Simply put:

An algorithm update is a change in the ranking system that helps it serve more useful, relevant results. Which ensures a better experience for the search user. 

Major updates, also called core updates, are different and come two to three times a year. They’re often announced before their rollout because they impact billions of web pages at once. 

Examples of core algorithm updates include:

The Panda Update (2011)

The Penguin Update (2012)

The Hummingbird Update (2013)

The RankBrain Update (2015)

Organic traffic is still one of the largest sources of profit for lots of companies and individuals. Consequently, many blackhat SEOs try to win in the SERPs by using low-quality content and illegal SEO techniques.

To prevent that, Google is always working on identifying those spammy practices and stopping them before they spread.

How Do SEO Algorithm Updates Affect Your Site?

As we mentioned earlier:

Minor updates are launched on a day-to-day basis and won’t affect your site ranking in any way. On the contrary, core updates are less frequent but have a more significant impact as they affect millions of sites at once.

The simple truth is:

The different ways Google decides to improve user experience are never clear ahead of time. And it’s impossible to predict how an upcoming update will impact your SEO performance.

You can win or lose based on the update. 

For instance:

If your website is up to date with the latest practices, you’ll get better rankings and a boost in traffic. Or you may lose some of your organic traffic if Google decides to reward your competitors instead of you. 

How Do You Know if Google Is Launching a New Update?

Since most algorithm changes are insignificant, you can’t keep informed of all of them. Therefore, we’ll mainly focus in this part on core updates.

Using Google Search Console and Google Analytics, you can closely monitor your SEO results. If you ever notice any notable changes in your page rankings or organic traffic, reason for that may be an algorithm update.

For most updates, Google will announce the launch date with some minor details about what’s going to change. More information will follow later as they progress forward with the rollout.

Check popular SEO blogs to look for any information about the update. You may also join SEO communities on Reddit or follow SEO specialists on social media to find answers.

For more details on our products and services, please feel free to visit us at: Internet Marketing New Delhi, Online Marketing New Delhi,  Online Marketing Company New Delhi, Online Marketing Companies New Delhi & Best Online Marketing Company New Delhi.

The post What Is a Google Algorithm Update? first appeared on Webigg Technology.

Detractors might say that Google results are saturated by high-traffic corporate websites, making it impossible for small startups to get any attention, or that social media marketing has overtaken SEO as the most valuable marketing investment.

68% of online experiences still begin with a search engine.

And small websites rank for high-volume search terms all the time.

So if you’re the founder of a SaaS company or have been tasked with marketing one, keep reading.

In basic terms, search engine optimization is the practice of bringing more people to your website through Google. Other search engines are important, of course, but Google owns around 92% of the market share, so we focus most of our energy there.

There are three primary things we do to increase organic search traffic:

Create website content so valuable that other websites link to it.

Make sure that Google knows what our site is about so that it’s properly indexed.

Promote content to the right audience so they link back to that content.

Of course, these are easier said than done. They involve dozens of sub-tasks and lots of testing, but those are always our overarching goals.

Keep that in mind as you read this guide.

The first thing you want to do is create some high-quality blog content that reaches as many people interested in your industry as possible. Your site’s blog needs at least a few (hopefully more) long-form articles about themes related to your niche.

We call this “top-of-funnel” content because it’s a good tactic for getting leads into the marketing funnel. It reaches a wide range of people and gets your brand in front of new audiences, some of whom might become leads upon learning about your service.

Top-of-funnel (ToF) content is valuable from an SEO perspective because it drives organic traffic to your site.

Along with backlinks, that traffic shows Google and other search engines that your site is a good resource for searchers seeking information about your industry. This will help not only the blog in question to rank higher in the SERPs but also the other blogs and your homepage, as well.

How to Come Up With Blog Topics for a SaaS Marketing Strategy

The best way to come up with blog topic ideas is to figure out:

What types of terms your potential customers are searching for on Google (or Reddit/Quora/other forums)

What type of articles they’re already reading

If you can come up with a list of ten or twenty specific answers to each of those questions, you’ll have enough blog topics to keep you busy for the next year.

