1. Preview dialer

Preview dialers help your agents to either place an outbound call or skip specific telephone numbers. A preview dialer allows your agents to preview different customer information before placing the outbound call to them. Having on-time access to customer data can help your agents to better plan the outbound calling process and further personalize the interaction with the customer.

However, your agents cannot use preview dialers to contact a lot of customers in a short amount of time, as most preview dialers are not designed to be used in that way. Instead, preview dialers are usually used for running outbound marketing campaigns on a smaller scale and to make the outbound calling process more result-oriented. A preview dialer simply makes it easier for agents to handle more complex customer cases.

2. Power/Progressive dialer

While preview dialers allow an agent to decide if they want to place a call or a telephone number, progressive dialers do not do that. allow an agent to decide about placing a call or skipping a telephone number. Instead, the auto dialer software makes the outbound call as soon as an agent has ended their current call. A power dialer is more effective than a preview dialer because it increases the number of connections an agent can make with customers.

Since most auto dialer software allow agents to access key customer information while calling customers, many companies using phone dialer can leverage power dialers to boost their upselling and reselling activities.  Power dialers can also minimize the number of silent and abandoned calls.

3. Predictive dialer

Predictive dialers are completely different from preview and power dialers. Predictive dialers can dial multiple telephone numbers at a time, as they also use the pacing algorithm to decide when an agent will be available to handle the next call. The auto dialers make outbound automated calls just before an agent wraps up the current call.

Because of this ability, predictive dialers are the most effective out of all major types of auto dialer software, as they can enhance the connections between your customers and agents.

When using predictive dialers, companies need to deploy enough agents if they want to minimize the number of dropped or abandoned calls. Many of the modern cloud-hosted predictive dialer software come with additional features that can help companies dial the customer contact number at the right time. They can also help managers reduce abandoned calls and control both the dialing rate and speed. 

For more details on our products and services, please feel free to visit us at:  Online Marketing,   Social Media Marketing,   Internet Marketing,  Search engine marketing  &  Internet Marketing Company.

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Outsourcing web development to India helps you in shifting the focus to what you do the best.

Let the specialist handle the web development task and make it more responsive. 

Many offshore web design and development services offered are from skilled and experienced Indian developers.

Quality analysts, e-commerce developers, design and project managers, this is the right combination.

This team allows you to avail the best benefits and customized web solutions based on the business requirements.

You can:

Hire Flutter developers

Collaborate with Java developers

Hire React Native developers

Outsourcing web development to India helps you in shifting the focus to what you do the best.

Let the specialist handle the web development task and make it more responsive. 

Many offshore web design and development services offered are from skilled and experienced Indian developers.

Quality analysts, e-commerce developers, design and project managers, this is the right combination.

This team allows you to avail the best benefits and customized web solutions based on the business requirements.

b) Mobile Application Development Services

Every business demands to develop beautiful, innovative, and high-performance based on mobile applications.

If you are a startup that has a mobile app idea, outsource to Indian developers so that they can help you get all the required features and functionalities.

Whether you want native app development, cross-platform app development, everything can be done in a hassle-free way via outsourcing. 

The mobile app development team India works on your project to make it an intuitive app.

Plus, you can check real-time updates regarding the status of your app as you track the Indian offshore developers.

User experience plays a major role during mobile app development whether it is Android or iOS.

Indian app developers (whether iOS or Android developers) ensure that the mobile apps created by them work efficiently.

And this is accomplished by executing the right UX design and outline as per the operating system guidelines while keeping the user requirements in mind. 

c) Enterprise Solutions 

Every enterprise has to undergo a digital transformation so that evolving technology has a competitive advantage.

Whether it is application modernization, migration, consultation, system integration or different maintenance and support to digitize enterprise.

Various outsourcing enterprise solutions can simplify your digital transformation. 

Outsourcing to India allows companies to focus more on their core business, it increases profit.

A connected economy with a digital-ready population, India is the go-to place for enterprise outsourcing.

Staying ahead of the curve in the development, India has a matured market when it comes to delivery on time.

d) Product Development

Another important service that organizations look for is product development outsourcing that helps companies get a product developed.

You can also ask for a prototype or MVP before creating the final product. 

