You’ve also probably heard about Content Marketing a million times over but how much effort do you really put into yours?
Blogging
A blog will not only increase your Social Media Optimization, but it will give your brand more authority, create better customer relationships and drive more traffic to your website. So what have you got to lose? Don’t just rely on your own blog either – search around for influential bloggers that you can guest post for, to help get more eyeballs on your content.
E-Books
It’s the perfect way to provide your visitors with interesting content to read. It’s also great for gaining more email contacts as you can offer the e-book as an incentive to sign up. Make sure each page is useful and hire a designer to ensure it looks visually awesome.
Video
1 minute video is worth 1.8 billion words. That’s because a video is so easy to digest and it’s much more memorable than text. The best type of video you can create for your business is an explainer video and these tend to come in the flavour of animated, or screen recorded.
Infographics
Infographics are all about statistics and numbers and are the perfect way to get the point across quickly. If designed well, they look great and people on the web seem to love them. When it comes to creating your infographic, you need to think about telling a story.
Slideshare presentations
SlideShare is an awesome way to show off the content you create – with 60 million global users, it’s actually the world’s largest content marketing platform. As you might expect from the SlideShare brand name, the service is commonly used to exhibit presentations, which users can click through slide-by-slide.
Social media
Social Media is the perfect way to show off your personality, and your content. You need to be strategic with your posts, switching it up for different social platforms. Discussions are great for social media and a really engaging way to connect with your audience. On Google+ and Linkedin, you can join communities and groups that are relevant to your customers and start discussions.
Email marketing
Never underestimate the power of email marketing. If people have signed up to your emails then chances are they want to hear from you. But, be sure to provide your contacts with useful content, rather than just a barrage of sales spiel.
Testimonials
Testimonials have been around for nearly as long as business itself…but they remain a valuable tool to establish confidence and trust. Customer success stories are a powerful way to build empathy with potential customers, and convince them that your service is more than worth their time and money. Once you’ve worked with a few people, ask them to rate your service and then you can start to feature those testimonials on your website.