The post What is offshoring? Is it the same with outsourcing? first appeared on Webigg Technology.
]]>Most people use outsourcing and offshoring interchangeably. While offshoring can be called outsourcing at some point, outsourcing is not always done offshore. This is since the latter is an umbrella term for delegating services, whether locally, in a nearby country (nearshoring), or offshore.
What countries can I turn to when delegating offshore?
You can try offshoring your services to a destination that specializes in certain functions. Some of these destinations include:
India – India remains to be a leading offshoring destination for IT and development services. U.S. companies prefer the country due to its low costs, high-quality services and 24/7 support.
The Philippines – The Philippines complements India’s IT expertise with its customer service and back-office specializations. Companies prefer to outsource in the location due to its solid cultural compatibility, hospitable employees and competitive workforce.
South Africa – With its rising popularity, South Africa is poised to be the next offshoring powerhouse competing with India and the Philippines. The country is known for its world-class infrastructures and the level of care to customers.
Eastern Europe – Eastern Europe is an ideal nearshoring and offshoring destination for software development and IT-related services. Destinations in the region such as Ukraine and Poland are known for producing talents with years of expertise in handling IT-related work.
Can offshoring benefit me in 2022?
Indeed, offshoring can provide you with more advantages than simply cost-cutting. Here are some key benefits that you can get by hiring offshore staffing:
Access to specialized experts. Companies don’t have to be restricted to their home countries when looking for suitable talent. They can hire highly-skilled experts with years of expertise from different locations.
Government incentives. Most offshoring destinations get full support from their local government agencies. BPOs and their clients usually get tax incentives and duty-free imports as a way to attract foreign investments in these countries.
A better way to scale. Offshoring is also a better way to scale a business more efficiently. A $10,000 investment can go a long way with the cheap labor and operational costs in offshore destinations, helping them to maximize their profitability.
Encouraging business continuity. Lastly, offshore staffing won’t easily be affected by calamities and crises that their source country faces. With this, companies can still operate as usual without interruptions.
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]]>The post Why Offshoring Is the Best Solution for Your Business first appeared on Webigg Technology.
]]>However, several options let companies scale their operations without worrying about the higher costs, data breaches, or security threats. Offshoring is among the latest and most productive ways of growing your company without increasing processes’ complexity.
Offshoring or outsourcing your additional work lets you focus on your fundamental business operations and onboarding new clients. If you wonder why you need to outsource or offshore your business, we have listed the top reasons it’s right for you and your company’s growth.
Higher productivity and work distribution
Outsourcing projects to other companies with the same or higher experience, skillset, or domain expertise, you can assure superior work quality with faster turnaround. The outsourcing or offshore companies will help you migrate the projects in a hassle-free manner. Be it web design and development or software development, you can achieve more value-driven results by outsourcing your work.
The most significant advantage of opting for such services is that you don’t have to get highly involved and instruct the other teams to have the core expertise. Due to the pandemic, companies can grow their work at scale and maintain productivity by this model.
Improve client satisfaction
Every business in this digital space wants to grow by offering or doing multiple operations simultaneously. It’s instrumental for companies to be agile and expand their work scope to serve their clients comprehensively. For implementing this without adding additional operational costs, offshoring is the best way to take the lead.
While working with an additional remote team, you can access their multidimensional skills and offer more expertise to your customers. It improves clients’ work satisfaction along with boosting your reputation in the business niche. If a company provides professional web development services, it can scale its business offerings by signing a contract with an offshore software development company.
Greater sustainability
In this post-COVID era, sustainability is the biggest challenge that every company faces regardless of their industry. The sudden disruption took away many businesses by the storm of unfavorable circumstances; to sustain, companies need robust backup.
Having only one in-house team is not enough in 2021, even if you are operating at a smaller scale. To keep your business sustainable, you will need a professional outsourcing partner. Be it offshore tech support or introducing new services to your clients — an outsourcing company can help you start fast.
Gain a competitive edge over your peers by strengthening your business foundation, leveraging others’ digital solutions for your business growth.