Outsourcing is the best way to recognize the operational work process that lets you pay attention to the important tasks.

Whenever you outsource your task or project to India, a development team is capable to work as per your time-zone.

In some cases, leveraging the time zone benefit in order to deliver work in a shorter time period.

e) Digital Marketing Solutions

When you are a part of the digital ecosystem, it is important to market your product or services effectively.

You should brand your business, and create a presence in order to become visible.

Leave a strong impression on your customers globally. This is the reason you require digital marketing services.

Getting outsourcing services from India, helps you strengthen your online presence thereby boosting online visibility. 

Now, when you know about the services that you can outsource to India let’s see how to look for a reliable outsourcing company.

For more details on our products and services, please feel free to visit us at:  Social Media Marketing,   Internet Marketing,   Search engine marketing,   Internet Marketing Company   &  Best Online Marketing Company India.

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Cost Reduction: The most important reason or advantage of offshoring is to reduce labour costs and other operating expenses.

Cheap and Skilled Workforce: It is a chance to get competent and cost-efficient workforce available in a developing nation.

Concentrate on Core Business: When the company offshore its other tasks, it can focus more on its core functions.

Complete Assistance: Because the offshore team holds expertise in its field, they can provide a relevant solution to every problem related to the production or services offshored.

24/7 Operations: Another advantage is that the company can continue a 24/7 service such as customer support, which is otherwise not possible in the domestic business unit.

Tax and Other Benefits: Many developing countries will provide many types of incentives such as tax holidays, to attract companies for foreign direct investment.

Better Control: The business can ensure proper management and regulation of all its functions if it opts for offshoring.

Streamlines Process: It assures that a dedicated team is working on offshored production or services to complete the tasks effectively and efficiently.

Offshoring Risks

Offshoring services seem to be quite challenging. While relocating a part or whole business operations to another country, the management should not overlook the following risks it may tackle:

Cultural differences: Different communication styles, decision-making styles, approaches to tasks, attitudes towards conflicts – these were all cited as main cultural factors that caused a difference of opinion between the two workforces.

Long Distance Locations: The offshoring units usually are located in geographically distant locations, which makes it hard for the manager to often visit these subsidiaries.

Ethical Issues: In case the organization pays dissatisfactory remuneration to the offshoring team or if they feel that the facilities are improper, it results in ethical problems and spreading of negative brand image. 

Geographical or Political Unrest: The geographical or political problems like shutdowns, riots, political instability, protest, etc. may prevail in the country where the company relocates its unit; ultimately affecting the business.

Security and Safety Issues: The company’s offshoring unit mostly deals with a threat to lockout and closure if the natives find it to be harmful or unethical for their nation.

Language Barrier: When the company enters into a developing country for relocating its business functions; it finds a huge gap between its native language and the local language of the area due to the difference in language and understanding. Therefore, the company is hard to establish effective communication with the offshoring team.

Examples of Companies Offshoring to Other Countries

Offshoring has benefited a wide range of U.S. enterprises, from small to medium-sized firms with just local operations to huge multinational organizations with a global reach. In addition, they have gained significant benefits by outsourcing part or all of their manufacturing or business operations.

These are some examples of large American companies that have offshored their operations:

IBM has a subsidiary in India called IBM India Private Limited  with 131,000 employees. They provide consulting, software development, R&D as well as monitoring cloud-based computer systems for IBM’s international clients.

General Electric – They have a research and development center in Bangalore, India which is second-largest R&D in the world. The center is responsible for communicating with GE’s international branches, customers, partners, suppliers, and other technology centers.

Ford Motor Company (FMC) – Ford’s IT enterprise in India offers a number of IT services, and customer support. FMC’s software development center manages the company’s global e-commerce operations. Its call center manages the company’s entire support services for email support, live chat, and phone support.

JPMorgan Chase – JJPMorgan has offices in Metro Manila and Cebu City, Philippines.  Their Philippine operations provide financial processing, mortgage operations, IT services, and call center activities for the company’s retail and wholesale companies in the United States.

For more details on our products and services, please feel free to visit us at:  Social Media Marketing,  Internet Marketing,   Search engine marketing,   Internet Marketing Company   &   Best Online Marketing Company India.

