One of the first benefits of cold calling is it helps you identify your targets. 

Before making a call and engaging with your prospect, remember that you need to initially know what your goals are. It is ideal to prepare a set of customized questions that were based on the basic information about them.

The main goal here is to communicate with an actual human and get the information you need about their organization such as the right people to talk to about certain business concerns and a deeper understanding of their business.

 2. Gain Insight

Why are your response rates low?

By using campaign messaging calls, you can often figure out why you’re not getting the response you intended. 

If a cold email campaign isn’t returning replies, your best option may be to call a sample of the recipients (at least 40) and ask why they didn’t respond. Their explanations can give you a great deal of insight. 

Maybe you’re reaching the wrong people or perhaps your messaging was confusing or irrelevant. Either way, you can pinpoint the problem and take steps to move past it.

 3. Go Hassle Free and Economical

All you need to do a cold call are: you, a pencil, a notepad, and phone number of some of your potential clients. It’s that simple.

It is one of those methods of marketing that requires the least of all equipment. 

Although you may be spending on making calls, this method is pretty cheap in comparison to other methods of marketing.

All you need to have is sheer confidence and practical knowledge about your product or service.

 4. Lead Generation

This is where it all begins. Generate leads to ultimately get a successful sale. 

You know the product / service you are selling better than anyone. You know your ideal target customers.

It’s all about exploring. Take your time to uncover quality prospects you want to target. You should be easily able to generate leads for yourself or have someone on your staff do it for you.

 5. You Learn a Lot About Your Marketplace

Cold calling forces you to be on top of your game and helps you to become more proficient in things like:
• Identifying your best target prospects
• Getting through to these people
• Leading with the most important benefit
• Overcoming objections
• Converting interest to engagement

For more details on our products and services, please feel free to visit us at: Search engine marketing India,  Internet Marketing Company India,  Internet Marketing Company New Delhi,   Internet Marketing New Delhi   &  Online Marketing New Delhi.

The post Reasons for Cold Calling in 2022 first appeared on Webigg Technology.

Here are some suggestions to help you get started:

1. SET UP THE CRM TO MATCH YOUR SALES PROCESS

Depending on which CRM you purchased, be sure to look for these configurations:

Deal Stages. Most systems have deal stages labeled as follow up email sent, call or demo scheduled, proposal drafted, and deal won or lost. Set these up to match your current sales process.

Custom Fields. Besides the default fields like email, company website, and country, be sure to configure custom fields specific to your industry, and company’s sales and marketing teams.

Lead Ownership. Be sure to assign one or two salespeople to each account and lead that is in the CRM.

Territory Carving. If available and needed, configure the CRM to store lead information based on geographical territories.

2. MOVE DATA INTO THE CRM

CRMs centralize your business’ data. However, you first need to move your data into the CRM. Here are some ways to help make the data transfer process more efficient:

Weed out old or test contact data first.

Come up with a contingency plan should data accidentally get lost while being transferred.

Move the data in sections instead of all at once.

3. SALES PROCESS BUILD OUT

Once you have your contact data transferred into the CRM, you are now able to build out the data. Here are some things to consider in building out the data in your CRM:

Build lead routing automation to the right salespeople.

Build notification for reps concerning next steps to be taken.

Build, organize, and prioritize custom lead views.

Build custom reports on sales team performance and quotas.

4. MONITOR SYSTEMS AND DATA

Regularly evaluate the effectiveness of your CRM’s processes. It is recommended that this type of CRM audit takes place at least once a year. Carefully evaluate the metrics your CRM system is measuring and determine whether they are improving or not and whether they are still worth measuring.

Many types of businesses can benefit from using a customer relationship management system. B2B companies and purchase B2C companies that have long sales cycles and have a priority to track leads are especially suited for using a CRM. However, a CRM may not be a good fit for every business. If you think a customer relationship management system may not be a right fit for your business, consider the issues and challenges a CRM can solve for your business. If the issues aren’t important and worth the investment, it may be better to forgo using a CRM.

For more details on our products and services, please feel free to visit us at:  Search engine marketing India,   Internet Marketing Company India,   Internet Marketing Company New Delhi,  Internet Marketing New Delhi   &  Online Marketing New Delhi.

The post How to Implement a CRM Into the Sales Process first appeared on Webigg Technology.

CRM software helps you to focus on your company’s relationship with all parties. A CRM tool lets you store customer and prospect contact information including identifying sales opportunities, recording service issues, and managing marketing campaigns.  All of that will be in one central system and make information about customer interaction easy to access to anyone at your company. With that visibility, it will be easier to increase sales. 