Here are a few ways to approach this problem:

Competitor Analysis

Understanding why people go to your competitors’ websites (aside from their products) can teach you how to drive them to your site.

Tools like Ahrefs and SEMRush (two of our agency’s favorite SaaS products, coincidentally) will show you which pages on your competitors’ sites are bringing them the most traffic.

For more details on our products and services, please feel free to visit us at: Internet Marketing Company New Delhi, Internet Marketing New Delhi, Online Marketing New Delhi, Online Marketing Company New Delhi, Online Marketing Companies New Delhi.

The post SaaS SEO: Content Marketing for Software-as-a-Service Brands first appeared on Webigg Technology.

What is Social Media Content? Detailed Summary

Social media platforms, such as Facebook, Instagram, Twitter or YouTube, are now part of everyday life for thousands of people who use them to share photos of a vacation, or from a special event. Social media and its content also increasingly serve as a source of information, and have even replaced traditional media such as television or newspapers. Thus social media content can play an important role in a company’s overall content marketing strategy. Content on social media channels can have a considerable reach, and because of its close proximity to the user can often prove more effective than classic advertising. In certain circumstances, positive comments on social media can even boost Google rankings. However, social media content also follows its own rules, and therefore requires its own dedicated strategy.

The high degree of interaction is a special feature of social media – users can give direct feedback or comment on specific content by clicking on a “Like” button, or something similar. In addition, by sharing content, users can directly contribute to the spreading of content right across social media. In order to be successful on social media and thus profit from user ‘word of mouth’ promotion, content must be both high-quality and also carefully directed towards the chosen target group. Furthermore, the chosen platform must also be taken into consideration: A multi-page manual or a huge brochure should not be published via Twitter or Instagram, and a series of one-liners won’t look good on Facebook either.

Find the Right Words…Or the Right Pictures

Social media content offers companies numerous marketing possibilities. But how can you find the right strategy for your online presence on Facebook, Twitter or Instagram? Unfortunately, there is no clear answer to this question. Which social media content is appropriate for any company will always depend on the marketing purpose as well as upon the goods or services each company has to offer. Nevertheless, there are some tips which will make it easier to choose your strategy. The most important thing is to begin your social media content campaign by using some “tried and tested” formats, such as:

Guides and instruction manuals

Tests and expert opinions

Brief news feeds about special events

Guidebooks and tutorials are among the most popular types of social media content, and these are shared on Facebook and YouTube literally thousands of times. Companies that want to make their products and services more familiar and appealing can use advice as a gateway for social media content. For example, a tile floor manufacturer could offer video tips to show how a tile can be laid quickly and cleanly. Such initiatives demonstrate to the user that the manufacturer is not just interested in selling his product – he wants the buyer to achieve the best possible results too. It’s important that social media content should always be honest and authentic – any guide should be a real help, and not just another means of advertising your own products which has been disguised as a tutorial.

Another successful approach used in the ‘advice’ field is well demonstrated by the method employed by the blender manufacturer Blendtec. Their YouTube video series “Will it blend?” was enthusiastically received by the social media community and proved a great success. In each video episode, the company’s founder checks whether objects, such as an iPhone or industrial diamonds, can be crushed in one of his company’s blenders – sometimes with an explosive outcome. This kind of humorous content is particularly popular on social media, so these clips made a significant contribution to the brand’s popularity. In addition, each video also serves as an advertisement with a clear message: Blendtec products prove themselves even under the harshest conditions.

Testimonials or expert opinions can be just as effective as guides. In view of the fast pace of social media, the content should, of course, be as up-to-date as possible. If a report suggest scientists have found that regular exercise is not only good for health but also relieves work-related stress, this can be a perfect opportunity for a gym to post information highlighting the study, either on Facebook or in a blog. It’s always very important to get your tips and content absolutely correct – because with an active community, even small inaccuracies in the posts are quickly noticed and reflect poorly on the contributor. Likewise, advertising is never appreciated in tests, so the marketing should focus more on the result or outcome of the test.