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Happy customers are often happy to give referrals. Let your customers do the talking for you by asking for referrals and empowering them to gather their own leads. Nothing boosts your company’s credibility more than a happy customer telling their friends and family about you. Referrals are the best lead generation strategy out there. When closing a sale, be sure to ask your buyer if they know anyone who might appreciate your product or service. This takes very little time and may be a way to quickly generate leads.

2. Conduct regular customer care calls.

Don’t drop your customer after the sale. A happy customer who has a continued relationship with you and your company is likely to buy again.  It shouldn’t come as a surprise that it’s cheaper to sell to an existing customer than to acquire a new lead. Follow-up calls are a strategic way to nurture customer relations and a great time to ask for referrals. Sometimes the most quality leads you have are actually your current customers.

3. Lead nurturing: Keep in contact with past referrals.

Not every lead will be ready to convert at that point in time but that doesn’t mean such leads should be ignored. Lead nurturing is especially critical in the lead generation process when prospects are undecided about a purchase. Send them helpful information based on their interests. Automate the lead nurturing process, and set up reminders and a schedule of when to check in with them. You want to be top of mind when they are ready to make a decision.

4. Be a trusted source of information.

Go the extra mile and become a product expert in your respective field. Develop into an advisor that customers can trust rather than just an ordinary salesperson. Customers have a vast amount of knowledge at their fingertips, they do most of their research before ever talking to a sales representative. A way to bridge this gap is by speaking at trade shows or conferences as a way to become a trusted source of information.

Remember, the customer holds the purchasing power. However, as a sales professional, you can empower customers with information that can help them make the best decision. (With luck, that decision is you.)

5. Use the internet to highlight your expertise.

In this digital age, it has become easy and essential to showcase your expertise. There is no better way to do so than online. Start building up a web presence to help you reach any potential clients that might be in need of your extensive knowledge regarding products or industries. One way to start gaining views is by using targeted content optimization for search engines to increase your site’s rankings.

Not a search optimization guru? Do not fret. To quickly generate leads through the internet, it helps to continually add helpful and relevant content to your site. In doing so, you will assist your potential customers in their research process. To capture these leads quickly, use form entries with calls to action (CTAs) throughout your site.

Most customers begin researching their purchase long before they ever talk with a company representative. David Edelman and Marc Singer described the customer-led sales experience as a “journey” and emphasize the importance of being part of that journey. By creating customized, relevant, interactive, and engaging content for each step of the research process, products and companies can be a guide to customers before they are ready to engage with sales staff. “Today, winning brands owe their success not just to the quality and value of what they sell, but to the superiority of the journeys they create,” Edelman and Singer have argued.  Paying attention to the customer’s journey creates a significant opportunity for online lead generation.

6. Network online.

It’s easy to see that social platforms have gained dominance as they are increasingly the preferred way that many people interact.  It’s no wonder the professional networking site LinkedIn is the main site that professionals use as a way to stay in contact with people they you meet. However, crafting the right approach is just as critical as cultivating your connections. Don’t send generic invites when requesting to connect. Instead, send a personalized message that reminds them of who you are, and how and where you met.

7. Be Social.

Once you’ve connected with potential customers, nurture those connections. Don’t limit yourself to one social site — expand on to relevant ones whenever possible. Social selling expert Jill Rowley counsels people to read what your prospective clients read and then tweet or post about it. Regularly posting valuable content increases your ability to be a trusted source for customers as they research their purchase.

Given LinkedIn’s tremendous value in converting leads, publishing articles or sponsoring updates on the site is an important strategy. Adding advice and expertise can gain you a following and help to put you and your company in the spotlight as a trusted expert in your field. You might include a call-to-action button on social media or blog pieces to quickly generate a pool of interested people and to drive leads.

8. Do some good, old-fashioned networking.

Tried and true networking is another key to sales lead generation. It may not be surprising to discover that many people prefer in-person meetings at conferences because it gives them the opportunity to read body language and facial expressions. Overall, aim to be where your prospective clients are. Join organizations that your potential clients will most likely join, and also make an effort to attend the conferences they attend. This puts you in the right place to interact with a large pool of prospects.

