That is, since content marketing can impact so many areas of the brand (like brand mentions, web traffic, links, social media activity, conversions, etc.), it’s tough to credit content marketing for impacting any one area for the success of a piece of content or marketing campaign.

As an SEO, it’s important to realize two things from the outset:

It’s unrealistic to expect every action you take or every piece of content you optimize and share to be a success. In fact, much of your work as it regards content won’t yield any definable results — at first. That has to do with content marketing taking time to work most effectively.

Lack of clarity regarding the success of your content marketing efforts is not an excuse to quit. You have to start somewhere; the longer it takes you to get started, the longer it’ll take for you to see the results you hope for.

The tangibles

Website traffic

Traffic is an obvious benefit; it’s also one of the most important. Creating quality content enhances the chances of your website acquiring and retaining visitors.

Improved search visibility

Valuable content attracts editorial links, which tell Google you’re important and authoritative. In-depth and thorough content can also help provide additional “raw material” that Google can crawl and use to get a more complete idea of what your company is about, allowing it to return your site for more relevant queries (including a great many long-tail queries).

Direct customer conversions

The better able you are to explain the unique value proposition of your products or services, the greater the chance of your brand earning their business.

DRIVING REVENUE WITH CONTENT MARKETING

The number one goal of every content marketing program is to generate leads that drive revenue. Traditionally this job has been more of an art than a science, with marketers relying mainly on experience and intuition to capture the attention of prospects and turn them into sales. Now that content is king, companies are shifting their focus to creating subject matter that will grab the buyer’s attention and serving it up in compelling formats at just the right time

“Content is king” is an often-cited extract in the world of internet marketing, search engine marketing, and colour marketing. The faith behind this is the content of the text in particular. It is foremost to the success of a website.

For more details on our products and services, please feel free to visit us at:  Online Marketing Companies New Delhi, Best Online Marketing Company New Delhi,  Search engine marketing New Delhi,  Social Media Marketing New Delhi  &   Best Online Marketing Company.    

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This is, ideally, your goal – especially if you’re sharing valuable information. When a person shares, likes, or comments on your post, people in their network see that activity. This will expose your business to an even bigger audience!

This type of content distribution is especially important for several reasons. First, users are likely to place more confidence in recommendations made by people they already have a relationship with. Second, taking advantage of user-generated content distribution is an extremely cost-effective strategy.

Also, being active on social media will improve your company’s search engine results. Search engines do consider social media profiles in their algorithms when ranking web pages.

Finally, if a customer’s search directs them to your company’s social media page, they can then find the link to your company website. I mean, as long as you have filled out all of your profile information, which you, of course, did.

Meet Your Customers Where They Are

To find new customers to drive to your business, you have to meet them where they are.

That might sound like common sense, but it’s not always easy to predict where your customers will be.

This is especially true when it comes to marketing for a home building company. There’s no one single location to find customers who might be interested in buying a new home.

This is one of the reasons why social media development is such a powerful tool for online marketing. Recent studies show that active users on Facebook continue to grow year over year. Moreover, with social media, you are also able to target specific audiences (we’ll get into this more later, promise!).

Another reason it’s important to be on social media is because people expect companies to be there. In a sense, it legitimizes your company to potential customers. So you want to make sure to give people the opportunity to interact with your company on social media. If you

don’t, they could opt for a competitor who does provide that option.

Generate Conversation About Your Company

These days, people have a wealth of information available at their fingertips. All it takes is a simple online search.

Most information that consumers seek is generated from online searches. In fact, 88% of people consult online reviews before making purchase decisions. Given this, it’s understandable why it is so important to generate conversation about your business.

With the help of social media, you can encourage customers to share information about their experience with your company. The more positive reviews you have, the better!

Social media also allows your company to communicate directly with your customers. Answer their questions online and they’ll feel more connected to your company. Plus, this will help answers others’ questions as well.

