CRM software helps you to focus on your company’s relationship with all parties. A CRM tool lets you store customer and prospect contact information including identifying sales opportunities, recording service issues, and managing marketing campaigns.  All of that will be in one central system and make information about customer interaction easy to access to anyone at your company. With that visibility, it will be easier to increase sales. 

What Does CRM Software Do?

Customer Relationship Management is a solution to help you find new customers and keep up with them. CRM system works by collecting several customer websites such as email, telephone numbers, and social media data across multiple sources and channels. It may also pull in all the information automatically such as recent news about the company’s product and customers’ personal preferences on communications.

CRM will organize all customers’ information to give you a complete record of each individual so you can understand your relationship with customers very well over time. A CRM system can also connect to other business systems to help you develop customer relationships. CRM solutions today are more open and can integrate with all your business systems, such as document signing, accounting, billing, surveys, and many more. So, the information flows will be much easier to manage and integrated into each aspect.

The Importance of CRM Software

As we know, the goal of each business in any sector is to maximize their growth by sales. CRM software provides sales and marketing teams with a set of tools to manage the entire sales and marketing funnel. a CRM software serves as a lead qualification to opportunity management, forecasting, and deal closure. It enables customer service teams to manage customer requests and automate service operations by following the processes for custom. 

On the other hand, CRM software provides all the data that companies need about their customers. In this case, the users, which is the company, have full access to the database all the time. The software takes all the responsibility for the seamless operation and provides all the necessary system updates and support. What’s important is that Customer Relationship Management software is highly scalable, which means that the company can easily expand its functionality when business requirements grow.

For more details on our products and services, please feel free to visit us at:  Social Media Marketing India ,   Internet Marketing India,   Search engine marketing India,   Internet Marketing Company India   &  Internet Marketing Company New Delhi.

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The first advantage of offshoring is that the costs are generally much lower than completing the process at a facility in your location. This is why so many big manufacturing companies locate their factories overseas. The cost of labor is significantly cheaper, as well as the overhead of renting a facility.

This can increase profit margins, thus boosting your company’s competitiveness in the market.

In some areas of the world, your company might even be able to get a tax credit or break if the government is looking to stimulate a local economy. This can save you a substantial amount on taxes, which can be significantly higher in other places in the world.

Another advantage we should consider when reviewing the pros and cons of offshoring is the ability to more easily reach new markets. In my previous example, I talked about offshoring marketing operations to a marketing agency in Latin America. This could be done to better market to a Hispanic market segment. This would be an example of using offshoring to more easily reach new markets.

This example also shows another pro of offshoring: expertise. If your company is located in the United States, you’re probably experts about marketing to your audience there. But you aren’t experts on the people, consumer behaviors, and other factors that come into play when trying to market your product or service to another part of the world.

Finally, another advantage of offshoring is that it can help with human resources issues like motivation and overall job satisfaction. If your employees are stuck doing monotonous tasks in their jobs, it can be really demotivating. Especially if your employees are highly educated.

Offshoring those tasks can help with their overall job satisfaction and the productivity of your company. This will make them happier, and free them up to do more strategic things at your company, which in the long run will result in more value.

Now that you know all about the advantages, we should go over the less glamorous part of offshoring pros and cons: all the disadvantages associated with offshoring.

Before your company decides to partake in offshoring, it is very important that you review the cons associated with your particular situation, since they can have such a huge impact on your business.

The first con of offshoring has to do with ethical concerns. In recent years, ethical concerns have been raised about the process of offshoring due to the low pay and poor conditions associated with the factories that some companies use overseas.

In today’s hyper-connected world, it is very easy for news of unethical worker treatment to spread online and tarnish your brand. Consumers are more picky than ever, and are willing to stop using a brand’s products because of ethical issues like this. So make sure that you take this into account when looking into offshoring.

The second con of offshoring has to do with cultural barriers and communication. Due to the difference in time zones, it could be extremely hard to communicate with the offshoring site. Decisions that would only take a day if all parties were in the same location could now take several weeks due to the difference in working hours.

And this is just the tip of the iceberg when it comes to communication and cultural barriers. If you have someone at your company who isn’t well versed in the culture, customs, and language of a different part of the world, it can be extremely hard to operate your business there.

For example, it is customary in some countries to provide a gift to the head of a company before signing a contract. If your employees don’t know this, they could blow through several different deals, and lose your chances of operating in said location in the first place.