Remember, networking isn’t all about you. It is easier to listen carefully to others as they speak about their challenges in business. Chances are, you will find opportunities to offer solutions, whether it’s your own product or service, or a product or service from one of your contacts. Helping associates even when it means not closing a sale is not only friendly, it paves the way for referrals. As mentioned earlier, strive to be an advisor that is committed to helping customers find the right solution whenever possible.

9. Be creative.

Successful lead generation is about referrals, in-person, and online networking, but a little creativity goes a long way in reaching potential customers. For example, David Morgan and Alex Chavez, Co-Founders of Security Dealer Marketing, helped a local security company sponsor a public service day and provided free high-resolution photos of families with Santa. The event generated 400 leads, 10 sales, local brand exposure, and lots of fun Christmas pictures.

10. Don’t give up.

Successful companies know sales leads come from a variety of sources. Strategies for how to generate sales leads include asking for referrals, conducting customer care calls, and nurturing leads. Being a trusted source of information on the internet and social media, as well as through online networking, are also lead generation strategies. In-person networking works, too.

For more details on our products and services, please feel free to visit us at:  Online Marketing,   Social Media Marketing,   Internet Marketing,   Search engine marketing   &  Internet Marketing Company.

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There are plenty of reasons to start outsourcing content writing for your business. Here are the top five to get you thinking about making the switch:

Professional quality writing

You might have started your business or know it well, but that doesn’t mean that writing is your specialty. The point of a professional blog is to entice and inform readers, giving them insight into what your business has to offer. Outsourcing your content writing ensures professional-level quality. At SEO Design Chicago, your content will be written by experienced content creators who know how to write to sell.

Digital marketing expertise

Professional content writing goes hand in hand with a successful digital marketing strategy. Content writers know how to use SEO to your business’s advantage. Outsourcing means you don’t have to figure out all the tricks of the trade when it comes to digital marketing on your own. You can let professional content writers take the reins. They’re familiar with search engines and the tactics they can use to get your business’s content at the top of search engine result pages.

Consistent content publishing

High-quality writing takes time. It can be challenging to maintain that gold standard while also taking care of everything else you need to do.

One of the most critical pieces of a successful content marketing strategy is consistently releasing new content. Producing only a few blog posts isn’t likely to improve your business’s search engine ranking or draw in many new customers. Frequent content creation is a must.

Outsourcing content writing can be a huge help. Professional writers can devote themselves to your content creation needs to keep your production level high. Outsourcing your content writing is the best way to make sure you can maintain the consistency your business needs.

More time and attention for you to devote to your business

Outsourcing content writing means one less thing that you have to worry about. Running a business takes an enormous amount of work. You don’t have time to create top-tier content for your business while also making sure your business is running smoothly.

SEO Design Chicago can help. With their staff of experienced content creators, you can know that your business is in good hands while you get back to doing what you do best. Your business shouldn’t have to flounder while you focus on crafting the perfect digital marketing strategy. Let the professionals at SEO Design Chicago take care of it.

A fresh, outside perspective

Another essential advantage of outsourcing content writing is recruiting a new perspective. You may think you know everything there is to know about your business, but it’s necessary to look at it through different lenses.

Professional content writers are well-versed in researching businesses (and the competition) to create high-quality, high-ranking digital content. Customers may not know much about your industry or may have misconceptions about what you have to offer. With SEO Design Chicago, you can trust that your content will be written for a broad audience. 

You mustn’t be the only one writing about your business. An outside perspective will make your writing more approachable. It will also give users a better understanding of what your business can do for them.

For more details on our products and services, please feel free to visit us at:  Social Media Marketing,  Internet Marketing,   Search engine marketing,   Internet Marketing Company    &   Best Online Marketing Company India.

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In saying that, a one-size-fits-all approach will not suffice when it comes to content marketing. Instead, a focus on creating unique, high-quality and utterly authentic content that is entertaining, useful and interesting for consumers will get you the crown. From text, video and imagery to infographics, surveys, webinars and podcasts, whatever your preferred content medium is, ensure it is shareable and relevant to your industry.

So, why is content king?