Cost optimization
An offshore or outsourcing team can help you run your company in a more cost-optimized manner than onboarding new in-house members. As you are not hiring new team members on your standard payroll protocols, you have the opportunity to save a lot of money and get professional services.
As you don’t hire new team members, you also optimize the cost of training and additional tools for the latest team members.
How Webigg Technology can help your business with offshoring services
Webigg Technology brings years of experience in multiple IT services to ensure profit-driven results for your business. We have got you covered with professional in-house teams for web development, app design and development, online marketing, and tech support.
We bring in multiple engagement models so that you can pick the right one for your firm and start scaling your processes in a hassle-free manner.
For more details on our products and services, please feel free to visit us at: Best Online Marketing Company, Online Marketing Company, Online Marketing Companies, Online Marketing & Social Media Marketing.
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]]>The post What is Social Media Management? first appeared on Webigg Technology.
]]>From micro-blogging to short 15-second videos, you can find anything in the mix.
For small business owners and marketers who want to succeed on social media, it can be hard to keep up with such a diverse and rapidly changing atmosphere.
Whether you are a small business just starting to market on social media or if you’ve been using it for a while, you can imagine how stressful (and chaotic) managing all the channels can get.
Each social channel comes with unique nuances and capabilities that influence how you publish and manage content.
This is where social media management comes in.
Social Media Management Overview
Social media management is the ongoing process of strategically creating content, publishing, and monitoring your presence across multiple social media platforms.
Often social media management involves using automation tools.
Why Is Social Media Management Important?
Social media is an integral part of building and maintaining a brand image.
84% of people with internet access use social media, so chances are, so does your target audience.
You’ll want to create an excellent first impression of your brand for those who will discover you on social media.
When strategizing for your social media presence, ask yourself questions like “what’s the biggest takeaway for someone who’s visiting my brand profile?”
Remember to stay consistent across social media channels and align your social presence with your overall brand narrative.
You also must keep in mind all the social media trends that change how people use it, and adapt your messaging for each platform. Find the balance between staying true to your brand, and tailoring your message to fit the medium.
Consider this: social media users are engaging with visuals on Instagram, getting their breaking stories from Twitter, connecting with their family or attending virtual events on Facebook, getting inspired on Pinterest, discussing their professional lives on LinkedIn, and acting as content creators on TikTok and Snapchat.
For example, when creating content for Instagram, take extra care with your visual design. But when you’re on Twitter, make your message concise and timely.
Not only does the type of content and the audience vary from platform to platform, so do the sizing and formatting requirements. Even if you can post the same picture on Facebook that you did on Instagram, make sure your image is sized correctly.
Improperly formatted content won’t instill confidence in your brand.
Brands have to tailor social media content for each platform, and social media management helps them do so efficiently.
But not all businesses embrace social media management or actively include it in their strategy. How do you know if it’s something you need to incorporate?
For more details on our products and services, please feel free to visit us at: Best Online Marketing Company, Online Marketing Company, Online Marketing Companies, Online Marketing & Social Media Marketing.
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]]>The post Tips for writing great customer reviews first appeared on Webigg Technology.
]]>A good review includes enough detail to give others a feel for what happened. Explain which factors contributed to your positive, negative or just so-so experience. You might also offer your view on what the company is doing well, and how they can improve. But keep things friendly and courteous!
Talk about a range of elements, including customer service
Increase the relevance of your review by addressing your overall experience, including the level of customer service you received. Tell people how helpful the company was! Focusing on only one element, such as product quality or delivery options, provides limited insight to readers.
Be detailed, specific, and honest
There’s no rule against only writing a handful of words in a review, but the more specific you can be, the more likely the review is to be useful. We suggest writing from your own individual perspective, keeping it honest and sticking to the facts. Help readers stand in your shoes.
Leave out links and personal information
Reviews shouldn’t contain information that identifies people — such as names, phone numbers, or addresses. We also don’t allow reviewers to use their review to promote other companies.
Keep it civil and friendly
We don’t moderate or censor reviews before they’re posted because we trust that the majority of our users have good intentions. But publishing a review online means it’s public. Therefore, the same kinds of rules apply to customer reviews as to any kind of published opinion.