A note here: don’t ignore the negative reviews. Do your best to address them professionally, and in a timely fashion. This will show other visitors that you care about all of your customers, not just the happy ones.

For more details on our products and services, please feel free to visit us at: Online Marketing Company New Delhi, Online Marketing Companies New Delhi, Best Online Marketing Company New Delhi, Search engine marketing New Delhi, Social Media Marketing New Delhi.

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Whether you’re tweeting, posting, or sharing, here are six ways that social media can help you boost your business:

Establish your brand. Think of your social media accounts as a window into your company. When someone is considering buying a product or service, they’ll look at the business’s social media accounts to get a better feel for their brand. Be creative and make sure that your social media presence accurately reflect your business’s values and offerings. Encourage happy customers to leave reviews so new visitors or potential customers can read positive testimonials.
Reach new customers. Social media is an easy way to connect with new customers. One option is buying social media ads, which allow you to select a budget and boost your posts to relevant audiences. Of course, you don’t necessarily have to pay to play. On Instagram, you can increase brand awareness by following other accounts that may be interested in your brand based on who they follow or hashtags they’re using. You can also attract followers by using relevant hashtags in your own posts. Finally, you can generate followers by asking loyal customers to post about your company and mention your account in their own social media posts.
Gain a reputation for top-notch customer service. In the digital age, rather than picking up a phone to ask a question or lodge a complaint, consumers will often take to social media. Whether a customer is reaching out via a private message or a public review, it’s important to respond in a timely, polite manner. Doing so can help you gain customer loyalty.
Communicate important information quickly. In addition to sending email updates about upcoming sales or new products to your customers, you can also notify them through social media using engaging photos or videos. Your social media accounts are also an important way to rapidly share business updates with customers during disasters and emergencies.
Recruit new employees. Social media can even help you recruit new employees. Post job openings on LinkedIn, which is one of the leading social media sites for professional networking. –In addition, Facebook rolled out a new job listings feature that allows you to post openings.
For more social media tips and strategies, we encourage small business owners to take our free “Social Media Marketing” online course. For more small businesses resources, tools, and updates, follow SBA on Twitter, Instagram, LinkedIn, YouTube and Facebook.

For more details on our products and services, please feel free to visit us at: Online Marketing Company New Delhi, Online Marketing Companies New Delhi, Best Online Marketing Company New Delhi, Search engine marketing New Delhi, Social Media Marketing New Delhi.

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Sometimes, an update may be more noticeable. We aim to confirm such updates when we feel there is actionable information that webmasters, content producers or others might take in relation to them. For example, when our “Speed Update” happened, we gave months of advanced notice and advice.

Several times a year, we make significant, broad changes to our search algorithms and systems. We refer to these as “core updates.” They’re designed to ensure that overall, we’re delivering on our mission to present relevant and authoritative content to searchers. These core updates may also affect Google Discover.

We confirm broad core updates because they typically produce some widely notable effects. Some sites may note drops or gains during them. We know those with sites that experience drops will be looking for a fix, and we want to ensure they don’t try to fix the wrong things. Moreover, there might not be anything to fix at all.

Core updates & reassessing content

There’s nothing wrong with pages that may perform less well in a core update. They haven’t violated our webmaster guidelines nor been subjected to a manual or algorithmic action, as can happen to pages that do violate those guidelines. In fact, there’s nothing in a core update that targets specific pages or sites. Instead, the changes are about improving how our systems assess content overall. These changes may cause some pages that were previously under-rewarded to do better.

One way to think of how a core update operates is to imagine you made a list of the top 100 movies in 2015. A few years later in 2019, you refresh the list. It’s going to naturally change. Some new and wonderful movies that never existed before will now be candidates for inclusion. You might also reassess some films and realize they deserved a higher place on the list than they had before.

The list will change, and films previously higher on the list that move down aren’t bad. There are simply more deserving films that are coming before them.

