The post The difference between SEO and PPC first appeared on Webigg Technology.
]]>The most noticeable difference between SEO and Paid Search is where the results appear on the Search Engine Results Page (SERP). The top four paid search results appear right at the top of the SERP, followed then by the top ten organic (SEO) results. The end of the page has another selection of paid search results. The first and last thing people see on SERPS is Paid Search.
If you zoom out on a SERP, you’d see that most of the page is organic results. This is, after all, a search engine’s main job–to deliver relevant search results. Organic results can include FAQ results, shopping results, map results, extensions, and more. That means SEO efforts can take up to 80% of the SERP with lots of engaging content. That extra engaging content oftentimes comes from your Google My Business profile. Having that profile optimized is key to cashing in on some of these advanced features.
SEO is typically performed for a given amount of time on a retainer or monthly fee. You’ll have a set cost that can sometimes be adjusted up and down as needed. You need to optimize your site regularly and make major adjustments at times when Google or another engine changes its algorithms. So long as you engage an agency to do the optimization or other services like content creation, you’ll continue to have a fee.
PPC involves purchasing media. That budget can be small or large depending on your goals. An agency will normally have a set of fees or charge you a percentage based on your actual spending. PPC costs go up and down as the market changes and keywords become more or less competitive. PPC profit margins tend to be lower than SEO long-term. This is because you are getting immediate results and paying to appear at the top of SERPs.
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The lifespan of SEO work when done properly can go on for several years, perhaps even more. When you create content to rank your site in search and drive traffic, you no longer need to spend money for your audience to see it. A click on organic results has zero cost. But before you think SEO is set it and forget it, think again. As mentioned before, there is optimization to continue to rank your content, along with creating new content on a regular basis.
The lifespan of a PPC campaign lasts only as long as you continue to buy media. While SEO can take months or years to see results, with PPC campaigns you can see results in as little as a few hours. Once you stop spending, the campaign ends and you’ll need to reboot the campaign again to see results.
PPC allows laser-focused targeting of your audience. When a PPC campaign is set up you’ll choose who you want to target with your ads. Are you interested in only a certain geographic area? People with particular interests? Specific age groups? PPC can do that.
SEO does not allow for audience targeting. To get around this, a good agency can build an SEO plan that attracts people interested in certain subjects. What SEO cannot do is focus on an audience through targeting.
For more details on our products and services, please feel free to visit us at: Link Building Services, Google Adwords, Google Local Business, Web Analytics Service & Article Submission Services.
Please feel free to visit us at: https://webigg.com/
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]]>The post What is SEO? first appeared on Webigg Technology.
]]>Search Engine Optimization (SEO) focuses on optimizing your website to get traffic from organic search results, the end goal being higher rankings on the Search Engine Results Pages (SERPS). SEO deals only with non-paid results and can be broken down into a few categories:
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Paid Search (PPC) is the process of buying ads to improve the visibility of your website on search engines. The end goal is that your ads appear at the top of the SERP for the keywords you target. Typically, you’ll be charged each time someone clicks on an ad (cost-per-click).
Businesses bid on certain keywords they want their ads to show up for. The search engine performs an auction amongst those businesses that have bid on the keyword as it is searched for. The highest paying bidders show up first.
While it’s quite simple to fire up a paid search campaign, be warned: jumping in without proper planning and forethought can eat up your ad spend in a hurry. In almost all cases, it’s worth the investment to have an agency or expert set up and manage your campaigns.
For more details on our products and services, please feel free to visit us at: Internet Marketing Services, Content Marketing Services, Reputation Management, Search Engine Optimization & Social Media Optimization.
Please feel free to visit us at: https://webigg.com/
The post What is SEO? first appeared on Webigg Technology.
]]>The post What is SEO? first appeared on Webigg Technology.
