Email Marketing
Generally considered one of the most effective ways to reach your target customers, email marketing is still widely used as a marketing tool due to its direct approach and most importantly, its low cost.
Aim to send personalized emails with an opt-in method that utilizes an attractive call to action strategy. This not only helps you gain subscribers who enjoy receiving emails from you but also boosts your chances of conversions.
Blogs
Writing blogs regularly helps keep your website fresh while building visibility on Google keyword searches.
An 11-blog per month target can help increase your lead volume by up to 4X, while increasing traffic by up to 3X, according to a Hubspot Benchmarks report. Don’t forget to include links to other websites and a prominent call to action.
Social Media
Social media is a great modern marketing channel thanks to its high penetration rate and sheer volume of users. Posting content and sharing what others post consistently can improve your visibility and boost your metrics.
You can amass a loyal following by building relationships with your potential customers through valuable social interactions. This is also where you can communicate and share information through dialogue whether it’s on Facebook, LinkedIn, or other social channels.
Organic Search Marketing
Organic Search Marketing is arguably one of the most effective methods for consistent, long-term lead generation. Despite its broader scope and higher level of difficulty, organic search optimization still drives a significant portion of new leads for most businesses.
The SEO landscape is highly competitive and has been for some time now. But as long as you’re keeping up to date with the latest best practices and algorithm changes, you’ll be able to optimize your website’s pages accordingly.
Online Referrals
Referral marketing programs involve effective tools and techniques that generate a consistent flow of leads referred by existing customers. This can be done by reaching out to your existing customers who can recommend your products or services to others.
The best way to get the ball rolling is through promos or rewards as these provide incentives for existing customers to act as referrers.
Reviews
Online reviews or testimonials are the new word of mouth in that most consumers look for these reviews before making a purchase.
Most customers are driven to leave a review if they are satisfied and happy with your product or service, or because they are disappointed, so make sure it’s the first reason.
Create Landing Pages with Effective Calls to Action
Your visitors won’t know what to do next if you don’t give them specific instructions, so make sure you give them a clear and concise call-to-action included in your marketing components.
A more potent combination is creating a dedicated landing page with a call to action for specific offers that are relevant to what they are looking for.
Physical Networking
Digital and social marketing may be great channels in generating leads, but nothing beats personal contact when it comes to opening a two-way dialogue with your potential customers to develop trust.
As a marketer, you should attend networking events and consider being a presenter at these events when the opportunity arises. Even a 10- to 15-minute presentation could be huge for generating direct leads or even a referral from those who’ve seen said presentation.
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