The difference between SEO and PPC

The difference between SEO and PPC The most noticeable difference between SEO and Paid Search is where the results appear on the Search Engine Results Page (SERP). The top four paid search results appear right at the top of the SERP, followed then by the top ten organic (SEO) results. The end of the page has another selection of paid search results. The [...]

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How is SEO Important for Marketing?

  November 15, 2023
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1. Visibility and Ranking  The most important function of SEO is increasing visibility, which is one such function that helps in converting prospects into valuable [...]

Why Do You Require a CMS?

  October 28, 2023
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We've already mentioned some of the advantages of using a content management system, but let's take a closer look at how it might affect your setup process, team [...]

What is a Content Management System?

  October 28, 2023
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CMS are web-based applications that enable users to manage and serve dynamic content to visitors. This means that customized information and even layouts can be served [...]

Digital marketing strategies for small business

  October 28, 2023
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The growing presence of brands online has changed how they function and engage with clients. Where technology is used to integrate branding and advertising into [...]

Digital marketing tips for small businesses – Part 3

  October 28, 2023
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7. Understand and improve your SEO No digital marketing strategy is complete without SEO consideration, which is why you need to ensure you have people working in your [...]

Digital marketing tips for small businesses – Part 2

  October 27, 2023
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3. Create a Google My Business listing and improve customer reviews As a small business owner, your reputation could be the difference between gaining or losing a [...]

Digital marketing tips for small businesses – Part 1

  October 27, 2023
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For any business to remain competitive, a strong digital marketing strategy is essential. Our top 10 tips will help kickstart the marketing efforts of any small [...]

What are the types of content management systems?

  September 26, 2023
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As mentioned above, CMSs fall into categories, based on the complexity of the content being managed and the requirements for distribution of that content. Let’s take a look [...]

Best Content Management Systems – Part 1

  September 26, 2023
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1. WordPress With 35% of the entire web powered by the WordPress CMS and about 5000+ websites created daily, WordPress is by far the largest and the most [...]

What Is AI Marketing

  September 12, 2023
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While Artificial Intelligence (AI) in marketing is a relatively new concept, it has already proven to be an extremely effective addition to the marketing professional’s [...]