On certain occasions, Twitter marketing campaigns can be used very effectively. During a trade fair visit, a company could inform users about current products and developments via Twitter. And whenever a new product is launched, Twitter can also be helpful to generate media hype. Users can regularly be made aware of the pending product launch through regular posts. This creates a certain expectation and anticipation for the product, which can then be dramatically “unveiled” at the market launch.

For more details on our products and services, please feel free to visit us at: Internet Marketing Company India, Internet Marketing Company New Delhi, Internet Marketing New Delhi, Online Marketing New Delhi, Online Marketing Company New Delhi.

The post Social Media Content first appeared on Webigg Technology.

While voice search is a complicated process involved in Machine Learning, the very basic voice search works by:

Processing speech into text

Analyzing text for either a question or command

Connecting to an external data source, like a search engine or Wikipedia, to search for relevant information

Translating this information back based on user intent

Typically, voice search pulls information from search engines, Wikipedia, and major websites to fulfill requests.

While voice search encompasses various functions, such as playing music, voice dialing, or setting timers, their ability to perform a question-based search is the most important to marketing and business.

Voice search impacts how users will view your information. It creates an entirely different and separate search experience than typing into a computer or mobile device. There’s no longer a page of results, but one or two sentences to answer their questions and pull up your page.

What is Voice Search SEO?

Voice Search SEO, or Voice SEO, is the process of optimizing your content for searches that use voice assistants. It is a component of search engine optimization that is gaining increasing importance as more and more people use voice assistants.

Because typing and speech are two separate mediums, users usually approach them with different intent. When polled about why they choose to use voice search:

43% of users said it was faster than surfing the web or using an app

42% said it was safer while they were driving

These two reasons should affect how marketers approach optimizing for voice search: users are looking for answers on-the-go. They want fast answers instead of in-depth content that analyzes every point.

When marketers understand how voice affects search, they can create a more comprehensive plan to address these new search behaviors. Some of these behaviors include:

More natural language. Users may type short and stilted keywords (think “restaurants New York City”), while their speech will be in (more) complete sentences (such as, “what are the best restaurants in New York City?”).

Action-oriented searches. Google found that voice searches are 30 times more likely to be action queries. Users want an easy way to find places and buy on-the-go.

Longer search queries. Because there is more of an emphasis on natural language, it results in longer search queries. Users will speak words.

Emphasis on question words in search. Question words are vital in voice searches: who, what, when, where, why, and how. Users typically ask questions of their devices, so that will end up in their queries.

Concise results. The typical voice search result is only 29 words. The answers that are thorough yet concise are the ones that are critical in voice search.

For more details on our products and services, please feel free to visit us at:  Internet Marketing Company India, Internet Marketing Company New Delhi, Internet Marketing New Delhi, Online Marketing New Delhi, Online Marketing Company New Delhi.

The post What is Voice Search? first appeared on Webigg Technology.

1. Instant Exposure

As a small or medium business owner with limited resources, how could you spread the word about your company and products in the most effective manner, without breaking the bank to reach your target?
Because you know that content is king and distribution is queen, you want to bet everything on stellar copy that will sweep your potential buyers off their feet and make them daydream about your merchandise and talk about it in their sleep. In this moment, the question that you should ask yourself is this: how do you choose the right type of content and distribution services to achieve this specific goal? On second through, why choose when you can benefit from a complex content strategy based on an ideal combination of expert articles, blog posts, killer landing pages and press releases?
Each type of content plays an important part that you simply can’t afford to ignore. For instance, while landing pages help you introduce your brands and goods to the world and convert leads into customers, blog posts allow you to establish a more personal connection with your readers, by answering some of their most burning questions, offering advice, expressing your expert opinion and sharing your insight with your audience.
On the other hand, press releases let you build trust and authority on different fronts, by stimulating journalists and media outlets to cover your story, and also by giving your prospects a new reason to visit your store, land on your website, find out more about your most recent accomplishments and try, buy and spread the word about your new product or service.