Finally, it can be very hard to create good working relationships when you don’t speak a common language with someone. Words get lost in translation, and mistakes happen. Multiply this by being several thousand miles away from said offshoring site, and the venture can get more and more difficult.

The last con of offshoring that we’ll cover is security. If you have expensive equipment overseas, you will need to make sure that you have security onsite to ensure the safety of the machinery. Certain countries have more volatile climates, and might be more susceptible to violence or political unrest. Because of this, you will want top notch security.

For more details on our products and services, please feel free to visit us at:  Online Marketing India,   Social Media Marketing India,   Internet Marketing India,   Search engine marketing India  &  Internet Marketing Company India.

The post Offshoring and Outsourcing: Offshoring Advantages and Disadvantages first appeared on Webigg Technology.

For more details on our products and services, please feel free to visit us at: Internet Marketing India,   Search engine marketing India,   Internet Marketing Company India,  Internet Marketing Company New Delhi  &  Internet Marketing New Delhi.

The post Rise in offshoring a boon for IT first appeared on Webigg Technology.

Labor is the single largest cost center for most businesses. Moving labor costs to more affordable markets helps the bottom line — we all know that. But the savings created for the customer is what is often overlooked.

As companies streamline and reduce the costs of overhead, they don’t just increase margin, they create liquidity that can be used to create value for customers. Those savings can give you greater flexibility on price for the end-user. With more budget breathing room, companies can experiment with new offerings to take products and services to the next level. 

Moving a part of your company offshore can also reduce your physical footprint in expensive, competitive real estate markets. Companies that go 100% remote eliminate commercial rents altogether. All that costly overhead can be converted into customer value.

Quality

Historically, the composition of a local talent pool would govern the competitiveness of a local industry. In recent years, remote work has closed the geographic gap. 

The result is a more level playing field for companies across the globe. A startup working in a smaller city can leverage a top-quality IT infrastructure management team remotely without paying for relocation. Startups can get apps developed by offshore dev teams, often at a fraction of the cost you’d pay in the Bay. That helps keep margins low so you can compete with the big players.

Business continuity

When a mission-critical employee leaves unexpectedly, hiring a new person behind them can take weeks or even months. Having access to a larger talent pool can streamline and expedite the search and support business continuity. 

Maintaining a network of offshore talent vastly improves prospects for quickly backfilling key roles. An experienced remote staffing firm can help locate a replacement and quickly complete the necessary on-boarding without tying up resources from your team. That way, your operations continue uninterrupted.

Round-the-clock service

Trying to maintain 24/7 operations with exclusively domestic teams is a significant challenge from both cost and logistics perspectives. Thankfully, offshoring can offer relief by distributing your workforce across numerous timezones to provide expanded coverage without sacrificing quality service for your customer.

For a company that services a global business audience, providing around-the-clock customer care is a key selling point. When essential software or infrastructure fails, no business owner wants to shut down operations and wait until stateside IT or Customer Service wakes up. 

Concentrate on core business

Much of the work that tech professionals do is highly repetitive. Taking a percentage of that work and sending it to offshore teams can free up time for in-house employees to focus on growth. 

Rather than fearing for their jobs, offshoring allows those valued employees to spend more time working on projects that matter to them, which can reduce burnout and improve overall productivity. This also allows space for innovation, bringing even more benefits to both the company and the customer.

For more details on our products and services, please feel free to visit us at: Social Media Marketing India,  Internet Marketing India,   Search engine marketing India,  Internet Marketing Company India   &  Internet Marketing Company New Delhi.

The post What are the real benefits of offshoring a part of your operations? first appeared on Webigg Technology.

Generally considered one of the most effective ways to reach your target customers, email marketing is still widely used as a marketing tool due to its direct approach and most importantly, its low cost.

Aim to send personalized emails with an opt-in method that utilizes an attractive call to action strategy. This not only helps you gain subscribers who enjoy receiving emails from you but also boosts your chances of conversions.

Blogs

Writing blogs regularly helps keep your website fresh while building visibility on Google keyword searches.

An 11-blog per month target can help increase your lead volume by up to 4X, while increasing traffic by up to 3X, according to a Hubspot Benchmarks report. Don’t forget to include links to other websites and a prominent call to action.

Social Media

Social media is a great modern marketing channel thanks to its high penetration rate and sheer volume of users. Posting content and sharing what others post consistently can improve your visibility and boost your metrics.

You can amass a loyal following by building relationships with your potential customers through valuable social interactions. This is also where you can communicate and share information through dialogue whether it’s on Facebook, LinkedIn, or other social channels.