1. It’s great for SEO

High-quality, unduplicated content on a brand’s onsite blog has a significant impact on SEO and search engine ranking for a couple of reasons. First, unique content published regularly with 300-500 words, internal links to other relevant content and naturally placed keywords helps a website rank organically for relevant search terms and keywords. A higher ranking ultimately exposes the brand to more digital consumers searching for content in its industry. Second, consistently publishing great content creates authority and opens up opportunities to build a glowing backlink profile.

2. Encourages engagement

Good content, whether it is in the form of a blog post or social media update, encourages users to engage with the brand, whether they realise it or not. If the content is genuinely good, users will pause to consume the content, understand the brand message and perhaps even comment, like or share the piece of content. If it’s not, they’ll continue scrolling past and the content will disappear into the black hole that is cyberspace. To further encourage engagement and foster a relationship with consumers through content marketing, ensure all content is pushed out through social media channels and make sharing easy.

3. Generates new leads and sales

Good content creates brand awareness and authority in a saturated market, which then has the potential to generate new leads and increase sales as more consumers become exposed to the brand. Good content is generally less “salesy” than advertorial, so it gives consumers an opportunity to authentically engage with the brand without a blatant sales message disturbing the engagement. Drowning consumers in product-oriented content can have a negative effect on their relationship with the brand, whereas good editorial fosters the relationship as they move from consumer to customer to brand advocate.

4. Adds value to your product/service

Content that adds value in some way is generally received well by consumers because it solves a problem in their everyday lives or teaches them something new. The value is intangible and doesn’t have a direct monetary value, however it is invaluable to the business model and the relationship between the brand and consumers. Content that adds value to consumers by educating them on the product/service via how-to blog posts, instructional videos and webinars is ideal for adding value.

5. Increases traffic

Not only is good-quality, original content great for SEO purposes, it’s also a brilliant way to drive traffic to a website and keep consumers on the site for longer. For example, a website with just a homepage and contact page will receive much higher bounce rates, limited page views and very little engagement, whereas a website with an onsite blog packed full of engaging content leaves an impression on the user and encourages them to interact with the site and visit multiple pages.

For more details on our products and services, please feel free to visit us at:  Online Marketing Companies,  Online Marketing,  Social Media Marketing,  Internet Marketing  &  Search engine marketing.

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At this point, it’s no surprise that social media marketing is essential for your business. One of the ways that your business could benefit from social media marketing is by providing the best possible customer service. The idea here is to manage your online presence and make sure that you keep in touch with your audience through social media platforms. This includes responding to comments, mentions, and messages. 71% of consumers who have had a positive experience with a brand on social media are likely to recommend the brand to their friends and family (Lyfemarketing, 2018). By interacting with customers through social media platforms you show them that you care. This step could go a long way in terms of building positive relationships with customers. So, don’t ignore your followers ( Facebook followers, Instagram, etc.) and try to get back to them in a timely manner.

Influencers Help Build Brand Trust

Influencer marketing is having a big moment now. Brands are increasingly turning to social media platforms for their marketing, and there are good reasons why. 49% of consumers claim that they depend on influencer recommendations on social media to inform their purchasing decision (Fourcommunications, 2018). This means that if consumers feel confident in the recommendation from an influencer, they’ll be more likely to purchase the product. This social media statistic makes it evident how brands could piggyback on the power of influencers to reach out to their customers.

Instagram Stories Usage

Stories are a big deal on Instagram. And they’re essential when it comes down to how to get Instagram followers. They let you share the moments of your day, without saving them to your profile. The following social media statistic shows us the number of daily active Instagram Stories users, which has increased from 150 million in January 2017 to 500 million in January 2019 (Statista, 2019). 

There’s a bunch you can do to make your Instagram stories more engaging, such as adding questions, polls, and fun stickers or music to make your content as unique as possible. Instagram stories invite brands to the possibility of higher creative freedom which might help their campaign become a success with their audience.

Social Media Users Via Mobile

The demand for mobile-friendly content across social media sites is rapidly increasing, and justifiably so. 91% of all social media users access social channels via mobile devices. Likewise, almost 80% of total time spent on social media sites occurs on mobile platforms (Lyfemarketing, 2018).

Smartphones and social media are evolving side by side, and your brand should make sure to keep up. Mobile-friendly interfaces are the way forward, and if you’re marketing online you need to make sure that your content and layout are optimized for mobile. And why not? People take their smartphones everywhere with them. If you want to be accessible, you have to keep mobile in mind.