What Does CRM Software Do?

Customer Relationship Management is a solution to help you find new customers and keep up with them. CRM system works by collecting several customer websites such as email, telephone numbers, and social media data across multiple sources and channels. It may also pull in all the information automatically such as recent news about the company’s product and customers’ personal preferences on communications.

CRM will organize all customers’ information to give you a complete record of each individual so you can understand your relationship with customers very well over time. A CRM system can also connect to other business systems to help you develop customer relationships. CRM solutions today are more open and can integrate with all your business systems, such as document signing, accounting, billing, surveys, and many more. So, the information flows will be much easier to manage and integrated into each aspect.

The Importance of CRM Software

As we know, the goal of each business in any sector is to maximize their growth by sales. CRM software provides sales and marketing teams with a set of tools to manage the entire sales and marketing funnel. a CRM software serves as a lead qualification to opportunity management, forecasting, and deal closure. It enables customer service teams to manage customer requests and automate service operations by following the processes for custom. 

On the other hand, CRM software provides all the data that companies need about their customers. In this case, the users, which is the company, have full access to the database all the time. The software takes all the responsibility for the seamless operation and provides all the necessary system updates and support. What’s important is that Customer Relationship Management software is highly scalable, which means that the company can easily expand its functionality when business requirements grow.

For more details on our products and services, please feel free to visit us at:  Social Media Marketing India ,   Internet Marketing India,   Search engine marketing India,   Internet Marketing Company India   &  Internet Marketing Company New Delhi.

The post What is CRM? first appeared on Webigg Technology.

10. Keep the conversation personable

Even though you have an objective, the calls you make should be friendly and engaging. Remember, your prospect could be visiting with family, working or eating lunch. Show them the value in taking the time to speak with you by asking about key points of interest that you included in your script. The goal is to keep the conversation casual and inviting.

Example: “I see you attended UNC. My best friend went there, too. What did you study?”

Related: 11 Ways to Deliver Great Customer Service

11. Talk about them

When you get your prospect on the phone, lead the conversation by asking questions and showing genuine interest in their answers. Letting the prospect talk while you listen can be an effective and highly persuasive strategy to get them to feel comfortable with you, which can ultimately result in a cold to warm lead conversion, and even an eventual sale.

Example: “Can you talk about your current marketing strategies? How well do you feel these strategies are working for your business?”

12. Focus on your goal

While it’s important to develop a rapport, don’t forget your goal and gently redirect the conversation if it gets too far off track. Moreover, have a well-defined goal for that first contact. It might be just to introduce yourself, get more contact information from them, set up a formal meeting or make a sale.

13. Use trigger-events to elicit interest

When a big change happens to your prospect’s business, such as a new product launch or a recent high-level executive hire, use the opportunity to get in contact and show your prospect how your product or service can help them during their transition.

Example: “Hi, Debbie. I’m calling on behalf of Wider Scope, Inc, a branding company that also works with outbound lead generation. I just wanted to offer my congratulations on securing your new partnership with Canon Leads, LLC. I love what you guys are doing at Outbound Sales, Inc!”

14. Ask open-ended questions

When speaking to your prospects, ask questions that will require more than a one-word answer. You want to get your prospects talking, expressing their needs and gaining their interest. One method of applying this strategy is to start questions off with “who,” “what,” “where,” “when,” “how” and “why.”

Example: Instead of asking “Would you like to hear my formula?” (which can result in a one-word answer), ask: “How do you feel about learning about my formula?”

15. Avoid pitching too early

Even though your cold calling goal may be to get to your sales pitch, if you push it too early, you risk them ending the call before you have the chance to introduce your full pitch. Build a rapport with your prospect and identify a specific problem or need that you can solve with your product or service. Once you have reached that point, then you can present your sales pitch.

Example: “Hi, Gail, this is Laura from Cyber Security Solutions. How are you doing today? Great! I just wanted to reach out because I noticed that you are in the market for cybersecurity software for your online banking platform. As a banker, I know how your customers feel about their finances being protected, and I’d like to help you continue that security for your clientele. How would you feel about learning more of what Cyber Security Solutions can do for your institution?”

16. Be specific

Just like a pitch that comes too early can scare off a potential lead, being too vague in your message can also risk a lead. Be clear and concise in speaking with your prospect and be specific about how your product or service can be of value to them.