2. Increased Sales Potential

Aside from bringing credibility and allowing you to stay in the public eye, press releases can also boost your profit margins, by highlighting the most remarkable key benefits and features of your products that position your merchandise on top of any other alternatives currently available on the market. You may feel the need to write and distribute press releases on different occasions, to announce a series of achievements, such as new technological developments, a product or service launch, a new partnership with a prominent company, a milestone that you have just reached or new acquisitions.
Each event that we’ve mentioned is newsworthy enough to command attention and put you and your business into the spotlight for a certain period of time. While the effectiveness of press releases can be difficult to measure, given that you can’t know for sure how many journalists have actually picked up your story and how many people have purchased your products as a result of this increased exposure, it’s safe to say that this type of content can be used to refine your message, get ample press coverage and explore an easier path to convince your potential buyers that what you’re selling it worthy of their attention, time and money.

3. The Chance to Boost the Effectiveness of Your Marketing Plan

Recent statistics unveiled by MarketingProfs indicate that 71% of all B2B marketers count on content marketing to generate new sales leads. This sounds amazing, but what if we told you that you could actually up this percentage by using every single tool in your content marketing toolbox to enhance your online visibility, become more popular and make more money? Press releases represent an exceptional, incredibly affordable marketing addition that you should add to your campaign. You simply cannot go wrong with these tools because they are designed to be controlled by their creators in terms of targeted audience and message.

4. The Opportunity to Brand Yourself as an Industry Expert

Press releases are a great way to build trust and credibility in your field of activity. An excellent PR campaign will offer you the chance to brand yourself as a high-authority artist/business owner and underline the unique attributes of your products.

5. Increased Traffic to Your Website

According to the data shared by ereleases.com, 80 million people worldwide go online daily, looking for unique insight and exclusive stories. This impressive number reveals just how important it really is to use every trick in the book to push your feature to the top of your prospects’ newsfeed and boost your exposure.
Using press releases, you can do that, while also including one or two links to your blog or website, to guide your reader towards other platforms where you promote and sell your goods. As Lisa Buyer from Search Engine Watch points out, while Google has stopped companies from squeezing valuable link juice from press releases by implementing penalties for shady, manipulative link building strategies, a more traditional kind of PR work still represents the key to a flawless communication with journalists, influencers, investors and potential clients.
Without trying to game the system, you could still boost website traffic via press releases (and any other type of quality digital content for that matter), by simply optimizing the key elements of your copy, including keywords, headlines, videos, photos, hashtags and description.

6. Important SEO Benefits

Press releases published by several media outlets will offer you valuable backlinks to your website. Moreover, by optimizing your content, you could increase its visibility online and make your articles searchable on the Internet. Tags pointing to your topic and a set of relevant, industry and company-specific keywords are extremely important elements that you should add to your copy to optimize your press releases and unlock instant SEO benefits.

7. A New Opportunity to Reach Your Targeted Audience

Press release distribution services are industry-specific and ensure location targeting, a prominent advantage that increases your odds of promoting your message in front of an audience that is more likely to respond to your CTAs. This type of services based on geographical location can maximize your reach and help you get in touch with people who share your vision, mission and interests and would be more inclined to test, buy and recommend your products.

8. The Perfect Occasion to Distribute Your Content Across Different Channels

When you’re striving to make a name for yourself on an overcrowded market, it is vital to explore all available mediums to express yourself, build and maintain a connection with your public, receive financial support for your upcoming project and lure customers. Press releases ensure media coverage and can help you see your story in newspapers and magazines or hear about most recent accomplishments on the radio. All these channels can support your marketing efforts, turning you into a more powerful player in your sector.

9. A Solid Relationship with Journalists

Press releases enable you to create stronger ties with journalists who are looking for a good story to share with their readers. A well-written press release will enable you to capture the attention of several media outlets and create win-win situations with influencers in your industry who need to cover interesting facts to stay relevant and competitive on their niche.

10. A Cost-Effective Method to Attract Deep-Pocketed Investors

Press releases offer you the simplest and most affordable method to build your online reputation and increase your visibility on your market. Aside from making your goods seem more desirable in the eyes of your prospects and attracting more clients, press releases can help you capture the attention of influent investors who could become your future sponsors, lift your startup off the ground and fuel your ascension.

For more details on our products and services, please feel free to visit us at:  Internet Marketing New Delhi, Online Marketing New Delhi, Online Marketing Company New Delhi, Online Marketing Companies New Delhi, Best Online Marketing Company New Delhi.