Organic Search Marketing

Organic Search Marketing is arguably one of the most effective methods for consistent, long-term lead generation. Despite its broader scope and higher level of difficulty, organic search optimization still drives a significant portion of new leads for most businesses.

The SEO landscape is highly competitive and has been for some time now. But as long as you’re keeping up to date with the latest best practices and algorithm changes, you’ll be able to optimize your website’s pages accordingly.

Online Referrals

Referral marketing programs involve effective tools and techniques that generate a consistent flow of leads referred by existing customers. This can be done by reaching out to your existing customers who can recommend your products or services to others.

The best way to get the ball rolling is through promos or rewards as these provide incentives for existing customers to act as referrers.

Reviews

Online reviews or testimonials are the new word of mouth in that most consumers look for these reviews before making a purchase.

Most customers are driven to leave a review if they are satisfied and happy with your product or service, or because they are disappointed, so make sure it’s the first reason.

Create Landing Pages with Effective Calls to Action

Your visitors won’t know what to do next if you don’t give them specific instructions, so make sure you give them a clear and concise call-to-action included in your marketing components.

A more potent combination is creating a dedicated landing page with a call to action for specific offers that are relevant to what they are looking for.

Physical Networking

Digital and social marketing may be great channels in generating leads, but nothing beats personal contact when it comes to opening a two-way dialogue with your potential customers to develop trust.

As a marketer, you should attend networking events and consider being a presenter at these events when the opportunity arises. Even a 10- to 15-minute presentation could be huge for generating direct leads or even a referral from those who’ve seen said presentation.

For more details on our products and services, please feel free to visit us at: Internet Marketing India,  Search engine marketing India,   Internet Marketing Company India,    Internet Marketing Company New Delhi   &  Internet Marketing New Delhi.

The post Free Lead Generation Strategies first appeared on Webigg Technology.

Your business has multiple accounts, and you are looking for a way to streamline your workflow.

Your business demands social content creation, community engagement, influencer outreach, and more because you have a large number of active followers.

You are looking at social media as a growth engine and are interested in driving decisions using top-notch analytics because social media is a revenue-generating channel.

You are running paid advertisements on social media in addition to posting organic content.

What Costs Are Associated With Social Media Management?

For a small business, the actual cost can vary and depends on the nature of engagement you are looking at on social media. However, here are some pillars that cover the most critical aspects of social media management

Talent (social media manager, freelancer, agency)

Tools (scheduling, content creation, analytics, tracking)

Content (graphic design, motion graphic, video, copywriting) 

Advertising (spends + management fee)

You can also add the cost of partnerships (influencers, brand collaborations), and product (giveaways, affiliate, trial discounts) to the mix. 

 Choosing The Best Social Media Management Software

The social media management system you choose will determine your workflows and priorities. 

There are a lot of social media management tools in the market that offer you a complete suite (from creation to publishing to reporting) and a few that cater just to a particular aspect of the process (for example, scheduling). 

In this case, it’s important to identify the ‘must-have’ features and what sort of experience you want your team to have.

Most likely, you went out looking for a tool because of some frustration with a particular channel/process. Keep that frustration in mind, but don’t make that the only reason to select a specific management platform. 

Here’s a good list of things you should keep in mind when you are looking for social media software:

User Experience

Analytics and Reporting

Integrations

Collaboration Tools

Training

Security

Scalability

Pricing

You should ideally try out at least a couple of tools before making a decision. A simple way to do this is to rank each software on identified attributes and take a weighted average.

This process will help you make an informed decision.

For more details on our products and services, please feel free to visit us at: Social Media Marketing India,  Internet Marketing India,   Search engine marketing India,  Internet Marketing Company India  & Internet Marketing Company New Delhi.

The post Who Needs Social Media Management? first appeared on Webigg Technology.

Claim Listings

It’s not enough to just have a presence on Google or Facebook. You should claim and utilize as many online listings as possible. This gives the business a larger online footprint, which makes it easier for consumers to find it on multiple websites.

In addition, a collection of listings has the benefit of providing multiple avenues for customers to leave reviews. Research shows that 60 percent of consumers look at Google for reviews, but that leaves the other 40 percent using other sites including Yelp and TripAdvisor to get information on a business before they make a purchase.

Send an Email or SMS Message

There are prime opportunities to get customers even after they leave your location, and you can capitalize on this by creating review request emails and SMS messages.