Focus on content

As explained, pages that drop after a core update don’t have anything wrong to fix. This said, we understand those who do less well after a core update change may still feel they need to do something. We suggest focusing on ensuring you’re offering the best content you can. That’s what our algorithms seek to reward.

A starting point is to revisit the advice we’ve offered in the past on how to self-assess if you believe you’re offering quality content. We’ve updated that advice with a fresh set of questions to ask yourself about your content:

Content and quality questions

• Does the content provide original information, reporting, research or analysis?
• Does the content provide a substantial, complete or comprehensive description of the topic?
• Does the content provide insightful analysis or interesting information that is beyond obvious?
• If the content draws on other sources, does it avoid simply copying or rewriting those sources and instead provide substantial additional value and originality?
• Does the headline and/or page title provide a descriptive, helpful summary of the content?
• Does the headline and/or page title avoid being exaggerating or shocking in nature?
• Is this the sort of page you’d want to bookmark, share with a friend, or recommend?
• Would you expect to see this content in or referenced by a printed magazine, encyclopedia or book?

Expertise questions

• Does the content present information in a way that makes you want to trust it, such as clear sourcing, evidence of the expertise involved, background about the author or the site that publishes it, such as through links to an author page or a site’s About page?
• If you researched the site producing the content, would you come away with an impression that it is well-trusted or widely-recognized as an authority on its topic?
• Is this content written by an expert or enthusiast who demonstrably knows the topic well?
• Is the content free from easily-verified factual errors?
• Would you feel comfortable trusting this content for issues relating to your money or your life?

Presentation and production questions

• Is the content free from spelling or stylistic issues?
• Was the content produced well, or does it appear sloppy or hastily produced?
• Is the content mass-produced by or outsourced to a large number of creators, or spread across a large network of sites, so that individual pages or sites don’t get as much attention or care?
• Does the content have an excessive amount of ads that distract from or interfere with the main content?
• Does content display well for mobile devices when viewed on them?

Comparative questions

• Does the content provide substantial value when compared to other pages in search results?
• Does the content seem to be serving the genuine interests of visitors to the site or does it seem to exist solely by someone attempting to guess what might rank well in search engines?

Beyond asking yourself these questions, consider having others you trust but who are unaffiliated with your site provide an honest assessment.

Also consider an audit of the drops you may have experienced. What pages were most impacted and for what types of searches? Look closely at these to understand how they’re assessed against some of the questions above.

For more details on our products and services, please feel free to visit us at: Online Marketing Companies New Delhi, Best Online Marketing Company New Delhi, Search engine marketing New Delhi, Social Media Marketing New Delhi, Online Marketing Company New Delhi.

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Zero-click searches are the new normal 

Thanks to such SERP features as featured snippets, Google’s Local Packs, Knowledge graphs, and so on, more than half of all searches are now “zero-click searches.” That means that the user’s query is answered on the SERP itself, without them having to click away anywhere.

Do your best to optimize for Rich and Featured snippets

In the situation where zero-click searches are so prevalent, the information shown on the SERP itself is now more important than ever. Two great ways to stand out is to get Rich or Featured snippets.

Rich snippets — those that, in addition to title and description, show images, stars for reviews, prices for products, etc. — are easier to get, but they will also bring lower CTR improvements compared to a Featured snippet. Your result will be more noticeable, though, even if your position in a SERP will remain the same.

Featured snippets — an entire block of information that is shown at the top of a SERP — bring great increases in CTR. But getting one is quite a bit more tricky.

Local SEO is changing 

A huge number of the aforementioned zero-click searches are local searches for which the results are shown on the SERP itself, in so-called Local Packs. For mobile devices, a single Local Pack might take up as much space as an entire SERP shown to a user.

What do we do?

You can cover a vast number of searches, mostly those containing keywords such as “near me” or “address” and “phone number” in one fell swoop, by creating a Google My Business page for your company.