The post Benefits of Press Release Writing For Your Business & Brand first appeared on Webigg Technology.

One of the initial aims of the broad core update is to improve the quality of search results, which means content quality and user experience is key. Quality content means ensuring that whatever information you provide has the right amount of expertise, authoritativeness, and trustworthiness, and is able to generate traffic to your website.

The focus on creating content has been emphasized by Google over the past few months, with the company reiterating a statement that they have made during the March algorithm update. While this piece of advice has been something that we and numerous other SEO practitioners have been preaching for a very long time, it is best to ensure that you always optimize and update your content to keep up with the latest search trends.

When it comes to content optimization, there are many different ways that you could create quality content that caters to your audience. This can be in the form of blogs, videos, and even podcasts. Searchable content comes in many forms, and with the right tags and keywords, you would be able to attain a steady stream of traffic that would benefit your website.

YMYL Websites

While Google did not give any details on which type of websites would be affected the most by the current algorithm update, search professionals have noticed significant ranking changes in YMYL and Health-related websites.

When it comes to overall ranking impact, YMYL websites have been affected the most, with a number of sites experiencing a hit in their search rankings, while some websites experienced a boost. A survey from Search Engine Roundtable gave more detail on what type of YMYL websites experienced significant changes.

This is a very critical market, as health is not only a serious concern but is also one of the largest industries in the world. With health-related websites experiencing huge boosts in their traffic and rankings, users would be able to receive the best content and businesses that would be able to respond to their concerns.

Along with health-related websites, business and finance websites also experienced big changes in their search rankings. Sites from industries such as retail, finance, gambling, travel, and even food and drink have seen a significant ranking decline. While the reasons for the decline may not be clear, it is best to analyze these websites immediately and search for issues that are affecting their ranking.

This can be seen as Google reinforcing E-A-T and making sure that only the best content will be appearing on the top of SERPs. Having high E-A-T ensures that your website attains high search rankings and traffic, while the opposite means having lower traffic and the risk of being penalized by Google for having poor content and backlinks. We have covered content optimization a good number of times, and we’ll continue to do so in order to ensure that other users would be able to craft quality content that brings in traffic for their websites.

For more details on our products and services, please feel free to visit us at: Internet Marketing Company India, Internet Marketing Company New Delhi, Internet Marketing New Delhi, Online Marketing New Delhi, Online Marketing Company New Delhi.

The post Google Launches the Core Algorithm Update first appeared on Webigg Technology.

As per the research done, it has been found that more than 40% of digital marketers monitor their companies’ brand every day, while 21% monitor performs online reputation on hourly basis.

Significant level businesses pay attention to their brand reputation daily because they understand that a single negative media mention can damage how people visualize their company and what impacts it can create for the long run!

When people search for brands online, they primarily search for stamps of credibility-If they find anything negative, it could end up being a significant amount of leads that the business won’t get from people who are put off away from using the services.

A single negative media comment can prevent users from purchasing a product or service from a company.

Through constantly monitoring media mentions, companies can shun the potential loss of a major amount of new business leads and sales.

Businesses Consider Social Media Most Essential Platform for Online.

Online Reputation Management- A Tool

From blogs and social media to reviews and news websites, there is a range of outlets that enterprises must be privy to when monitoring their online brand.

46% of businesses consider social media the most for ORM. while most digital marketers consider social media as the most crucial platform for the online reputation to be monitored.

Businesses Must Devote Resources to Online Reputation Management-ORM

To decrease the threat of damaging their brand reputation, businesses must devote resources to ORM as a part of their digital marketing strategy.

Online Reviews Sites Build Up Trust With Potential Clients

Half of the businesses surveyed stats that- 50% rely on third-party, online reviews sites for monitoring their reputation of the brand.

Having positive reviews can break or make a company that’s trying to earn new business leads or gain sales profit.

Allowing everyone to share their experiences about a company they are working for is a crucial element to build trust and transparency with customers. ORM makes sure what is being shared about your company is positive rather than negative ones.