Feel free to update your review if needed
An important thing is that you can edit your review to reflect a changed opinion or a resolved problem, or write a new review if you have a new experience with the same company.
Check you’ve got the right domain name or company
Check that you’re posting your review in the right place. If a company has claimed their profile, there’s often information about that business on the right-hand side of the profile page that can help you check whether this is the business you’re intending to review.
Proofread your review
It’s a good idea to check that your review is readable, makes sense and has no typos before posting, but a surprising number of reviews contain errors. So remember to quickly run your eye over your text before hitting “post”!
For more details on our products and services, please feel free to visit us at: Best Online Marketing Company, Online Marketing Company, Online Marketing Companies, Online Marketing & Social Media Marketing.
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]]>The post Key Principles to Resource Management first appeared on Webigg Technology.
]]>1. Resources are people, too.
Resource management is typically discussed with charts and graphs, using terms like Resource Assignment Matrices (RAMs) and optimal utilization. While this mechanical methodology creates an important analytical framework for Portfolio Project Management (PPM), the most important nuance is almost always overlooked: Resources are usually people. In the end, all the histograms in the world won’tactually increase your team’s productivity.
The fact that people are ultimately responsible for project success is the most important thing to remember about resource management. Soft skills like communication, leadership and emotional intelligence are necessary to effectively communicate with team members in order to inspire and motivate. Great PMs understand how to combine PPM tools and the people doing the work to create a transparent, collaborative, and productive project environment.
2. Visibility is key.
The ability to strike a balance between knowing what motivates your team and what they are working on is vital. Make sure that you have a global view of all your projects and resources. The ability to use a PPM tool that enables enterprise resource planning and scheduling can be very powerful in the diagnosis of potential pitfalls and enable careful introduction of certain productivity measures necessary to run your business.
Just remember that the numbers don’t actually speak for themselves: people do. Use metrics wisely to help identify project areas that might need attention, then seek to understand how you can help by talking to the person or the team responsible for completing the work.
3. Collaboration increases productivity.
It’s commonly regarded these days that collaboration among team members increases productivity and decreases errors. Using a tool that enables your team to collaborate and foster both productivity and creativity is critical to successful resource management (and the success of your project).
Nobody wants to be left alone to wither away in a desert, so make sure your team is free to quench their thirst for real-time feedback and ideas through collaboration tools.
4. Transparency fosters trust.
Make sure your resources are aligned and everyone’s working toward a common objective. Transparency in resource management requires:
Clear prioritization of tasks. Make sure people know what’s important.
Solid estimates. Give people the freedom to estimate in ranges and you’ll not only create more accurate schedules, but you’ll also highlight the uncertainty in your project plan.
Risk awareness. Involve resources in the project planning and delivery processes and encourage open discussions about the biggest risks to your project
When everyone is open, honest and transparently working together, your resources become an unstoppable force of nature.
5. Don’t forget to show the love.
People perform at their best when they’re passionate about their work. Not surprisingly, when you have resources working on tasks that are outside of their skill-set or their field of interest, the end result will be uninspired at best (and counterproductive at worst).
Get to know your teammates to find out what type of work they really love to do or what type of work motivates them most. This will help you match a resource to a task rather than assign a resource. Conversely, you’ll know which tasks they should steer clear of, resulting in the optimal resource allocation.
Lastly, never let a job well done go unrewarded. Let people know how important their efforts are to the project. Your team is capable of amazing things – don’t ever let them forget it.
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]]>The post Reputation Management first appeared on Webigg Technology.
]]>Customer-oriented business with an online presence should bother about what customers say about their business. Whoever might be the target audience of the business, reputation management forms an important part. The reputation can help a business to acquire new customers.
Importance of Reputation Management
Every day, people review businesses from 1 to 5 ratings, comments, blogs, or social media posts. Hence, whatever person says about a business becomes valuable for a business as well as for potential clients. After all, bad ratings and reviews can break a business. Similarly, a potential customer might avoid the current business and head to competitor business.
