An infographic is a medium that turns complex information into visuals or a story to more effectively communicate its key points. Instead of boring readers with a lot of dry information or statistics, marketers can use an infographic to send the message in a more captivating way.
An infographic combines two of the most important things in marketing: information and graphics. They convey a great deal of information – usually supported by statistics and high-quality sources – without overwhelming the reader with wordy explanations. At the same time, they grab the eye and keep users engaged with the content.
Infographics are easily shareable since they post to websites as image graphics. This allows readers to instantly share them to social media with just a click. The information-heavy nature of an infographic also translates into benefits for the brand in terms of authority and authenticity.
Infographics are an ideal way to communicate with today’s consumers. Visuals are now the communication method of choice. Studies show that a whopping 91% of buyers prefer visual content to traditional or static media.
Visual communication is more engaging and valuable to users than nonvisual. Unlike a photograph, however, infographics also offer the opportunity to convey information through text. This can lead to a search engine optimization (SEO) boost and many other benefits that a simple picture cannot provide.
Infographics are valuable tools businesses can use for marketing and sales. If you have yet to venture into the realm of infographics, there’s no better time. Infographics have been thriving since 2017, with around 60% of businesses finding them to be effective for marketing and sales purposes.
Today, infographics are more popular than ever. We are still very much a visual society – even more so than two years ago. Three-fourths of the world’s marketers use visuals to get their messages across. Don’t miss out on an important opportunity to grow your brand and expand its reach. Learn all you need to know about how to make infographics (and why you should) here.
5 Proven Advantages of Infographics
Infographics are proven sales tools. When you use an infographic to market your brand, product, or service, it can make it instantly clear to potential customers why they should choose you over the competition. Infographics are fast and reliable ways to convey information without putting your users to sleep.
More user engagement
Potential to go viral
Subject authority
Better brand value
Increased SEO
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