But that should only be the beginning of your efforts. A large number of searches will not end on Local packs. People who want to compare products, look up more detailed information, etc. will still go on your website, and that’s where the traditional SEO practices become important.

The machines are here to stay

For years now Google’s been using learning algorithms to improve their users’ experience with search and help avoid keyword-stuffed webpages. In 2020, this will be more important than ever with Google’s latest algorithm named BERT.

Now, as far as we know, Google uses three mechanisms: first is Neural Matching, which figures out the meaning of the query. Second is RankBrain, which adjusts the SERP’s relying on the collected data about users’ behavior. The third, the newly-implemented BERT, is the algorithm that is used for analyzing the structure of a search to better understand the context in which keywords are used.

Brand building should be a priority

One noticeable trend for any marketer working today is that organic social is pretty much dead. While paid advertising still works brilliantly for social, the fact that more and more companies are doing it creates a real trend where ROI for paid ads will be decreasing.

It’s obvious at this point that paid ads will become more prevalent and expensive for everybody who wants to grow through that avenue. In these conditions, brand awareness and brand building come to the forefront of digital marketers’ efforts. On the other hand, linkless mentions are becoming more and more important, with Google and Bing confirming those are used as ranking signals.

Every time marketers think we got this SEO thing down, the rules start to shift and change. A great example is how local SEO changed. Today, having Google My Business is becoming more important for some local businesses than having a website, and this is just a symptom of a larger trend.

For more details on our products and services, please feel free to visit us at: Online Marketing Company New Delhi, Online Marketing Companies New Delhi, Best Online Marketing Company New Delhi, Search engine marketing New Delhi, Social Media Marketing New Delhi.

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Still not convinced? We’ve collected 51 statistics that prove the value, power, and impact of customer reviews.

Proof customers read reviews

1. About 95% of customers read reviews before making a purchase. (Spiegel)
2. 93% of customers will read reviews of local businesses to determine its quality. (BrightLocal)
3. 72% of customers won’t take any buying actions until they’ve read reviews. (Testimonial Engine)

Impact of online reviews on sales

4. 92% of B2B buyers are more likely to purchase after reading a trusted review (G2 and Heinz Marketing)
5. For every one star increase that a business gets on Yelp, they see a 5-9% increase in revenue. (Harvard Business Review)
6. When a product gets five reviews, the likelihood of it being purchased increases by 270%. (Spiegel)
7. When higher-priced items display reviews, the conversion rate increases by 380%. (Spiegel)
8. If a business has more than nine current reviews, they earn 52% more revenue than the average. If a business has more than 25 current reviews, that increases to 108%. (Womply)
9. Businesses that claim their free listings on at least four review sites earn an average of 46% more revenue. (Womply)
10. Purchase likelihood increases by 15% when buyers read verified reviews over anonymous reviews. (Spiegel)
11. Given two products with similar ratings, consumers are more likely to buy the product with more reviews. (Psychological Science)
12. Reviews make customers 71% more comfortable purchasing a product. (3D Cart)
13. Customers spend 31% more when a business has positive reviews. (Broadly)

Customer review engagement

14. 91% of customers from the ages of 18 to 34 trust online reviews just as much as personal recommendations. (BrightLocal)
15. 92% of customers trust peer recommendations. (Search Engine Watch)
16. Customers require a business to have at least 40 online reviews before they believe its average star rating. (BrightLocal)
17. 73% of customers place more value on the written review, rather than the star rating. (Fan and Fuel)
18. About 85% of consumers consider any review older than three months to be irrelevant. (BrightLocal)
19. Reviews account for about 15% of the method Google uses to rank local businesses. (Moz)
20. About 50% of consumers need to see at least a 4-star rating to consider a business. (Blumenthals)
21. 54% of consumers visit a local business’ website after reading a positive review. (BrightLocal)
22. 67% of B2B buyers want to see a mix of both positive and negative reviews when checking out a business. (G2 and Heinz Marketing)