Social Listening Tools Are Easy And Free to Handle

Tools which are free, are another way for businesses to monitor their online brand reputation.

Tools such as- Google Alerts can be set up quickly and at no cost to the biz that are looking for a tool that will notify them when their brand is highlighted online negatively!

Consider these resources when choosing the best social listening tool for your business.

For more details on our products and services, please feel free to visit us at: Internet Marketing New Delhi, Online Marketing New Delhi, Online Marketing Company New Delhi, Online Marketing Companies New Delhi, Best Online Marketing Company New Delhi.

The post Importance and Benefits of Online Reputation Management first appeared on Webigg Technology.

This is, ideally, your goal – especially if you’re sharing valuable information. When a person shares, likes, or comments on your post, people in their network see that activity. This will expose your business to an even bigger audience!

This type of content distribution is especially important for several reasons. First, users are likely to place more confidence in recommendations made by people they already have a relationship with. Second, taking advantage of user-generated content distribution is an extremely cost-effective strategy.

Also, being active on social media will improve your company’s search engine results. Search engines do consider social media profiles in their algorithms when ranking web pages.

Finally, if a customer’s search directs them to your company’s social media page, they can then find the link to your company website. I mean, as long as you have filled out all of your profile information, which you, of course, did.

Meet Your Customers Where They Are

To find new customers to drive to your business, you have to meet them where they are.

That might sound like common sense, but it’s not always easy to predict where your customers will be.

This is especially true when it comes to marketing for a home building company. There’s no one single location to find customers who might be interested in buying a new home.

This is one of the reasons why social media development is such a powerful tool for online marketing. Recent studies show that active users on Facebook continue to grow year over year. Moreover, with social media, you are also able to target specific audiences (we’ll get into this more later, promise!).

Another reason it’s important to be on social media is because people expect companies to be there. In a sense, it legitimizes your company to potential customers. So you want to make sure to give people the opportunity to interact with your company on social media. If you

don’t, they could opt for a competitor who does provide that option.

Generate Conversation About Your Company

These days, people have a wealth of information available at their fingertips. All it takes is a simple online search.

Most information that consumers seek is generated from online searches. In fact, 88% of people consult online reviews before making purchase decisions. Given this, it’s understandable why it is so important to generate conversation about your business.

With the help of social media, you can encourage customers to share information about their experience with your company. The more positive reviews you have, the better!

Social media also allows your company to communicate directly with your customers. Answer their questions online and they’ll feel more connected to your company. Plus, this will help answers others’ questions as well.

A note here: don’t ignore the negative reviews. Do your best to address them professionally, and in a timely fashion. This will show other visitors that you care about all of your customers, not just the happy ones.

For more details on our products and services, please feel free to visit us at: Online Marketing Company New Delhi, Online Marketing Companies New Delhi, Best Online Marketing Company New Delhi, Search engine marketing New Delhi, Social Media Marketing New Delhi.

The post Leverage Social Media for Content Distribution first appeared on Webigg Technology.

Tracking Quick Tip – Use Free Dashboards like this Google Search Console Basics one from Databox to track your progress. The Search Console Basics dashboard reveals which pages are most visible on SERPs and which ones actually drive organic traffic.

Keyword rankings –

Check your rankings for the premium keywords selected for your business as a whole and the specific keywords that you’re targeting with each blog topic. There are free options available like serpfox and paid keyword tracking tools like Rank Tracker from Moz. Word of caution — track only your most valuable keywords or you’ll get lost in the minutia.

Organic search traffic – this can be measured using Google Analytics or your CMS. SEO tools make it easy to quickly track your organic search traffic with just a couple clicks.

Page visits (from organic search): Tracking your best converting website page visits is a key metric. Understanding which blog topics are most viewed will provide insights and direction for future blog posts and topics. Your audience may respond best to “how to” type posts, comparison posts (“Type A vs. Type B”), in-depth articles, lists, or short copy with images assisting in telling your story. To measure this, list your top pages, then note your monthly traffic. If you’re not seeing improvement month over month, revisit your SEO strategy and tune up the pages that are struggling to provide results.