Summary: Social Media Statistics

Here’s a summary of the Social Media Statistics for 2021:

There are currently 3.78 billion social media users worldwide.

Facebook is the most popular social media platform.

Among US adults, 84 percent of those aged 18–29, 81 percent of those aged 30–49, 73 percent of those aged 60–64, and 45 percent of those aged 65 and above are active social media users.

Users spend an average of two hours and 25 minutes per day on social media.

73% of marketers believe that social media marketing has been “somewhat effective” or “very effective” for their business.

54% of social browsers use social media to research products.

71% of consumers who have had a positive experience with a brand on social media are likely to recommend the brand to their friends and family.

49% of consumers depend on influencer recommendations on social media.

500 million daily active Instagram stories are uploaded worldwide.

91% of all social media users access social channels via mobile devices.

For more details on our products and services, please feel free to visit us at:  Online Marketing, Social Media Marketing,  Internet Marketing,  Search engine marketing  &  Internet Marketing Company.

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1. Make It Easy For Customers To Review

As a customer, would you leave a review about your experience with a business if the business made you jump through hoops to do so? The likelihood is low, especially if your review was a positive one. This is important, as customers are 21 percent more likely to leave a review after a negative experience than a positive one.

The easier you make it for people to leave reviews, the more reviews you’ll get. Don’t make people navigate multiple pages or cumbersome login pages to leave a review. The lower the barrier and the shorter amount of time it takes for someone to leave a review, the more likely they will be to do so.

As a business owner, you must put yourself in your customers’ shoes and think about how you can make leaving reviews easy and convenient for them. Once you do, you’ll find you get many more reviews, especially positive ones.

2. Follow Up With Email

After a sales transaction has been completed, it’s a good time to send an automated email following up with the customer and asking them to share a review. Many companies take this approach, asking for reviews from customers right when the experience is still fresh in their minds.

That said, you can also run an email campaign that reaches out to a large number of recent previous customers at once, asking them to review their experience with your business.

An email campaign can target every customer for the past month or two, for example, but try to keep it recent! Reaching out to customers who transacted with you more than a few months ago can be awkward and come out of nowhere.

It’s a good idea to also make sure that the emails you send asking for reviews are simple and easy to respond to. As mentioned in point one, you want to make it as easy as possible for customers to leave reviews.

3. Leverage Customer Happiness

Happy customers are often willing to shout about their experiences, with surveys finding that 87% of customers will tell their friends and family members about a good shopping experience with a company.

Why not leverage those positive feelings by encouraging your customers to go beyond just telling friends and family and telling the world by leaving an online review. When a customer is happy, it’s a good time to encourage them to share their experiences by leaving a review for others to see.

For example, if a customer service representative has a positive conversation with a satisfied customer, this presents a good opportunity to ask that customer to share a review and give them an easy way to do so right then and there.

4. Use Retargeting Campaigns

In addition to reaching out to your customers directly and asking them to leave a review, you can also leverage the power of online advertising by using retargeting to get your customers’ attention.

Retargeting works when you run digital ad campaigns on Google or social media websites like Facebook or Twitter, specifically targeting your own customers, rather than the public at large.

In reaching your own customers on the websites they visit the most, you’ll be able to engage with them, grab their attention, and hopefully convince them to easily click through and leave a review for your company, as your business is a brand they’re already familiar with.

Unlike email marketing, retargeting requires an advertising budget so it’s not free, however, it is important to bear in mind that retargeting is one of the most cost-effective forms of advertising and it can be very effective as well.

5. Use In-App Review Prompts

If your business sells products or services using an app, in-app prompts can be one of the most powerful tools in your toolkit.

In-app prompts are the messages that pop up within an app, giving customers useful perks like offering discount codes and, you’ve guessed it, asking for reviews.

Companies like Uber and Deliveroo use in-app messages to ask their customers to review their experiences straight after a transaction has been completed within the app.

This is an opportune time to get your customer to leave a review, as the experience is fresh in their minds right at that moment.

6. Ask For Reviews On Social Media

Today, most companies and brands have social media presence in the form of engaged followers on their Facebook, Twitter, Instagram, and TikTok accounts.

