Comments Off on Digital Marketing Strategies, Trends & Tactics for 2024
In 2024, the "new" higher education marketing strategies are less about finding the shiny marketing tool and more about finding ways to go deeper into [...]
The digital marketing landscape is ever-evolving, driven by technological advancements and changing consumer behavior. As we step into 2024, it’s crucial [...]
Artificial Intelligence (AI) is taking over the world. Google altered its algorithm by using AI. Users are getting custom search results based on their search [...]
Comments Off on Does Google Ban AI Generated Content?
At this time, Google does not ban or discourage AI generated content. It is unclear if they will do so or not in the future. As Google works hard at improving [...]
SEO-friendly content is the type of content that’s created in a way that helps the search engines rank it high.
Although some marketers think this means [...]
Comments Off on Digital marketing tips for small businesses – Part 3
7. Understand and improve your SEO
No digital marketing strategy is complete without SEO consideration, which is why you need to ensure you have people [...]
Comments Off on How to leverage AI to your advantage… – Part 2
Generating new web content
With the advent of free generative AI tools like ChatGPT, it’s easier than ever for businesses to create AI content based on [...]
Comments Off on Branding Can Change Your Digital Marketing Strategy
Consistency is the beacon that guides your brand through the noise. Consistent branding is the thread that weaves together your online presence, ensuring that [...]
Google Discover is a feed that allows users to discover content related to their interests. It displays content based on users’ activity across Google’s [...]