]]>Search Engine Optimization (SEO) focuses on optimizing your website to get traffic from organic search results, the end goal being higher rankings on the Search Engine Results Pages (SERPS). SEO deals only with non-paid results and can be broken down into a few categories:
For more details on our products and services, please feel free to visit us at: Internet Marketing Services, Content Marketing Services, Reputation Management, Search Engine Optimization & Social Media Optimization.
Please feel free to visit us at: https://webigg.com/
Paid Search (PPC) is the process of buying ads to improve the visibility of your website on search engines. The end goal is that your ads appear at the top of the SERP for the keywords you target. Typically, you’ll be charged each time someone clicks on an ad (cost-per-click).
Businesses bid on certain keywords they want their ads to show up for. The search engine performs an auction amongst those businesses that have bid on the keyword as it is searched for. The highest paying bidders show up first.
While it’s quite simple to fire up a paid search campaign, be warned: jumping in without proper planning and forethought can eat up your ad spend in a hurry. In almost all cases, it’s worth the investment to have an agency or expert set up and manage your campaigns.
For more details on our products and services, please feel free to visit us at: Internet Marketing Services, Content Marketing Services, Reputation Management, Search Engine Optimization & Social Media Optimization.
Please feel free to visit us at: https://webigg.com/
The post What is SEO? first appeared on Webigg Technology.
]]>The post Create a sales journey from each of your videos first appeared on Webigg Technology.
]]>Make sure to use URL parameters to segment traffic from Youtube and Vimeo. This way you can clearly see the source of each lead and personalize your follow-ups. Using CRM solutions will make segmenting your traffic easier.
Using the strategy above, we were able to create a powerful traffic generation strategy in which video was the second most effective channel for us!
Snowball effect
Videos with a lot of views tend to rank higher than others. Therefore, part of your optimization strategy should be focused on getting more views of your videos. Promote your videos just like you would your blog content. Share them on social networks, include a link to them in your email newsletter, create a blog post around them, or even create a page on your website devoted to all of your videos.
The more views you receive, the better your video will rank in search results within the video networks. As you receive more views, you will receive more shares, embeds, and links back to your video from other websites. Thus, the video’s ranking in main search engines will increase as well.
So as soon as your videos start generating clicks from Google, they will start ranking better on Youtube as well, so you will have more and more visibility for your video content.
This strategy will work even better if you collaborate with Youtube influencers to publish your videos to their channels in the form of interviews or podcasts. This way Youtube will learn to associate your name and content with popular Youtube creators, so your videos will show up in more recommended videos. Hari Ravi is a great example of implementing this strategy well.
Inexpensive Ways to Make Videos
Excited about the possibilities of creating videos, but not sure how to get started? Here are some quick ideas of ways to create a video without having to spend a lot on professional recording hardware or software.
Ready to take your content marketing to the next level? Then video marketing combined with organic search optimization is the answer.
For more details on our products and services, please feel free to visit us at: Website Content Writing Services, Infographics Creation, Website Designing Services, Website Redesigning Services & Logo design.
Please feel free to visit us at: https://webigg.com/
The post Create a sales journey from each of your videos first appeared on Webigg Technology.
]]>The post Digital Marketing Strategies, Trends & Tactics for 2024 first appeared on Webigg Technology.
]]>As of January of 2024, nearly all existing instances of Universal Analytics have stopped recording new data, forcing organizations to either upgraded to Google Analytics 4 or move to another analytics solution. The deprecation of Universal Analytics left organizations scrambling to migrate existing goal conversions and reports, many of whom may have lost valuable analytics insights in the process. Now that Google Analytics 4 is the new industry standard, it’s important to evaluate the events, conversions, and reports you created during the transition and ensure you are tracking the right metrics for your school.
At the end of 2023, Google announced a pilot program, disabling 3rd party cookies on its popular Chrome browser for a small percentage of users, with the intention to roll it out to all users at some point in the second half of 2024. In recent years, Apple has made similar changes to protect the privacy of their users, making it increasingly difficult for higher ed marketers to collect data and market to prospective students.
It’s time to start preparing for a future where targeting ads down to the individual level is increasingly difficult, or even impossible.