Time on page – Clicks to your page are great but mean nothing if those visitors aren’t spending time on your page. Content engagement measured by average time on page is a key metric that can be measured using Google Analytics.

Backlinks

Quality and quantity – backlinks are among the most important factors that affect your search engine rankings. Track the root domains linking back to your site.  Tools like SEMrush Backlinks Checker, Moz Open Site Explorer, and MajesticSEO Bulk Backlink Checker allow you to input your domain in order to track the number of backlinks you’ve gained over a certain period of time. You should see an upward trend if you’re doing things right.

Visits: pages per session: This might not sound like an SEO metric, but ensuring that your content is on topic and relevant to your site should mean that visitors are interested in more than one page of your website. Adding internal links to your content will encourage your visitors to learn more and increase time on site! Use Google Analytics for this metric.

Returning users: For the same reason as pages per session, if your visitors aren’t returning then you’re either not providing relevant and useful content or you’re reaching the wrong audience. You’re getting clicks to your site, make sure you’re delivering on what visitors are craving so you become the authority they’re looking for.

Page load speed score: This is important to Google. They want to deliver quality. Your site needs to display quickly and appropriately.

Mobile bounce rate: Over 50% of web traffic coming from mobile devices. Make sure your pages load quickly and you’re giving your visitors all the information they came for. Then, keep an eye on your mobile bounce rate to make sure you’re not missing out on potential business.

Conversions: One of the most valuable SEO metrics. Increased conversions means your SEO strategy is working! You’re finding high quality visitors and delivering the right content that successfully encouraged them to take a next step.

Keyword rankings: Understanding which keywords are most relevant to your business, then keeping track of SERP rankings will let you know where you stand with the competition. Word of advice: track changes using a three-month rolling calendar. Focusing on week-to-week changes will (in most cases) cause unnecessary anxiety with the natural ebb and flow of search results.

Blog visits (from organic search): Understanding which blog topics are most viewed will provide insights and direction for future blog posts and topics. Your audience may respond best to “how to” type posts, comparison posts (“Type A vs. Type B”), in-depth articles, lists, or short copy with images assisting in telling your story.

Domain Authority and Page Authority. Domain Authority (DA) and Page Authority (PA) are scores (on a 100-point scale) that predict how well a website will rank on search engines. These scores can be increased by improving overall SEO and providing excellent content. Tracking this score is easy with this free MozBar tool from Moz. Mark your baseline then check in on your score monthly, and compare to competitor websites. This score changes very slowly so be patient!

Social likes and shares: Like blog post views, your customers and prospects will let you know what they like by sharing it with their individual networks. You’ll know you’ve selected the right topics and keywords to resonate with your audience. With this data you can be sure to give them more of what they want.

And if you’re ready to dive into deeper measurement, these metrics will help you knock it out with your CXOs:

ROI: Depending on the length of your sales cycle this number may take time to track, but it’s necessary. Evaluating which tactics are converting to marketing qualified leads, then to sales qualified leads, and on to customers is what it’s all about. Measuring results from specific tactics will help you improve the bottom line and make your CEO happy!

Customer Retention Rate: New customer acquisition costs more than retaining your current customers. And if you like your current customers, this is a metric for you! Not only does marketing have a role to play in customer retention, your job is much harder if you have to keep replacing the relationships previously solidified.

For more details on our products and services, please feel free to visit us at: Internet Marketing Company New Delhi, Internet Marketing New Delhi, Online Marketing New Delhi, Online Marketing Company New Delhi, Online Marketing Companies New Delhi.

The post How to track your progress with SEO first appeared on Webigg Technology.

In today’s date, you find tons of web hosting options, which can baffle anyone! If we look deeply – “the more you pay, the better you get” factor doesn’t prove to be 100% true here!

It might happen that the basic plan of a given web hosting is providing better results than the mid-price plan of the other! How will you figure out which hosting plan will work out the best for you? What are the bigger considerations of Google chained to your hosting?

Site speed: The Biggest Factor To Consider

Undoubtedly, the top-ranked among the Ways your hosting plan can affect SEOis the site speed, which has always been a major factor for Google rankings, but now, things are much more critical than what they used to be ever in the past. We all want speed on our website, as the thumb rule says – “faster your web page loads, smarter you are in the eyes on Google!”

