Optimize your title tags
From an SEO perspective, a good title tag should:
- Be no more than 70 characters (including spaces)
- Include both product- or service-related keywords and your company’s brand name
- Be both intriguing and informative enough to prompt search engine users to click through to your page (as title tags are typically used in the snipped displayed in the natural search results)
Create compelling meta descriptions
Along with your title tags, the section of every page on your website should contain a customized meta description. These brief page summaries should be no more than 150-160 characters long and should include at least one mention of your page’s target keyword phrase.
Utilize keyword-rich headings
When it comes to your pages’ body text, one of the best things you can do to improve your overall SEO value is to include <h2> and heading tags containing your target keyword phrases in your content.
Add ALT tags to your images
ALT tags originally came about to provide visually impaired website visitors using text-to-speech devises with additional information about the content on their screens. And though this initial purpose is still valid, the content found in these fields is also important when it comes to Search Engine Optimization.
Create a sitemap
In the world of SEO, the search engines’ indexing programs – commonly referred to as “spiders” – play the important role of analyzing new websites (or new content added to existing websites) and adding their content to the lists of pages that can be displayed in response to user queries.
Build internal links between pages
Another way to help the search engine spiders to catalogue all of your site’s pages is to create internal links that connect your different pieces of content.
Update your site regularly
One final Search Engine Optimization technique you’ll want to implement is to update your site periodically. Because the search engines’ top priority is serving up the results that will best meet their users’ needs, they prefer to share websites that contain the latest, most up-to-date information. In addition, the more content you post to your site, the more keywords your website will include – increasing your odds of generating search engine traffic.
Most SEO experts recommend that you use important keywords throughout the Web page, particularly at the top, but it’s possible to overuse keywords. Your skydiving site would obviously use the word “skydiving” as a keyword, but it might also include other keywords like “base jumping” or “parachute.” If you use a keyword too many times, some search engine spiders will flag your page as spam. That’s because of a black hat technique called keyword stuffing, but more on that later.