Generative AI dominated the conversation in 2023, and there’s little reason to believe that won’t continue to be the case throughout 2024. As adoption of AI tools like ChatGPT and Google Bard continues to increase, higher education marketing teams need to consider what role generative AI should play in their digital marketing strategy. For example:
Answers to all of these questions, and more, need to be clearly defined and documented to ensure your team, and your institution, are all on the same page.
Campus facilities are a major enrollment decision driver for many prospects, with 64% of prospective students indicating that campus facilities have at least some influence on their decision to enroll. But not every prospective student is able to visit campus, with 11% of students relying exclusively on virtual tours. Schools have an increased opportunity to build brand awareness and reach prospects that can’t visit campus through video — as well as to supplement the in-person experience for those who can visit. Topics can include:
Nearly every social media platform now offers the capability to include short-from video content — and short form video offers better engagement. Over 50 percent of people who watch short-form videos (i.e., videos that are less than 90 seconds) watch the video in its entirety.
In 2024, consider taking advantage of short-form platforms for awareness and retargeting campaigns to reach the feeds of prospective students. These short videos can also be linked out to long-from videos including more detailed information.
Responsive ads are ad units that automatically scale the assets of your campaign to fit the varying constraints of multiple devices and platforms. When creating responsive ads, you can upload different ad formats, headlines, copy, or visuals and Google Display Network will automatically deliver a variation to fit the needs of the platform or device of the user.
According to Google’s data, on average, advertisers see 10% more conversions at a similar CPA when using multiple headlines, descriptions, and images with responsive display ads.
From our experience running college enrollment marketing campaigns, moving from static to responsive ad units, we’ve noticed an increase in impression volume and higher click through rates. When considering your 2024 approach to display advertising, acknowledging the performance potential of responsive ad units could prove beneficial in driving relevant leads and increasing conversion rates.
For more details on our products and services, please feel free to visit us at: Article Writing Services, Content Writing Services, Blog Writing Services, Press Release Submission Services & Press Release Writing.
Please feel free to visit us at: https://webigg.com/
The post Digital Marketing Strategies, Trends & Tactics for 2024 first appeared on Webigg Technology.
]]>The post Digital Marketing Strategies, Trends & Tactics for 2024 first appeared on Webigg Technology.
]]>As of January of 2024, nearly all existing instances of Universal Analytics have stopped recording new data, forcing organizations to either upgraded to Google Analytics 4 or move to another analytics solution. The deprecation of Universal Analytics left organizations scrambling to migrate existing goal conversions and reports, many of whom may have lost valuable analytics insights in the process. Now that Google Analytics 4 is the new industry standard, it’s important to evaluate the events, conversions, and reports you created during the transition and ensure you are tracking the right metrics for your school.
At the end of 2023, Google announced a pilot program, disabling 3rd party cookies on its popular Chrome browser for a small percentage of users, with the intention to roll it out to all users at some point in the second half of 2024. In recent years, Apple has made similar changes to protect the privacy of their users, making it increasingly difficult for higher ed marketers to collect data and market to prospective students.
It’s time to start preparing for a future where targeting ads down to the individual level is increasingly difficult, or even impossible.
Generative AI dominated the conversation in 2023, and there’s little reason to believe that won’t continue to be the case throughout 2024. As adoption of AI tools like ChatGPT and Google Bard continues to increase, higher education marketing teams need to consider what role generative AI should play in their digital marketing strategy. For example:
Answers to all of these questions, and more, need to be clearly defined and documented to ensure your team, and your institution, are all on the same page.
Campus facilities are a major enrollment decision driver for many prospects, with 64% of prospective students indicating that campus facilities have at least some influence on their decision to enroll. But not every prospective student is able to visit campus, with 11% of students relying exclusively on virtual tours. Schools have an increased opportunity to build brand awareness and reach prospects that can’t visit campus through video — as well as to supplement the in-person experience for those who can visit. Topics can include:
Nearly every social media platform now offers the capability to include short-from video content — and short form video offers better engagement. Over 50 percent of people who watch short-form videos (i.e., videos that are less than 90 seconds) watch the video in its entirety.