The importance of reputation management is irrefutable. Here are some reasons that would clearly tell why a business should take the reputation seriously. They are:
Better Search Engine Ranking
Online reviews can create a huge impact on SEO. It’s because search engine algorithms know it very well that customers place a lot of stress on the online reviews of the company when making a decision. Hence, a business that takes the best effort to deal with its online reputation gets rewarded with an increasing SEO visibility.
Increasing Customer Trust & Credibility
Online reviews are not all about pleasing the algorithm. It’s also about the way people identifies a brand. With customers trusting online reviews, gaining the trust of customers is essential. Everyone knows that the reputation of a business is crucial for its survival. Once the trust of the customers is gained, the existing customer would speak about the business to others.
Lot of emphases is placed on online reviews, in order to decide whether to trust a brand or not. A good reputation management can easily help a business to gain trust. Hence, positive reviews can lead potential customers to trust the business even more. A good reputation means that the business is more credible than their competitors.
Higher Revenues
When customers make use of trust in order to differentiate a business from the competitors, it can effectively convey that the brand is reliable. When a brand is considered to be reliable, it can help to translate sales.
Online reputation management is very important for a business. According to a study conducted by the Harvard Business School showed that businesses that enjoyed higher ranks enjoyed better revenues around 5-9%.
Professional Image
Having a successful corporate image is very important marketing tool for a company. a business house might need a lot of time, in order to convince the potential customers for using the products or services.
Existing and potential customers would try to learn about a business separation by searching the name in Google. Since potential customers don’t have a better idea about a business they will look out for the available online information and then make a decision. Hence, if potential customers find negative reputation, they won’t do business. Hence, it would be better for the business house to get rid of their negative reputation if any.
Many people might not be aware of the fact that proper management of the reputation can help a business to get improved sales. Improved sales can greatly improve the brand image of the business.
It doesn’t matter whatever type of business, one might be running, reputation management is very important. By giving great attention to the reputation management, it can help a business to drastically improve its SEO ranks. At the same time, it can help a business to gain the trust of consumers.
For more details on our products and services, please feel free to visit us at: Best Online Marketing Company, Online Marketing Company, Online Marketing Companies, Online Marketing & Social Media Marketing.
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]]>The post Watch Out For SEO In 2022 first appeared on Webigg Technology.
]]>Content Association to the Query:
Misleading titles with irrelevant content will no longer get their spot on the page results. Google’s algorithm is getting better at recognizing content with the most relevant and reliable information. By 2022, expect that SEO ranking’s will be more competitive with providing high-quality content that is helpful to internet users. Content that only tries to fish for their audience through linking unnecessary sourcing will be not effective as it is today. Google will also identify the reliability of the link inserted on the content.
Personalized Results Based on Recent Searches:
The current traffic shows the most search topics based on the algorithm of the accumulative information and activities from all internet users. Google is now working to improve the searching experience of every user to match the information that will come up according to the history of their visited pages and frequent queries. So in the future, the search results can match the pages to show to users according to their interest. Think of it as how Youtube shows recommended and suggested videos to users.
Snippet:
Do you see the little section on top of results that shows a quick description or photos of the search result? It is helpful sometimes, especially for quick searching of information. But most of the time, the snippet shows misleading and incomplete information. By 2022, snippet on the search result page will be gone.
New Ways In Searching
Voice Search and Inquiry:
In 2022, keyword searching will have more practical results. Since the implementation of voice recognition to mobile devices and internet software, casual-conversation type of questions will be more used by internet users. Keywords such as Best Yoga Routine is appropriate to use when you consider searches done by typing, but with the increase of popularity in voice searching, How to do yoga can be considered as a new keyword for yoga-practicing topics.
Related Keywords:
There is no need to mention the same keyword all over the blog or article content. Keyword spamming is no help in increasing traffic. Google is becoming smarter in identifying high-quality content that they will consider the synonyms or related words from the keyword in the ranking. Do not use the word excited repeatedly. Doing otherwise will no longer forsake the quality of your work but will also be detected as spam.
