find your content. This will make it harder for the readers to actually find your content, and provide you with the traffic you need.
- Read Analytic Reports
One of the most important content marketing strategies is to watch your analytic reports. You need to check on them and measure what is working. Since the readers can change their minds, it can shift the way you write and market your content. Track the traffic sources for keywords, links, and other connections. Use alerts to monitor information related to the customer’s needs. You must find out what is driving them to your website, or your competitor’s websites. Outbrain’s platform will help you understand which reports provide valuable information to help develop future blog posts, and where you need to start targeting your customers with the right content.
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