Research shows that 57 percent of all local searches are conducted on mobile and tablet devices, and it only makes sense to send requests for a review on the popular platform. Before you start sending requests, make sure that you have a clear messaging strategy in place.

You can encourage customers to leave a rating or review on specific sites, but you can also include open-ended queries such as “How was our service?” or “Tell us about your experience.” Using these prompts helps set the tone before a customer writes their review.

Use Review Request Handouts

Email and SMS review requests might be a convenient solution, but you can stand out from other businesses by providing a physical review request card. Unlike a text message or email, which anyone can easily disregard, a handout is harder to ignore because it’s an object that people actually hold in their hand.

Now that you have their attention make sure you keep them interested. Write appealing copy encouraging them to leave a review on a specific listing or your own website. You can even use the handout to increase exposure for your social media channels.

Ask before they leave

For more immediate feedback you can easily ask customers for their reviews before they leave your place of business. This is convenient for both you and the customer because there’s already an interaction between the two parties when the time comes to pay for goods or services.

Some point-of-sale (POS) systems already have a feature included in the system that allows you to easily ask customers to leave a rating or short text review of the business. If you don’t have that type of system you can still effectively ask customers to leave a review at checkout time through third-party solutions like ReviewTrackers’ Kiosk Mode.

Respond to Reviews

You already interact with customers in the real world so make an effort to be just as engaging with the online reviews left by customers.

In fact, responding to reviews still manages to convince 45 percent of consumers to visit the business. By responding, you show that you care about every piece of feedback, which encourages other patrons to leave their own review.

Before you go and respond to every review on your listings and website make sure that you have a review response plan in place that addresses topics such as the tone of your responses, how to address specific issues, or providing contact information to resolve the matter in private.

For more details on our products and services, please feel free to visit us at:  Social Media Marketing India,  Internet Marketing India,  Search engine marketing India,   Internet Marketing Company India   &   Internet Marketing Company New Delhi.

The post Get Reviews for Your Business first appeared on Webigg Technology.

Who

the type of team needed;

key responsibilities of each team member;

role of each team member;

What

type of equipment needed;

quantity of equipment needed and it’s purpose;

total amount of material needed

1. Planning

An effective Resource Manager needs to have the ability to plan the resources for a project, sometimes months in advance and 

schedule the dates for using the planned resources including when and for how long;

identify the amount of resource required per project activity;

create a detailed resource-use schedule.

2. Detail oriented

To be able to create an accurate resource plan an effective Resource Manager needs to have an eye for the detail coupled with clear visibility of all available resources.

Visibility is a vital ingredient in the successful resourcing of every project. Accurate resource visibility helps you identify both your ‘superman’ resources – experts that always deliver faster and better than expected as well as any shadow resources – those that are hiding in the white spaces between assignments.

True resource visibility means the best resources are allocated depending on their skills, cost and availability. The result is the earliest finish and the most cost effective delivery.   

3. Manage priorities

No matter how closely you are managing a project, there are certain factors even the most experienced resource manager cannot control such as last minute client requests or changing legislation.

Common resource planning problems such as competition for resources, scope creep and changing risks are also three constant headaches for resource managers that can lead to shifting project priorities.

Here are a few ways to manage priorities effectively

Identify any risks at the outset and ways to mitigate them.

Track the progress of the project closely.

Keep focused on your projects success criteria;

Don’t take the shifting priorities personally.

It is important that an effective Resource Manager not only has the right tools to manage priorities but also the confidence and courage to make the decisions that achieve the best outcomes.

4. Great communication

Communicating the status of your project is vital so that everyone knows exactly what stage the project is at and how it needs to progress. For example, using a shared workspace with schedules that update in real-time shows everyone the true status of the project and keeps your project on the right track.

The frequency of communication is also vital. Instant messaging, email, shared social spaces (allowing document and information sharing), regular team meetings or “power huddles” and stakeholder interviews are all good ways to maintain frequent communication.  Don’t forget about your remote teams either!

Managing your people and their skills also requires communication and co-operation with other teams, departments and stakeholders. The use of soft skills such as integrity and emotional intelligence play a valuable part in clear and transparent communication and encourage collaboration in your team.

Conclusion

Effective resource planning is one of the key drivers of business success and the role of a resource manager is becoming an increasingly important position, especially for organisations running numerous projects with remote teams.  Whether you use a professional Resource Manager, or retrain existing staff, ensuring they have the right qualities as well as the right tools to do the job is key.

For more details on our products and services, please feel free to visit us at:  Internet Marketing India, Search engine marketing India, Internet Marketing Company India,  Internet Marketing Company New Delhi   &   Internet Marketing New Delhi.

