SEO stands for search engine optimization. SEO allows your website to be found in search results pages (SERPs) corresponding to specific search queries with relevant key terms for your small business. Including keywords and key terms throughout your website content is the best way to ensure that your website will rank well in the results pages for related search queries. Your website and web pages offer several areas and ways to best optimize your pages for search. Make sure you’re taking advantage of every SEO opportunity you’re given!
Here are 3 small business website SEO tips to use on your web pages:
- Include your keyword or phrase in the page meta description, URL, and page title.
Take full advantage of all the spaces search engines give you! When a search query matches up with the key terms you page is optimized for, those terms will become bolded in all of the results. So the more of those keywords and phrases you can include in your result, the more it will stand out! Just make sure you stay away from keyword stuffing.
- Add ALT tags to your webpage images. Including ALT tags helps web crawlers “see” what the image is about and helps page crawlers index those images so they can appear in image searches.
- Get and give backlinks.
Backlinks are essentially votes of confidence in a website as a reputable resource of information on a specific topic. If you receive backlinks from other websites, Google will take notice that a lot of people trust your website. You may see your web page rise in the SERPs as a result because Google is giving your page preference over other results.
Here are 4 website design tips you need to focus on when creating your website:
- Use a simple and clean layout(this means a definite color scheme, a simple navigation bar, an easy to read font, and the same template layout style for all your pages).
- Prioritize quick site speed.
Site speed is affected by a number of different factors from the file type of an image to the responsiveness of your hosting server, so you might have to do some digging to find out your particular case. You can use Google Analytics and Google Search Console to see what pages are loading the slowest, what your average page load time is, what issues exist with your page loading, and how fast your competitor’s website is loading too. You can also go directly to Google’s PageSpeed Insights tool to see how your load time compares to the average for both your mobile and desktop version for your site.
- While we’re on the subject, make sure you design and optimize your website for mobile search.
More and more online searchers are using their smartphones to browse the internet. Your website layout changes when it loads to a different size screen, so you need to be aware of what it looks like, how it functions, and how fast it loads. Apart from using Analytics and Search Console, Google also has another handy tool called the Mobile Friendly Test tool so you can see how your website performs for mobile optimization.
- Have a consistent layout and formatting style across all your web pages, marketing materials, and social media accounts.
You can use CSS to align the formatting of all your web pages to create unity throughout your website. Consistent design makes your website easier to navigate for returning visitors, will make it easier for you to update and make changes to your website, and creates an expectation in your audiences’ minds once they become familiar with your specific branding methodologies.
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