With so many different advertising options available, many marketers wonder whether it is really in their best interest to choose PPC ads over other possibilities. However, these PPC statistics show that PPC ads pack more punch when it comes to reaching your target audience.
According to SocialMediaToday, more than 7 million advertisers invested a total of $10.1 billion in PPC ads just during 2017.
EMarketer reports that Facebook’s ad revenues are set to eclipse the entire print industry in 2019. As a result, marketers who invest in these advertisements are on the right track to reap benefits.
Other social media platforms are also expected to continue to grow with regard to advertising revenues (EMarketer).
Google reports that search ads can boost brand awareness by as much as 80 percent, making consumers more likely to remember your brand and interact.
Google Ads alone reaches a network of more than $2 million websites and applications (Google).
Consumers make more than 160 billion searches per month on Google alone (Statista).
PPC Search Ad Stats (ROI)
When you use PPC search ads, you want to bring in the best ROI possible. These statistics indicate that PPC has the ability to provide a high ROI under the right circumstances.
For every $1 spent on Google Adwords, businesses earn an average revenue of $2 (Google).
Ad spending is increasing. According to SocialMediaToday, 72 percent of marketers are spending more on social ads in 2018 and 60 percent of marketers are spending more on text ads and mobile ads in 2018.
40 percent of brands want to increase their PPC budget, indicating that this is an effective and lucrative tool for marketers (SocialMediaToday).
According to Formstack, PPC ads are one of the top three generators of on-page conversions.
65 percent of all clicks made by users who intend to make a purchase go to paid ads (Wordstream).
SEO versus PPC Statistics
Search engine optimization and PPC are two different strategies marketers can use to bring in more traffic. Both strategies offer advantages and disadvantages. These statistics highlight some of the advantages of PPC advertisements over SEO.
New Media Campaigns reports that paid search results gain 1.5 times as many conversions from click throughs as organic search results.
PPC ads can put you on the first page for a given search term within a day (New Media Campaigns).
Many consumers are unable to tell the difference between paid ads and other content. According to ScienceDaily, fewer than one in five users is able to accurately identify native advertisements.
PPC visitors are 50 percent more likely to make a purchase than organic visitors (Unbounce).
PPC statistics are easier to measure than SEO statistics, making it easier for marketers to track ROI and manage budgets (Unbounce).
PPC is more effective when used in conjunction with SEO (New Media Campaigns).
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