If you’ve built a strong presence with numerous followers on social media, then using your social media channels to ask for reviews is a good idea, because you’ll be able to reach mass audiences and chances are high that those who follow your company on social media do so because they have had a positive experience with your brand.

These engaged, happy social media followers are likely to be willing to leave positive reviews.

7. Use A Third-Party Reviews Service

Did you know that 91% of customers between the ages of 18 to 34 say they trust online reviews just as much as personal recommendations?

The power of online reviews is huge, but there’s also concern about the existence of ‘fake’ reviews where unscrupulous business owners hire people to pose as genuine customers and write positive reviews.

Such illegitimate actions cause harm across the industry and can cause consumers to lose confidence in the reviews they read.

A great way for your brand to overcome any scepticism about customer reviews is by using a third-party review service, such as TrustPilot, which handles customer reviews by verifying that the customer leaving the review is someone who has purchased a product or service with that particular business.

Such third-party review services are useful in building credibility for your business by assuring your customers that each review is genuine. When you partner with a third-party review service, they will also automatically reach out to each customer following a transaction to encourage the customer to leave a verified review. This is very useful in that the service takes care of doing the reviews solicitation for you!

8. Offer Rewards For Reviews

Everyone loves to be rewarded for their efforts. Customers often don’t leave a review because they don’t have the time to do so. By offering them a reward, such as a discount code on future purchases, for a review, you can show your customers that you care about both their feedback and their valuable time.

Offering rewards needn’t be costly either. Vouchers, discounts, or even donating a small amount of money to charity for every review can be a small investment that yields a big return by resulting in a sizable number of reviews.

9. Respond To Every Review

When customers leave reviews, it’s because they want to be heard. Whether the review is good or bad, they want to know that someone at the business on the other side of the review is paying attention.

You can show your customers that reviews are important to your business by leaving replies to every review. If the review is favourable, you can simply reply by thanking the customer for sharing the review and thanking them for their business.

Should the review be a negative one, you can reply by showing regret, asking for more information to see how you can rectify the situation. This shows customers that your business takes customer feedback seriously and wants to improve.

If new customers can see that prior customers’ reviews matter to your business, they’ll be more likely to leave their own reviews.

10. Share Positive Customer Reviews

When you receive positive reviews from customers, highlight them! It’s a good idea to share positive reviews from customers because this shows prospective customers that they are also likely to have a positive experience buying from you.

Reviews websites like Google, TripAdvisor and Yelp allow businesses to mark reviews as ‘helpful’, and those will be the reviews prospective customers see first when they look for online reviews of your business on those sites. You can take advantage of this to highlight your best customer reviews.

Additionally, you can use customer quotes in your own email and social media marketing activities. For example, your marketing emails can include quotes from satisfied customers, or you can design Instagram posts with these quotes.

Doing this not only presents your brand in a positive light to your followers but showcasing customer reviews is also a powerful way to encourage other customers to leave their own reviews.

For more details on our products and services, please feel free to visit us at:  Online Marketing,  Social Media Marketing,  Internet Marketing,  Search engine marketing   &  Internet Marketing Company.

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Artificial Intelligence Will Play a Bigger Role in SEO

Artificial intelligence (AI) is changing how people connect and interact with online content. Google’s AI algorithm is particularly worth noticing from this time. It will greatly impact SEO in 2022. By the way, to optimize your Portland business website for leads, get Sprout Portland SEO.

Mobile-Friendliness Will Greatly Impact Search Rankings

In 2019, Google rolled out mobile-first indexing, implying the search engine looks primarily at the mobile version of a website, deeming this the “primary” version rather than of the desktop version. This change is totally understandable, given that nearly 74% of internet users will access the internet solely via mobile devices by 2025. Survey how effective your mobile site is with Google’s free mobile-friendly test and be sure to use an SEO consultant that is well versed in optimizing for mobile.

Voice  Search Will Impact Search Queries

Thanks to innovations like Siri, Alexa, and Google Assistant, voice search technology has really advanced. As technology has gotten better, it has also gotten more popular. The percentage of households predicted to own a smart speaker by 2022 is 55%.