Example: Instead of “I’d like to ask you a few questions,” consider being more specific with “I’d like to ask you a few questions to see if you would be a good fit for our monthly subscription service to our platform.”

17. Ask for referrals

When you make a sale or get a signup or an opt-in from a cold call, ask your lead for a referral. Your request can lead to more prospects who may be interested in your product or service.

Example: “You should expect your first issue of Software Monthly by next week. We also offer $10 off your monthly subscription for each friend you refer. Can you think of anyone who would also benefit from using our resources?”

18. Leave a message

If you call and you get voicemail, make sure to leave a message. Here’s what to remember:

•             Keep it short—no longer than 20 seconds.

•             Use your prospect’s name.

•             Introduce yourself.

•             Be friendly and enthusiastic.

•             Add some detail of urgency.

•             Do not try to sell. Instead, try to entice them to learn more.

•             Be sure to follow up in a few days if you have not heard back.

19. Identify and then implement ways to improve

Consider taking notes on what parts of your conversations with prospects elicit the most engagement and interest. These pieces of conversation can help you improve your pitch and develop persuasive rebuttals for your next call.

20. Learn from rejection

Part of identifying how to improve is accepting rejection—sometimes a lot of it. A combination of practice, preparation and strategy revision will help reduce the amount of rejection you encounter, improve your confidence and improve your overall sales.

For more details on our products and services, please feel free to visit us at: Search engine marketing India,   Internet Marketing Company India,   Internet Marketing Company New Delhi,    Internet Marketing New Delhi   &  Online Marketing New Delhi.

The post What is cold calling? Basic Tips… – Part 2 first appeared on Webigg Technology.

For more details on our products and services, please feel free to visit us at: Internet Marketing India,   Search engine marketing India,   Internet Marketing Company India,  Internet Marketing Company New Delhi  &  Internet Marketing New Delhi.

The post Rise in offshoring a boon for IT first appeared on Webigg Technology.

Labor is the single largest cost center for most businesses. Moving labor costs to more affordable markets helps the bottom line — we all know that. But the savings created for the customer is what is often overlooked.

As companies streamline and reduce the costs of overhead, they don’t just increase margin, they create liquidity that can be used to create value for customers. Those savings can give you greater flexibility on price for the end-user. With more budget breathing room, companies can experiment with new offerings to take products and services to the next level. 

Moving a part of your company offshore can also reduce your physical footprint in expensive, competitive real estate markets. Companies that go 100% remote eliminate commercial rents altogether. All that costly overhead can be converted into customer value.

Quality

Historically, the composition of a local talent pool would govern the competitiveness of a local industry. In recent years, remote work has closed the geographic gap. 

The result is a more level playing field for companies across the globe. A startup working in a smaller city can leverage a top-quality IT infrastructure management team remotely without paying for relocation. Startups can get apps developed by offshore dev teams, often at a fraction of the cost you’d pay in the Bay. That helps keep margins low so you can compete with the big players.

Business continuity

When a mission-critical employee leaves unexpectedly, hiring a new person behind them can take weeks or even months. Having access to a larger talent pool can streamline and expedite the search and support business continuity. 

Maintaining a network of offshore talent vastly improves prospects for quickly backfilling key roles. An experienced remote staffing firm can help locate a replacement and quickly complete the necessary on-boarding without tying up resources from your team. That way, your operations continue uninterrupted.

Round-the-clock service

Trying to maintain 24/7 operations with exclusively domestic teams is a significant challenge from both cost and logistics perspectives. Thankfully, offshoring can offer relief by distributing your workforce across numerous timezones to provide expanded coverage without sacrificing quality service for your customer.

For a company that services a global business audience, providing around-the-clock customer care is a key selling point. When essential software or infrastructure fails, no business owner wants to shut down operations and wait until stateside IT or Customer Service wakes up. 

Concentrate on core business

Much of the work that tech professionals do is highly repetitive. Taking a percentage of that work and sending it to offshore teams can free up time for in-house employees to focus on growth. 

Rather than fearing for their jobs, offshoring allows those valued employees to spend more time working on projects that matter to them, which can reduce burnout and improve overall productivity. This also allows space for innovation, bringing even more benefits to both the company and the customer.

For more details on our products and services, please feel free to visit us at: Social Media Marketing India,  Internet Marketing India,   Search engine marketing India,  Internet Marketing Company India   &  Internet Marketing Company New Delhi.

The post What are the real benefits of offshoring a part of your operations? first appeared on Webigg Technology.