Importance of replying to customer reviews

23. 75% of businesses don’t even respond to their reviews. (Womply)
24. Businesses that respond to just one customer review earn 4% more revenue on average. (Womply)
25. When a business replies to at least 25% of their online customer reviews, on average, they earn 35% more revenue. (Womply)
26. To out-do your competitors, you need to respond to at least 30% of your reviews. (Uberall)
27. People spend around 49% more money at businesses that respond to their customer reviews. (Womply)
28. 53% of customers expect a business to reply to their online review within seven days. (ReviewTrackers)
29. 41% of customers say that when brands reply to their online reviews, it makes them feel the company really cares about their customers. (Bazaarvoice)
30. Not replying to customer reviews puts companies at risk of increasing churn by 15%. (Chatmeter)
31. 89% of consumers read replies to reviews. (BrightLocal)
32. Seven out of 10 consumers changed their opinion about a brand after the company replied to a review. (Marketing Charts)

Power of negative reviews

33. On average, 19% of reviews a business receives are negative. (Womply)
34. 82% of customers actively seek out negative reviews. (PowerofReviews)
35. Negative reviews can stop an average of 40% of buyers from wanting to buy from a business. (BrightLocal)
36. When customers interact with negative reviews, they spend five times as long on a business’ website. (Reevoo)
37. Businesses whose total number of reviews are 15-20% negative actually average 13% more revenue than businesses whose total number of reviews are 5-10% negative. (Womply)
38. 72% of B2B buyers say negative reviews give depth and insight into a product. (G2 and Heinz Marketing)
39. 40% of B2B buyers say negative reviews help build credibility for a product. (G2 and Heinz Marketing)
40. 95% of customers  get suspicious of a rating if there are no negative reviews. (Reevoo)
41. The likelihood of purchase peaks at a star rating of 4.0 to 4.7, then decreases as the rating gets closer to 5.0. (Spiegel)

How to get reviews

42. About 75% of customers are willing to answer anywhere from one to five survey questions. (GatherUp)
43. 68% of consumers have left a review for a local business after being asked to do so. (BrightLocal)
44. Up to 80% of reviews originate from follow-up emails urging shoppers to review their purchases. (Spiegel)
45. Brands can expect their average star rating to increase after emailing buyers a direct link to submit reviews. (Spiegel)

Reviews and user-generated content

46. 83% of people think a business with a user-generated review on their landing page is trustworthy. (BrightLocal)
47. 76% of consumers are more likely to trust content shared by their peers rather than content shared by brands. (AdWeek)
48. 66% of buyers use sources outside of vendor materials during the research phase. (CMI and SmartBrief)
49. Irrelevant content is the number one reason buyers don’t engage with vendors more frequently. (Marketo)
50. Reputation makes up over 25% of a brand’s market value. (Deloitte)
51. 78% of customers who read reviews were satisfied with their purchase. (Broadly)

For more details on our products and services, please feel free to visit us at: Online Marketing Company New Delhi, Online Marketing Companies New Delhi, Best Online Marketing Company New Delhi, Search engine marketing New Delhi, Social Media Marketing New Delhi.

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Growth hacking is the action of executing a number of strategies to promote business growth. Before we discover more about what growth hacking is, it’s important to understand the main goal that growth hackers strive to achieve.

At its core, the concept of growth is simple. Digital marketers’ goal is to increase brand awareness and encourage audience engagement to promote the product or service they provide. Growth hackers have a strong focus on growing the business, no matter what department it may include. This model is seen frequently in start-up businesses.

Growth hackers take every aspect of the sales funnel to find the best strategies to grow. They find (and sometimes create) new ways to acquire new customers and retain them at low-cost expenses.

What is digital marketing?

Digital marketing is marketing a product or service through digital channels like the internet, mobile devices and social media. Digital marketers focus on the relationship between a brand and its customers in order to gain the trust needed for future conversions.