In 2024, consider taking advantage of short-form platforms for awareness and retargeting campaigns to reach the feeds of prospective students. These short videos can also be linked out to long-from videos including more detailed information.
Responsive ads are ad units that automatically scale the assets of your campaign to fit the varying constraints of multiple devices and platforms. When creating responsive ads, you can upload different ad formats, headlines, copy, or visuals and Google Display Network will automatically deliver a variation to fit the needs of the platform or device of the user.
According to Google’s data, on average, advertisers see 10% more conversions at a similar CPA when using multiple headlines, descriptions, and images with responsive display ads.
From our experience running college enrollment marketing campaigns, moving from static to responsive ad units, we’ve noticed an increase in impression volume and higher click through rates. When considering your 2024 approach to display advertising, acknowledging the performance potential of responsive ad units could prove beneficial in driving relevant leads and increasing conversion rates.
For more details on our products and services, please feel free to visit us at: Article Writing Services, Content Writing Services, Blog Writing Services, Press Release Submission Services & Press Release Writing.
Please feel free to visit us at: https://webigg.com/
The post Digital Marketing Strategies, Trends & Tactics for 2024 first appeared on Webigg Technology.
]]>The post Why Follow Digital Marketing Blogs? first appeared on Webigg Technology.
]]>Well, you know how trends and algorithms change faster than you can say “SEO”? Digital marketing blogs act as guides as they spill the tea on what’s hot and what’s not, so you’re always in the loop by checking them out.
Still not convinced? Here are some more reasons why they’re so awesome:
Criteria for Selecting Top Digital Marketing Blogs
When it comes to picking the best in digital marketing blogs, it’s like choosing the perfect cup of coffee!
But there are a few key factors that make this experience outstanding so let’s spill the beans on the criteria for selecting top-notch digital marketing blogs.
Choose wisely, and you’ll be sipping on the finest insights the digital marketing world has to offer!
For more details on our products and services, please feel free to visit us at: Link Building Services, Google Adwords, Google Local Business, Web Analytics Service & Article Submission Services.
Please feel free to visit us at: https://webigg.com/
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]]>The post Capture Leads With Video SEO first appeared on Webigg Technology.
]]>Video marketing is almost equally challenging. Gone are the days when you had to invest in professional equipment and hire an editor to be able to create a video. These days anyone can create great videos at home and edit them using affordable software. The competition is insane.
Videos are very search-friendly if you optimize them the right way. In this post, we’re going to look at the ways you can optimize your videos on the top networks, YouTube and Vimeo, for increased search rankings and views.
When it comes to organic search, there are two distinct opportunities we are targeting here:
Here is how to best optimize your videos on YouTube and Vimeo for better search rankings and increased views.
The title is one of the primary elements of optimizing your video for search as it is equivalent to the SEO title for the video page on YouTube and Vimeo. Therefore, the standard rules apply.
Keep it under 65 – 70 characters, including the main keywords you want it to rank for, and make it appealing for visitors to encourage more views. Think of your video title just like the headline for your blog posts – eye-catching and SEO-friendly! Keyword stuffing is not advised. Using ChatGPT to brainstorm better video titles is a great idea.
If you are using videos as a way to boost your personal reputation or the reputation of your business, be sure to include your brand name.
The description of your video is important for a couple of reasons. For starters, the first 160 characters count as the meta description for your video page on YouTube and Vimeo. While meta descriptions don’t necessarily help with rankings, they do come up in search results in both the major search engines and the networks’ own search results.
The descriptions also come up as a snippet when you share the video on Facebook and other social networks. This makes the description highly valuable for encouraging views.
As an added bonus, you can include links to your website in the video description. You just need to try to include your links earlier on in your description as most of the description gets cut off at a certain length on both YouTube and Vimeo, and visitors will need to click on the See More / Read More to see them if they are past that point.