At its most basic, offshoring is simply expanding your business with a new team, with new (or complementary) skills. Aside from being geographically distant (which isn’t a major issue in 2021) it’s no different from hiring locally.

So if it’s the same process, then why are companies using offshoring? What are the real business benefits of offshoring?

1. Higher profit margin

A lot of companies and articles talk about lower costs when offshoring. We want to be a bit more helpful and specific.

Say you establish a 5-person development team in Bangalore, along with your 5-person team at home in London. Now let’s look at two comparisons: first, a pure salary comparison between India and the UK, and then the total cost of doing business offshore versus in-house.

Salaries only: If you hire the same team in Bangalore (same ranks, experience, and quality) then the salary difference will be substantial. Comfortably 3-4 times cheaper.

Total cost: For our average partner, the total cost of doing business here (including premises, administrative staff, legal work, payroll, developer salaries, insurance – the works) typically comes in at 50% the cost of your at-home developers’ salaries.

There’s no industry where skilled Indian workers cost more than in Western Europe or the USA. The differences in cost of living are just too substantial.

Why are these salaries so different?

Hiring Indian workers is always more cost-effective than hiring their British or American equivalents. But that’s been the case for decades; longer than decades.

But why cash in on Indian labour?

The quality of Indian workers has improved. Specifically in IT, engineers across India are getting the same education, training, and practical experience as Westerners. They’re incredibly capable, and that’s attractive to businesses.

Lower cost of living = lower salaries. Therefore, salaries will remain smaller in India,  regardless of the quality of service.

In isolation, quality Indian engineers cost more than they used to. However, in Europe, the UK, and the US, engineers are very hard to find and extremely expensive because of the acute talent shortage. This makes it all the more important to look elsewhere. 

2. Access to niche talent

We’ve looked at how expensive engineers are to hire in Western countries and cities. There’s no hiding from it: you could be facing $100+ an hour for a capable senior developer. And why are they so expensive? Because their skills are incredibly in demand.

In the USA alone, 250,000 software engineering jobs are currently unfilled, and increasing. There simply aren’t enough new developers to fill the gaps.

Colleges are pushing IT and engineering hard, but there’s an inevitable delay before those graduates trickle into the industry. To make things harder, the number and variety of tech companies are also increasing. Good candidates can pick and choose their employers. Hence the holy grail of incentives: crazy wages.

For more details on our products and services, please feel free to visit us at:  Search engine marketing India,   Internet Marketing Company India,   Internet Marketing Company New Delhi,   Internet Marketing New Delhi  &  Online Marketing New Delhi.

The post What is offshoring? first appeared on Webigg Technology.

In order to get your content seen, you should initially market it to the applicable target group. You will need a base following in order to spread organically, and you must first focus on building that group. You can do this by paying for ads on related websites, or you can use SEO techniques in order to utilize Google search results.

You can also use more modern approaches to advertising. Instead of waiting for a following to share your stories, you can do it yourself on sites like Reddit or Facebook. If you can create a discussion around a topic on your site, then you will have curious readers exposed to the rest of your site as well.

By understanding what makes a webpage advance, it is now time to unite your king and queen with their new prince. Make sure to keep each aspect of your website up to its fullest potential in order to see results. With strong marketing techniques and a fulfilling design, you will be able to ensure the success of your original content.

How to gauge your site’s success

By following Google analytics, you can map the current traffic stats of your site. If there are ever long periods of dipped traffic, then you may want to increase your marketing efforts. It is ideal if your traffic grows steadily over time. You can also gauge how long the average visitor spends on your site. If most visitors explore your site and read numerous articles, you will have a greater chance of building a strong base.

Finally, you can gauge the content of your site by tracking the comments and resharing rate. If there is a comment section on your site, then check to ensure that the feedback is positive. If there is a discussion forum, then check to ensure that the discussion is civil, productive, and inviting. As for the re-sharing rate, you should see how many visitors are coming through second-party sites like Facebook. If your visitors are sharing your site with their friends, then you can enjoy the thrill of free marketing!

For more details on our products and services, please feel free to visit us at:  Search engine marketing India,   Internet Marketing Company India,   Internet Marketing Company New Delhi,   Internet Marketing New Delhi  &  Online Marketing New Delhi.

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Generally considered one of the most effective ways to reach your target customers, email marketing is still widely used as a marketing tool due to its direct approach and most importantly, its low cost.

