3. Create a Google My Business listing and improve customer reviews
As a small business owner, your reputation could be the difference between gaining or losing a potential customer. This free digital marketing tip provides internet users with important information about your business and also allows them to see reviews.
Having a Google My Business listing is a great way of improving your visibility online, as your profile will appear in Google Search, Google Maps, and Google Shopping.
By adding your small business, you’ll be able to:
- Add your location
- Include contact information
- Link to your website
- Prove your business has been verified
- Customise your profile
- Add images and videos
- Include keywords in your profile
- Encourage reviews
- Add special features and attributes.
Potential customers will be able to quickly and conveniently access all of your important business information, plus you’ll also be able to easily edit any details to ensure they are always up to date. In total, it’s estimated that 64% of consumers use Google My Business to find contact details for local businesses.
4. Work on your website basics
There are countless ways of improving and developing your website, but getting the basics right first is absolutely essential. Whether it’s ensuring your website has a clear design and is easy to navigate or making sure your website pages load quickly, first impressions are an integral part of attracting customers online, with 94% of first impressions of a website being design-related.
As user experience on websites continues to improve, customers are quite rightly becoming more demanding and expect businesses to get the basics right at the very least. A badly functioning website will not only turn customers away, but it will also impact your chances of ranking in Google and hinder the likelihood of being noticed.
A huge component of digital marketing is about converting new users into customers, and having a fully-functioning website that offers an excellent user experience helps to achieve this.
5. Create interesting content
Content is king. Whether it’s blog posts or videos, the content you produce is one of the best digital marketing tools for you to leverage. Creating innovative and engaging content will help you to get noticed online and also expand your reach. Not only is it good to have on your website, but content is also great for sharing on social media – especially when it comes to videos.
Not only does it help you to form a connection between your brand and its customers, but it also allows you to promote your business in a much more engaging format. In terms of Search Engine Optimisation (SEO), having blog content will also allow you to naturally target keywords and improve your ranking on Google.
6. Optimise your website for mobile users
Let’s face it, so many of us are glued to our mobile phones, constantly staring at our screens and relying on them for basic day-to-day functions.
We are now less inclined to open a laptop when it comes to browsing websites online and instead opt for the more convenient option of using our smartphones. Incredibly, 6.92 billion people around the world use a smartphone (86.29% of the world’s population), which is why it’s incredibly important that your website is suitable for mobile users.
Your website needs to be user-friendly and easy to navigate on a mobile, while embracing new technologies and innovations to ensure you’re maximising all the smartphone tools you have at your disposal. This is especially important if you’re targeting a younger target audience, as poor functionality on a mobile phone will ensure your business falls at the first hurdle.
For more details on our products and services, please feel free to visit us at: Link Building Services, Google Adwords, Google Local Business, Web Analytics Service & Article Submission Services.
Please feel free to visit us at: https://webigg.com/