Is it important to say your primary keywords, name, and business name in a video? It just might be. YouTube automatically transcribes your videos. This means they can make search results for videos more accurate by indexing the video content itself.
On a side note, if you’re curious about any verbal ticks you might have while speaking during a video (like using a lot of um’s), they will be more noticeable in the interactive transcript.
Take advantage of the ability to choose a thumbnail for both YouTube and Vimeo videos. A good thumbnail could encourage a view the same way a bad one could discourage a view, especially when your video is jumbled in with others in search results.
If you want to increase your video views, allow your videos to be embedded. Better yet, add a Creative Commons license to them in the Advanced Settings on both YouTube and Vimeo. This will encourage more people to share them, and potentially increase the links to them as well. It is a good idea to use Youtube gallery plugins on your site to showcase your video content on your site.
For more details on our products and services, please feel free to visit us at: Internet Marketing Services, Content Marketing Services, Reputation Management, Search Engine Optimization & Social Media Optimization.
Please feel free to visit us at: https://webigg.com/
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]]>The post Why is site content important? first appeared on Webigg Technology.
]]>But upon arriving on the page, you find the content stuffed with every keyword variation imaginable. In a misguided attempt to get more clicks, the author has sacrificed considerations like readability and grammar, right alongside their dignity.
Upon encountering such internet atrocities, most users can’t close the page out fast enough. This is just one of the many reasons that keyword stuffing does not work.
Not only are major search engines like Google well aware that some marketers do attempt such antics, but they’ve also taken steps to prevent their success. Keyword stuffing will not only hurt your results ranking, but it’s also a great way to lose a potential customer’s trust once and for all.
While the proper use of SEO keywords and phrases is a vital part of digital marketing, it’s never going to negate the need for quality, user-friendly content. If you are lucky enough to get a user to click on your page, make sure they don’t regret it.
Why is content important in SEO?
While figuring out how to increase your rankings in the SERPs can feel daunting, Google will be the first to emphasize the importance of content in SEO.
The world’s favourite search engine points to 5 key components for search engine optimization success:
While the use of specific keywords is mentioned in the “relevance” section, it’s important to look at this tactic in context.
For instance, as Google attempts to establish the “meaning” of a query, it also uses a sophisticated synonym system.
This system is designed to find the most relevant match to a user’s question, even if the keywords don’t match exactly.
The “quality” component is all about finding the most trustworthy and authoritative matches, while “usability” looks for pages that offer the best user experience.
“Context” considers everything from a user’s search history to location.
The bottom line is that SEO algorithms are designed to present the best available content matches for a user’s search.
In turn, making sure your content fits the bill is a vital part of SEO.
How do content and SEO work together?
Now that you understand the importance of content in SEO, it’s time to zero in on how content and SEO work together to help your business grow.
A well-rounded content marketing strategy addresses customers at every stage of the marketing funnel, often in different ways. This is one of the reasons that many brands choose to utilize many different types of content.
For example, a single company’s campaign might include content like:
These are just a few of the many commonly used types of digital content, but you get the picture. A well-rounded approach to SEO can not only ensure that your brand tops more SERPs, but it can also help direct specific users to where you want them to go.
If a customer is in the awareness stage, then the right keyword combo might present them with your SEM link or paid ad. Having your blog post pop in response to a lead’s question is a great way to boost trust and authority in the consideration stage.
If a potential customer is hovering on the edge of conversion, SEO can also help ensure that they quickly and easily find the answers to any questions they may have.
In essence, SEO helps ensure your target audience can find you – great content is what will make them glad they did.
For more details on our products and services, please feel free to visit us at: Web design, Website design, Hire Dedicated Resources & Offshoring Services, CRM Solutions.
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]]>The post Original content for SEO first appeared on Webigg Technology.
]]>In order to understand why original content is important for SEO, we’ll only need to take a look at Google’s mission. The first line of their mission reads ‘Our company mission is to organize the world’s information and make it universally accessible and useful.’ In a nutshell, Google wants to offer its users the information that they’re looking for, information that’s valuable to them. If you want to dive deeper into how this works, make sure to read our article on what Google does.