Aim to send personalized emails with an opt-in method that utilizes an attractive call to action strategy. This not only helps you gain subscribers who enjoy receiving emails from you but also boosts your chances of conversions.

Blogs

Writing blogs regularly helps keep your website fresh while building visibility on Google keyword searches.

An 11-blog per month target can help increase your lead volume by up to 4X, while increasing traffic by up to 3X, according to a Hubspot Benchmarks report. Don’t forget to include links to other websites and a prominent call to action.

Social Media

Social media is a great modern marketing channel thanks to its high penetration rate and sheer volume of users. Posting content and sharing what others post consistently can improve your visibility and boost your metrics.

You can amass a loyal following by building relationships with your potential customers through valuable social interactions. This is also where you can communicate and share information through dialogue whether it’s on Facebook, LinkedIn, or other social channels.

Organic Search Marketing

Organic Search Marketing is arguably one of the most effective methods for consistent, long-term lead generation. Despite its broader scope and higher level of difficulty, organic search optimization still drives a significant portion of new leads for most businesses.

The SEO landscape is highly competitive and has been for some time now. But as long as you’re keeping up to date with the latest best practices and algorithm changes, you’ll be able to optimize your website’s pages accordingly.

Online Referrals

Referral marketing programs involve effective tools and techniques that generate a consistent flow of leads referred by existing customers. This can be done by reaching out to your existing customers who can recommend your products or services to others.

The best way to get the ball rolling is through promos or rewards as these provide incentives for existing customers to act as referrers.

Reviews

Online reviews or testimonials are the new word of mouth in that most consumers look for these reviews before making a purchase.

Most customers are driven to leave a review if they are satisfied and happy with your product or service, or because they are disappointed, so make sure it’s the first reason.

Create Landing Pages with Effective Calls to Action

Your visitors won’t know what to do next if you don’t give them specific instructions, so make sure you give them a clear and concise call-to-action included in your marketing components.

A more potent combination is creating a dedicated landing page with a call to action for specific offers that are relevant to what they are looking for.

Physical Networking

Digital and social marketing may be great channels in generating leads, but nothing beats personal contact when it comes to opening a two-way dialogue with your potential customers to develop trust.

As a marketer, you should attend networking events and consider being a presenter at these events when the opportunity arises. Even a 10- to 15-minute presentation could be huge for generating direct leads or even a referral from those who’ve seen said presentation.

For more details on our products and services, please feel free to visit us at: Internet Marketing India,  Search engine marketing India,   Internet Marketing Company India,    Internet Marketing Company New Delhi   &  Internet Marketing New Delhi.

The post Free Lead Generation Strategies first appeared on Webigg Technology.

Your business has multiple accounts, and you are looking for a way to streamline your workflow.

Your business demands social content creation, community engagement, influencer outreach, and more because you have a large number of active followers.

You are looking at social media as a growth engine and are interested in driving decisions using top-notch analytics because social media is a revenue-generating channel.

You are running paid advertisements on social media in addition to posting organic content.

What Costs Are Associated With Social Media Management?

For a small business, the actual cost can vary and depends on the nature of engagement you are looking at on social media. However, here are some pillars that cover the most critical aspects of social media management

Talent (social media manager, freelancer, agency)

Tools (scheduling, content creation, analytics, tracking)

Content (graphic design, motion graphic, video, copywriting) 

Advertising (spends + management fee)

You can also add the cost of partnerships (influencers, brand collaborations), and product (giveaways, affiliate, trial discounts) to the mix. 

 Choosing The Best Social Media Management Software

The social media management system you choose will determine your workflows and priorities. 

There are a lot of social media management tools in the market that offer you a complete suite (from creation to publishing to reporting) and a few that cater just to a particular aspect of the process (for example, scheduling). 

In this case, it’s important to identify the ‘must-have’ features and what sort of experience you want your team to have.

Most likely, you went out looking for a tool because of some frustration with a particular channel/process. Keep that frustration in mind, but don’t make that the only reason to select a specific management platform. 

Here’s a good list of things you should keep in mind when you are looking for social media software:

User Experience

Analytics and Reporting

Integrations

Collaboration Tools

Training

Security

Scalability

Pricing

You should ideally try out at least a couple of tools before making a decision. A simple way to do this is to rank each software on identified attributes and take a weighted average.

This process will help you make an informed decision.

For more details on our products and services, please feel free to visit us at: Social Media Marketing India,  Internet Marketing India,   Search engine marketing India,  Internet Marketing Company India  & Internet Marketing Company New Delhi.

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