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Webigg Technology - Part 2

The difference between SEO and PPC

The difference between SEO and PPC The most noticeable difference between SEO and Paid Search is where the results appear on the Search Engine Results Page (SERP). The top four paid search results appear right at the top of the SERP, followed then by the top ten organic (SEO) results. The end of the page has another selection of paid search results. The [...]

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The Importance of Great Content in SEO

  January 14, 2024
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Many marketers consider SEO and content marketing to be completely different strategies, however contrary to this belief, SEO and content marketing are very much [...]

Trends in Digital Marketing for 2024 – Part 2

  January 6, 2024
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Video Content By 2024, video advertising will be used even more, turning it into an increasingly important strategy for targeted marketing. This is because, in comparison [...]

Digital Marketing in 2024

  January 6, 2024
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The Rise of AI-Driven Personalization‍ One of the most prominent trends expected to continue its upward trajectory in 2024 is the use of Artificial Intelligence (AI) for [...]

What Is Local SEO and Why Is It So Important?

  January 6, 2024
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A Simple Guide to Local SEO Do you know why local SEO is important, whether it’s relevant to your business, and how to improve your chances of success with local [...]

Digital Marketing Trends in 2024

  January 6, 2024
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The digital marketing landscape is ever-evolving, driven by technological advancements and changing consumer behavior. As we step into 2024, it’s crucial for businesses to [...]

Are search engines penalizing AI-generated content?

  December 26, 2023
  Comments Off on Are search engines penalizing AI-generated content?
The short answer is no. Whether or not content is generated by AI is not a direct factor in rankings. In fact, Google has explicitly stated that, regardless of [...]

Will AI Replace Human Content Writers?

  December 26, 2023
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The rise of AI-generated content begs the question: Will AI replace content writers? While Jake’s strategy heavily used AI, they still invested in human writers, [...]

Are search engines penalizing AI-generated content?

  December 26, 2023
  Comments Off on Are search engines penalizing AI-generated content?
The short answer is no. Whether or not content is generated by AI is not a direct factor in rankings. In fact, Google has explicitly stated that, regardless of [...]

SEO Vs. PPC

  December 26, 2023
  Comments Off on SEO Vs. PPC
SEO can help your website rank higher on Google organic results by making it more relevant to users, while PPC involves paid advertisements, which allow businesses to bid and [...]

5 Ways to use Artificial Intelligence to enhance your Search

  December 6, 2023
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Find Keywords Even though it is clear by now, AI can be used to find the right keywords. You may acquire relevant keywords in your niche using a variety of AI-based [...]