The difference between SEO and PPC

The difference between SEO and PPC The most noticeable difference between SEO and Paid Search is where the results appear on the Search Engine Results Page (SERP). The top four paid search results appear right at the top of the SERP, followed then by the top ten organic (SEO) results. The end of the page has another selection of paid search results. The [...]

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SEO Trends To Boost Your Rankings in 2021 – Part 2

  January 18, 2021
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Zero-click searches Eventually, Google makes changes in the SERPs’ design and layout to provide faster and more effective consumer experiences. Recently, the [...]

SEO Trends To Boost Your Rankings in 2021 – Part 1

  January 18, 2021
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You already know the importance of positioning your pages on the top of Google SERPs rankings, right? Well-ranked pages provide enormous organic reach to your website, [...]

What webmasters should know about Google’s core updates

  January 9, 2021
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Each day, Google usually releases one or more changes designed to improve our search results. Most aren't noticeable but help us incrementally continue to [...]

Google’s New Algorithm Update Means New SEO Best Practices

  January 9, 2021
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Has your traffic has shifted noticeably in the past month and you can’t figure out why? Google’s most recent core update in September brought new changes to their search [...]

What Makes People Click and Convert

  January 2, 2021
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Certain types of advertisements get more clicks and conversions than others. Understanding these trends helps marketers position themselves for the best conversion [...]

Why You Should Choose PPC Ads

  January 2, 2021
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With so many different advertising options available, many marketers wonder whether it is really in their best interest to choose PPC ads over other possibilities. However, [...]

Top 10 Current Ranking Factors for Google

  December 28, 2020
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A Secure and Accessible Website Unsurprisingly, the first of our SEO ranking factors has to do with having the right kind of URL. Specifically, that’s a URL that [...]

Improve Your Local SEO Right Now

  December 28, 2020
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Local SEO is essential to smaller businesses that operate on a regional, as opposed to a national, level. While national SEO focuses more on ranking in searches across the [...]

SEO trends that will influence your work

  December 18, 2020
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The SEO landscape is very dynamic. Sure, some things stay the same: put relevant keywords in your titles, make it a priority to optimize for mobile users, etc. Zero-click [...]

Types of Keywords Every Marketer Should Know

  December 18, 2020
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A successful search strategy is built on targeting the right types of keywords. When you identify your best keyword opportunities, you can drive the most traffic, qualified [...]