PageSpeed Insights Score

Experts exclaim that the Google PageSpeed Insights Score isn’t accurate, and they are true also! Does Insight Score matter? Yes, it does, and if your site is doing well on other speed measuring sites, including Pingdom, GT Metrix, etc. then you’ll attain good results on Google PageSpeed Insights as well.

On PC, you can exceed the average PageSpeed Insights Score, which is 44, but on mobile, it’s very challenging with a slow web hosting.

It’s calculated considering numerous factors, and if you’re left behind in any major factors like caching, optimizing, etc. you won’t do well here. A good web hosting solves all that for you! We’ll deeply cherish that further in this guide.

Time to Interactive (TTI)

TTI is the time it takes for your page’s content to become ready for any user to begin interacting with it. This is a crucial metric to figure whether your content is dynamic. Google ensures that its users have appreciably fast experiences on the web. In case your TTI is huge, you’re rankings will drop. Google exclaims 2.6 seconds as the average TTI.

First Contentful Paint (FCP) and First Input Delay FID

FCP is the time when the browser supplies the first content bit from the DOM (API interface), dispensing the first feedback to the user regarding the actual loading of the page. 2.9 seconds is the average FCP. 

FID measures the time duration of a user’s first interaction with your site, meaning when they click on something to the browser’s responding time to the interaction.

Time To First Byte (TTFB)

TTFB measures the duration from your client, making an HTTP request to the page’s first byte of the being obtained by the client’s browser.

As per Google’s May 2020 Core Update for the TTFB limit is set to 4 seconds maximum limit. In case it exceeds, your SEO receives affect! You might have already got the warning from Google WebMaster after this update if your site is lacking in the TTFB department.

If your web hosting provides slow speed, attaining the secure zone of below 4 seconds FCP in mobile is next to impossible. Remember, plugins can’t help here! Your web hosting plan is playing the biggest role! 4-second FCP is something at what most of the websites are struggling, but certainly not those who have a fast hosting plan!

How important is the website’s speed?

We’ve put website speed at the top of 7 Major Ways your hosting plan can affect SEO list due to several big reasons. Following are the factors describing why website speed should be your priority always:

User’s convenience

Now, that’s the reason why Google keeps on launching minor and major updates now and then. For user’s convenience, your website (or individual web pages) definitely needs to load faster, as no one prefers hanging around after a click.

No matter what’s your website’s niche, if your competitor’s pages are loading faster than you, boom, you are out of the race, no matter your content is better!

No matter how well you’ve narrated, but if it’s not opening within the time limit, the user willingly waits, what’s the benefit of content to that user? Absolutely nothing!

Regarding loading speed, Google says that if your site is loading within 5 seconds, it’s acceptable. However, in 2020, your result certainly needs to load within 4 seconds! That implies all the devices, no matter a PC, tablet, or smartphone!

In addition to that, if you own an e-commerce website, then the loading time should be within 3 seconds, and if it exceeds, you lose 40% of visitors, and that’s a huge number! So, if you are ensuring the user’s convenience regarding speed, you’re a “good boy” in Google’s eyes!

Bounce rate

If we’re discussing the Major Ways your hosting plan can affect SEO, and we cannot skip the “bounce rate” factor here. Slow web hosting definitely increases your site’s bounce rate.

Even if you’re following tons of good practices, a high bounce rate can destroy your plans of getting your website highly successful. As per thumb rule, a 26% to 40% bounce rate is amazing, while 41% to 55% is considered as the “acceptable channel.”

In case your site’s bounce rate exceeds that limit, then it’s a big concern. You might hear folks explaining methods to cover bounce rate, but the truth is your bounce rate supremely depends upon your website speed, then come other supportive factors.

For more details on our products and services, please feel free to visit us at: Internet Marketing Company India, Internet Marketing Company New Delhi, Internet Marketing New Delhi, Online Marketing New Delhi, Online Marketing Company New Delhi.

The post Major Ways your hosting plan can affect SEO first appeared on Webigg Technology.