Tips for writing great customer reviews

Provide useful, constructive feedback

A good review includes enough detail to give others a feel for what happened. Explain which factors contributed to your positive, negative or just so-so experience. You might also offer your view on what the company is doing well, and how they can improve. But keep things friendly and courteous!

Talk about a range of elements, including customer service

Increase the relevance of your review by addressing your overall experience, including the level of customer service you received. Tell people how helpful the company was! Focusing on only one element, such as product quality or delivery options, provides limited insight to readers.

Be detailed, specific, and honest

There’s no rule against only writing a handful of words in a review, but the more specific you can be, the more likely the review is to be useful. We suggest writing from your own individual perspective, keeping it honest and sticking to the facts. Help readers stand in your shoes.

Leave out links and personal information

Reviews shouldn’t contain information that identifies people — such as names, phone numbers, or addresses. We also don’t allow reviewers to use their review to promote other companies.

Keep it civil and friendly

We don’t moderate or censor reviews before they’re posted because we trust that the majority of our users have good intentions. But publishing a review online means it’s public. Therefore, the same kinds of rules apply to customer reviews as to any kind of published opinion.

Feel free to update your review if needed

An important thing is that you can edit your review to reflect a changed opinion or a resolved problem, or write a new review if you have a new experience with the same company.

Check you’ve got the right domain name or company

Check that you’re posting your review in the right place. If a company has claimed their profile, there’s often information about that business on the right-hand side of the profile page that can help you check whether this is the business you’re intending to review.

Proofread your review

It’s a good idea to check that your review is readable, makes sense and has no typos before posting, but a surprising number of reviews contain errors. So remember to quickly run your eye over your text before hitting “post”!

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