Why mobile is important
It’s important for your website to work well on mobile devices, so if you haven’t yet invested in making your website mobile-friendly, it’s time to do so. Here are just a few reasons why your mobile presence is critical to your business:
Mobile-friendly sites show up higher in search results
Mobile searches make up more than half of searches on Google.com
For many advertisers, the majority of traffic comes from people on their mobile phones
If your site isn’t mobile-friendly, visitors are 5 times more likely to leave
Is your website mobile-friendly?
Picture yourself as a potential customer and open your website on your phone. How fast does your website load? How easy is it to find what you’re looking for?
When someone visits your website on mobile, they’ll expect answers right away. They’ll want to quickly learn about your business and decide whether they’re interested. Their experience on your website will heavily influence their impression of your business and the likelihood that they’ll become a customer.
Designing your website for mobile means focusing on simple, clear navigation that connects people to what they’re looking for.
Let’s look at a few of the elements that make an effective mobile website:
Does your site load quickly? Nearly half of all visitors will leave a mobile website if the pages don’t load within 3 seconds. Minimize loading time (the time it takes for a webpage to show up on your screen) so that visitors can quickly and easily navigate your website.
Is it easy to navigate? On a smaller screen, it can be hard for people to find what they want. The more visitors have to hunt around or zoom in for information, the more likely they’ll get frustrated and leave. You can help visitors find what they’re looking for by simplifying your site menu and trying to keep everything visible without having to zoom in to read.
Is it easy to take action? Your mobile website should make it quick and easy for visitors to perform common tasks such as contacting you, searching for a product, or making a purchase. Try to minimize the number of steps it takes to complete a form or transaction.
Is your website designed for your specific business goal?
While your mobile website might load quickly and be easy to navigate on mobile, its effectiveness depends on whether it spurs people to do business with you.
Working with your web developer
There are different approaches to making your website mobile-friendly, so when it comes to designing and implementing changes, you’ll want to work with your web developer to find the right solution.
Most businesses choose to use responsive design, which means creating a website layout that flexibly adapts to different screen sizes, resolutions, and devices. Other business owners prefer to have separate versions of their website for desktop and mobile.
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