Images and Videos Will Take Part in Optimization:
Putting pictures and videos on content is very beneficial and practical for readers and writers. The pictures and videos contained in web content will also help your article rank and increase search traffic.
Local SEO Will Thrive in Search Results:
Since people are finding ways to limit social contact and staying indoors as much as possible, driving through the city to find a good spa is no longer a practice. Now, people are searching “Medical Spa near me” when they need to book an appointment. Local SEO will be effective in online marketing in 2022 and even if the pandemic disappears, studies and surveys say that people prefer to work and study at home and will probably be doing so even after the pandemic.
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]]>The post What Should You Do After a Google Algorithm Update? first appeared on Webigg Technology.
]]>To be honest…
That’s the least helpful answer Google could give a business that just lost all of its rankings. Because such a response doesn’t give you any practical instructions to follow.
But in a way, this excellent reply can guide you towards developing a fool proof SEO plan and recovering from any algorithm update in the future.
Here’s why:
When Google engineers update the algorithm, the changes will help the ranking system move closer towards Google’s bigger vision. So, if you aim to just recover from a particular algorithm change, the next update may also cause you to lose all your progress.
Besides:
Recovering from an update depends on how it affected your website and why. Thus, the recovery begins with understanding what the new algorithm change is about.
Instead of thinking short-term, your objective should be to create an effective SEO strategy. Start making improvements on your website while keeping everything aligned with Google’s core values in the long run.
Here’s some practical advice to get there:
Improve your content quality while focusing on relevance and uniqueness
Build credibility by leveraging expertise and improving E-A-T signals
Minimize the use of aggressive ads and disruptive pop-ups
Optimize for on-page SEO, site speed, and mobile-friendliness
Handle any technical issues with your website
New Google algorithm updates have become a regular part of SEO. They’re launched on a daily basis to improve the search experience and help websites with the best content get the rankings they deserve.
Preparing for these updates starts with understanding Google’s objectives for the future. If you build an SEO strategy that aligns with that vision, algorithm changes are the last thing you have to worry about.
Before any major update is launched, you must educate yourself on how it will impact the search functionality. That’s the best way to prepare for these changes and maximize rankings and traffic.
Google launches these updates with the best intentions to help users. Yet, they’re often a nightmare to SEOs and webmasters. This is because it’s never clear what changes to expect and when. Google algorithm updates don’t have to be scary at all. In fact, if you’re educated on this and ready for change, your website might benefit from algorithm updates.
For more details on our products and services, please feel free to visit us at: Best Online Marketing Company, Online Marketing Company, Online Marketing Companies, Online Marketing & Social Media Marketing.
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]]>The post Reasons to leverage the Importance of Website Content Writing first appeared on Webigg Technology.
]]>Who’s to say what the product is for or how it works?
Besides, written content has the potential to sell if written wittily. But there are plenty of layers. The importance of website content writing is diverse and manifold.
Here’s a list of reasons why and how the content writing helps the brand and digital presence to remain on top.
First and foremost, even before it’s necessary for other things, website content writing helps in the primary aspect of a website. To convey the business purpose.
Of course, a great design when coupled with words to communicate the purpose makes the readers connect. If the words are smart enough, it can even sell.
That’s the foundational importance of website content writing. To talk out the purpose of the business.
Next comes the task of being noticed. For that, you must move beyond mere social media presence and turn to the Google SERPs. And for that, you need to practice both on-page and off-page SEO constantly.
And do you know what’d help you with that? Website blogs, e-books, infographics and all sorts of written content. The website blogs, primarily, would support the SEO full-fledged. And the latter forms of writing would help you generate leads and consequently convert your potential customers into buyers.
Even if you keep the latter for another time, keep the practice of website content writing constant. It boosts the SEO as quality articles with relevant keywords help rank the pages. What the other e-books and interlinks do is guide the readers to the know more and therefore find value. If they find value, the dwelling time increases thereby leveraging authority of the page. And this is a contributing factor for Google ranks.
Website blogs is called Content Marketing that helps in audience retention through offering information which they find value in. That’s why so many businesses start forming educational content that would be helpful for the customers. If they find it worthwhile, they are likely to stay and learn more.