So, if you want Google to rank your content, you need to write something that is accessible and useful for your audience. That means that your information should be easy to access and should add something to all the other information on the internet (about a certain topic). This means that you should write something original that is not yet offered in other blogs, articles or websites.
It’s important to mention that original content doesn’t necessarily have to be new content. Of course, if the story you’re telling is totally new, it will automatically be original. However, giving your (professional) opinion on a certain topic also counts as original content. Your angle to a story could be the thing that makes your content unique and original. Original content could even be an overview of (older) information. Maybe you are able to structure the existing information nicely if that hasn’t been done before.
The main thing to keep in mind is that you want to put valuable information out there. Whether it adds a new take on information that’s already out there or tells a new story. If your content is unique and shows your expertise on a subject, you’re on the right track. You need to make sure that you’re not ‘just writing’ content, but that you’re actually publishing resources for your audience.
When creating original content, there’s an important factor to keep in mind: your audience. What do you want to tell them? What will be the main message of your article? And what is the purpose? What do you want your audience to do after they’ve read your article? Do you want them to engage, buy your stuff, to read more posts? Thinking about these questions and doing audience research will help give you direction and write original content that you’re audience will want to read.
Another factor to consider is the search intent that someone has when they land on your page or post. You may want them to buy your stuff (or register for a newsletter) right away, but this needs to fit with what they want. If someone is looking for information on a topic and they land on a page where you’re focused on pushing your product, you might lose them. Or when they’re ready to make their purchase and land on a page that doesn’t show any products, you might lose a sale. Think about search intent and you’ll be able to tailor your content to someone’s intent.
Although an original angle is a key element in writing awesome and SEO-friendly content, every SEO strategy should start with proper keyword research. If you want to rank and attract more traffic to your site, you should focus your SEO efforts on search terms that people are searching for. You might have an idea of what the needs of your audience are, but what words do they use when they search online? What questions do they have? There are a few keyword research tools you can use to get more insight into this.
If you execute your keyword research properly, you will end up with a long list of search terms that you want to be found for. This list can function as a guide for your content creation. By writing content on these keywords, you improve your chances of being shown when someone searches for them. Do keep in mind that a keyword is not always a topic, though. You should make sure to come up with an original idea for your blog post in which the desired focus keyword has a prominent place.
When you have an idea of the keywords that attract people to your website, it’s time to write something original around that specific keyword. It can be tempting, though, to write something that’s similar to what’s already been written by others. It might even happen without you realizing it.
Let’s say you’ve done your keyword research and want to rank for a specific keyword like ‘healthy breakfast’ or ‘where to get organic seeds’. You’ll probably have lots to tell about the topics surrounding your keywords. But before you put your digital pen to paper, it’s good to do some quick research into what content is already out there. You don’t want to run the risk of repeating the same story that’s already been told more than ten times.
What we do at Yoast before we create new content, is go to valentin.app and fill in the keyword that we’re focusing on at that moment. This website enables you to take a look at localized search results for that keyword. This gives you an idea of the content that’s already out there. Of course, you don’t have to read anything, but it can help you determine your own angle on the subject and whether your article idea seems like a good addition on this result page.
The risk with checking out the competition is that it gives you ideas of what to write about this topic. This isn’t all bad, but you do need to keep in mind that your content needs to be original. Why should Google show your page if there’s already something similar there? Getting inspired by what others are writing is totally fine, but make sure to write from your expertise and your own unique angle. You don’t want to be one of many and you definitely shouldn’t focus on just getting those clicks. A clickbait headline can be tempting, but stay true to the story that your content is telling and the information that people will find on that page.
For more details on our products and services, please feel free to visit us at: Website Content Writing Services, Infographics Creation, Website Designing Services, Website Redesigning Services & Logo design.
Please feel free to visit us at: https://webigg.com/
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