Content That Attains the Google EAT Principle Will Rank Higher

Google has repeated that content quality is crucial for ranking accomplishment. But what does “quality” mean to Google? Imply to the EAT principle: Expertise, Authoritativeness, and Trustworthiness. These components help deduce if a website landing page has valuable quality content on it. This principle is particularly applicable in business niches that fall under the “your money, your life” (YMYL) label, such as finance and health care.

Long-Form Content Will Help Improve SERPs

According to our State of Content Marketing Report, long reads of 3,000-plus words get three times more traffic and four times more shares. They also achieve 3.5 times more backlinks than articles of the average length of 901 to 1,200 words. Start focusing on long-form content to achieve higher search rankings. That said, your content must maintain quality. The aim is to provide users with shareable information that keeps them engaged.

Featured Snippets Will Become More Prominent

You won’t have to develop long-term content entirely. if you want to climb the Google rankings. Featured snippets, which were rolled out in 2017, are a sort of shortcut to gaining prominence in Google and they’re very brief. Sometimes, when you type something into Google, you may notice a box at the top of the SERPs, above the actual results. That’s a snippet.

Image Optimization

Visual image search has advanced considerably. People will be able to use photos to buy goods, get facts, and more in the future. Since Google has long concentrated on adequate image labeling and optimization, it’s reasonable why this is part of their long-term trend.

More Apparent Long-Form Content

According to a research study long reads of 3,000 words or more receive three times the traffic and four times the shares. They also get 3.5 times as many backlinks as posts that are 900 to 1,300 words in length. So there will be more lengthy content.

For more details on our products and services, please feel free to visit us at:  Online Marketing,  Social Media Marketing,  Internet Marketing,  Search engine marketing  &  Internet Marketing Company.

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Likes, follows, comments and other digital seals of approval may not always translate to tangible business outcomes, but a content-led social strategy, underpinned by the CMS, certainly has value as it can extend your reach beyond your core audience and increase your exposure.

It also enables conversations with your audience, so you can get to know them better on a personal level. These direct interactions give your business a face and solidify your brand identity. If you’re more interested in the tangible benefits of having a sound social strategy, consider this: your presence on social networks may have an impact on how you rank on search engines.

With a CMS, you can knit together the social interactions of your audience, which gives you insights into your customers’ behaviour, their needs and what they think of your brand, in a place where they’re being most frank. In this post, we’ll explain how the right strategy can help you convert the merely interested into the engaged, delighted customer, and how a CMS can help you achieve it.

Post content easily across all networks

By connecting all your social accounts – Facebook, Twitter, LinkedIn – to a CMS with integrated social capabilities, you can automatically publish any content from the platform directly to those networks. This feature alone is worth its weight in the time it saves your content team, who only have to hit publish once. It also ensures your brand identity is maintained across channels.

Build richer profiles of your customers

One of the main benefits of the CMS is that it lets you get to know your customer better. The right social tool in your CMS can link any interactions by your customers on social networks with the profiles you currently have in your database.

This will show you how they feel about your brand, give context to their interactions, determine which customers you should get in touch with – might they be leads? – and see what content is resonating with which sections of your audience.

This insight into audience behaviour also gives you the ability to personalise the content you serve your customers, such as paid social ads, to suit them. Some social integrations offered by content management systems will let you schedule publishing content at a later time, according to the insights you get, or make suggestions for when to post, so that you get the maximum engagement with your content.

Get a wide view on how your customers are engaging with your content

Encouraging discussion around your brand on social media can be a great way of determining how it is perceived by consumers, especially as they’re more likely to be frank in a social space. With the right CMS capabilities, you can monitor these customer interactions and keep tabs on mentions of specific keywords or hashtags.

Monitor paid search campaign performance

Marketers are dedicating an increasing amount of ad spend to paid social campaigns. With more than $30 billion invested in the medium in 2016, how can marketers give themselves the best chance of achieving return on investment?

Some content management systems have capabilities to track paid campaigns and link them to customer profiles as well as provide an overview of performance. It may also be possible, by using contextual data, to target a segment of your audience in real time, thus optimising your ad spend.

For more details on our products and services, please feel free to visit us at: Online Marketing,  Social Media Marketing, Internet Marketing ,   Search engine marketing   &  Internet Marketing Company.

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