Plus, Google identifies quality writing and tallies if it’s relevant to your business niche. A higher rank is possible if it meets the algorithm’s criteria.
Now comes the part when you must market consistently via other channels.
Yes, well written and useful website content is helpful. But not all visit the website if they don’t want to. How else are you going to drive traffic to your website?
Via social media ad promotions, social media copies, organic promotions, weekly newsletters, you can channel traffic to your website to convert.
Plus, if you have enough leads, you could start email marketing! Schedule your daily designer newsletters to reach your leads. With smart words comes smart customers.
Therefore, website content writing is an intelligent marketing tool.
To rank a webpage, it’s important to build authority. Let’s come to it one by one.
You need 3 things to rank well: Quality content with relevant target keywords, SEO Optimizing the title and meta data and quality backlinks.
Quality backlinks are when other relevant and credible websites, mainly of the same niche as you, link to your website. This way, the website gains authority which helps in overall ranking in Google’s SERPs.
For this, the website content must be of high quality, one that readers find value in. Only then will other similar websites recognize it and give link to thereby creating a smart domain authority.
To make a social presence that matters, words play a major part.
The art of conveying a message through short and crisp copies holds high leverage.
For instance, social media ads. Even if you make a video, pictures and short clips won’t make them understand what you are about. Words do. But they won’t read if it isn’t short and quick because of the short attentions span.
If done well, you can create your own social presence that your audience finds credible. What next? Constant visits to your site. And this, boosts reach and the potential to convert to buying customers.
For more details on our products and services, please feel free to visit us at: Best Online Marketing Company, Online Marketing Company, Online Marketing Companies, Online Marketing, Social Media Marketing.
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]]>The post SEO statistics for 2021 and what they tell us first appeared on Webigg Technology.
]]>Google has already received 360 billion searches this year (and counting).
Of the billions of searches that happen on a given day, 15% of daily searches are new to Google.
On the first page alone, the first five organic results account for 67.60% of all the clicks.
Google’s search algorithm uses more than 200 factors to rank websites.
High-quality content and link building are the two most important signals used by Google to rank your website for search.
57% of marketing executives say on-page content development was the most effective SEO tactic.
The average content length of the top position Google article contains 2,416 words.
The average word count of a voice search result page is 2,312 words.
55% of households are predicted to own a smart speaker by 2022.
91% of all pages never get any organic traffic from Google, mostly due to the fact they don’t have backlinks.
55.24% of pages don’t have a single backlink.
The more backlinks a page has, the more search traffic it gets from Google.
Top results on Google’s first SERP have 3.8 times more backlinks than those below them.
The top four ranking factors are direct website visits, time on site, pages per session, and bounce rate.
In 2020, 55% of all worldwide online traffic came from mobile, 42% from desktop.
By 2025, nearly 73% of internet users will access the internet solely via mobile devices.
36% of SEO experts think the headline/title tag is the most important SEO element.
69.7% of search queries contain four words or more.
Long-tail keyword searches have a click-through rate 3% to 5% higher than generic searches.
70% of marketers see SEO as more effective than PPC.
More than 1.3 million businesses, website publishers, and nonprofits nationwide benefited from using Google’s advertising solutions.
61% of marketers say improving SEO and growing their organic presence is their top inbound marketing priority.
“Where to buy” + “near me” mobile queries have grown by over 200% in the past two years.
Updating and republishing old blog posts with new content and images can increase organic traffic by as much as 106%.
Images are returned for 27.9% of search queries on Google.
Video is 50x more likely to get organic ranking than plain text results.
62% of Gen Z and Millennial consumers want visual search more than any other new technology.
40.7% of all voice search answers came from a featured snippet.
“Best” + “right now” mobile queries have grown by over 125% in the last two years.
Only 0.78% of Google searchers click on results from the 2nd page.
For more details on our products and services, please feel free to visit us at: Best Online Marketing Company, Online Marketing Company, Online Marketing Companies, Online Marketing, Social Media Marketing.
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