The post What Are Effective Resources? first appeared on Webigg Technology.

Relevant and recent: Instead of writing about how to create a great piece of content, write about the impact of a great piece of content on an event or topic the audience is familiar with.

Long-form: Take a deeper dive on a topic than the audience is used to seeing, even if the information itself is familiar. What the Wait But Why blog did with the Fermi Paradox is a stellar example of evergreen content.

Targeted to a specific persona: With at least some of your content, aim to knock the socks off a small segment of your audience or potential audience. This level of focus on meeting the needs of a small few can pay huge dividends in better informing you about what the larger community expects and needs from your brand.

Evergreen: We talked about this earlier, but focus on creating content that might not be timely but that can deliver traffic over the long-term.

Interactive: Don’t be afraid to allow users to control their experience, whether that’s text, graphics, videos, etc.

Personal: Who doesn’t like things tailored specifically to us? For example, you can use IP addresses to target content to your reader’s area like The New York Times did with The Best and Worst Places to Grow Up.

Not created from the standard article template: No matter what content your team creates and shares, strive to make it uniquely valuable in some way. That could be through the use of images, interactive elements, or an authoritative voice.

Maybe the most important element to remember is to dive in, get started, and don’t fear failure.

Content marketing isn’t some specialty vehicle only a few can use successfully.

It can be a rewarding endeavor for any brand willing to make smart decisions about content; capable of learning how that content is received and rewarded by visitors in search; and has the resilience to stick with it long enough to realize significant results.

Who Said Content is King?

There is a trendy phrase that marketers like to use when talking about marketing. Sometimes it is mentioned as the ‘content is king quote’ and was made famous by Bill Gates.

In January of 1996, the American business industrialist and software developer wrote an article that he gave the title ‘Content is King’. He also stated that, in the future, content is where the real money will be.

Content is where I anticipate much of the real money will be made on the Internet, just as it was in the relay. – Bill Gates

And he was right!

For more details on our products and services, please feel free to visit us at:  Social Media Marketing India,  Internet Marketing India,  Search engine marketing India,  Internet Marketing Company India   &  Internet Marketing Company New Delhi.

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During a time when people from around the world are not able to do many things that were once taken for granted. It’s been roughly a month now since the Coronavirus began to flip our lives the wrong way up. It’s a tough question that many businesses are struggling to answer at the moment – “how do you market your business on social media during the Coronavirus pandemic?”.

Know Your Audience

This is always a critical piece of any kind of marketing at any time, but it’s most critical during times of crisis like this. Marketing relies heavily on empathy, which in turn relies on an understanding of the people you’re trying to talk to.

If you’ve been marketing your brand for a short time, you would possibly be tempted to skip this step. You already know your customer, right? Maybe, but does one know them in their current state? Are there additional audience opportunities that you simply haven’t assessed that you could test now? It doesn’t matter who you are — now is an excellent time to take a step back and re-acquaint yourself with your ideal customers.

Don’t stop posting

Now is not the time for your brand to go silent. Stay connected to your followers, just like you would your own friends and family. If you can’t sell products and services at the moment that’s fine, focus on sharing content that aligns with your core brand values instead.

Do some research, check-in with influencers that target your customers, and do what you need to do to put yourself in your customers’ shoes. Are they now dealing with working from home? Are they trying to keep kids busy now that schools are closed? Are they trying to stay fit and healthy while in quarantine?

Expect Uncertainty

No one can give you an accurate prediction of what the immediate future holds for brands and marketers. We know that this crisis will end eventually, and we know that right now, at least, there’s a lot of uncertainty on a variety of fronts. As such, we can’t plan as far into the future as we would have before. We need to be nimble and agile in our approaches and able to pivot to the next thing at any moment

Use social media to inform your brand story and successfully differentiate yourself from the competition.

Everyone – including your customers — loves a good story. “Don’t ever forget that every single person makes decisions supported emotion and justifies with logic,”

Remember, there is no rule book on what you should be doing and posting during a pandemic. Don’t be too hard on yourself or your business, you won’t be the only one that’s struggling! Take some time out to consider your new messaging. Create some content. Get yourself a new schedule and away you go.

For more details on our products and services, please feel free to visit us at: Online Marketing India, Social Media Marketing India ,  Internet Marketing India, Search engine marketing India   &  Internet Marketing Company India.

The post Social Media for Business Growth first appeared on Webigg Technology.