Acquiring new customers (or users) and increasing brand awareness is key to digital marketing success. Creating resourceful content, utilizing SEO strategies and social media engagement help digital marketers reach marketing goals.

Digital marketing advantages

Digital marketers strive to achieve brand awareness and customer loyalty to market the product or service they find useful to their audience. This requires them to find the best avenues to make what they offer appealing to their users.

Digital marketers utilize many digital platforms to get their message across. They take advantage of social media and email marketing opportunities to engage with their audience. The companies they work for provide the capital they need to carry out successful campaigns and pay website traffic using PPC campaigns. As a result, digital marketers have the funds at their disposal to help them achieve the goals they have set in place.

Growth hacking hacks

Growth hackers are typically associated with startup companies (and low-cost budgets) that are looking for exponential growth. And according to Andrew Chen, a growth hacker who has worked previously with Uber, successful growth rates come to those who are offering a product or service that people already love.

Growth hackers work across many department including marketing, sales and product development. They do not limit their responsibilities and they do what it takes to stimulate the growth they need. Rather than trying to make a product/service fit into the needs of the consumer, they are focused on how to push the company to the next level.

The differences between growth hacking vs. digital marketing are divided by a fine line, but you cannot deny that each one requires a different approach. If you decide to go down the growth hacking path, it’s important that you know a few things before getting started.

We’ll share five things with you to help you with your growth hacking venture. These tips will allow you to map out your journey with growth hacking and how to build the perfect team.

Growth hackers value digital marketing.

We don’t want you to think that growth hackers ignore the marketing strategies that have proven a success. By no means should you neglect these techniques when trying to achieve exponential growth. Growth hackers work across the entire board, and that includes the marketing department.

Growth hackers are very much involved in content marketing and analytics. They dive deep into content performance and how users are responding to the companies campaigns. Information that is obtained through marketing channels provide the necessary information growth hackers need to design better growth strategies.

Data and results are key.

Speaking of results, growth hackers live on data-driven results. Everything a growth hacker does is based on some result from a test he/she set up. What is important to understand is that growth hackers need to see how the company is performing so that they can adjust their efforts for success.

Just as a digital marketer will track a new blog’s performance and then edit and revise the content to improve the results, a growth hacker does the same to improve the results in every area of the company.

Your growth hacking team

When you are building a growth hacking team, it’s is imperative that you get the right kind of people. A certain kind of breed fit the growth hacker position. You need individuals who are scrappy, and willing to do what it takes to succeed.

Not only do they have to be willing but they have to be logical and creative as well. Considering growth hackers find ways to grow with low-cost solutions, team members must have the ability to create a new strategy when one is not available to them.

Product market fit

We’ve covered how growth hacking works for companies with a genius product/service. So, let’s delve into what we really mean by this. Product market fit is when you have a product (or service) that perfectly meets the needs of a specific audience.

When your product doesn’t meet these expectations, you will know.

Product market fit is what you need in order to benefit from growth hacking. You want to worry less about convincing the consumer of your product’s credibility and more on how to scale the business. Working with a product that checks every box for the consumer makes it easy for growth hackers to succeed.

Different company, different strategy

Last but not least, be aware that not everyone’s growth hack will be the same. Each business has its own individual identity and requires something different. Be sure to not look at other successful growth hacking companies (like Dropbox and Uber), and wonder why their strategies aren’t working for you.

Keep in mind the importance of testing, and rely on your company’s results to determine your next plan of attack.

For more details on our products and services, please feel free to visit us at: Online Marketing Company New Delhi, Online Marketing Companies New Delhi, Best Online Marketing Company New Delhi, Search engine marketing New Delhi, Social Media Marketing New Delhi.

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So if you’re not using this as your advantage, you’re losing a lot of potential for your business. It’s not just a messenger where you can send messages and photos, but also it’s a great marketing tool. In this guide, we’ve explained how you can turn these customers into profitable leads.

Use it on your website

Many websites use WhatsApp as their social sharing button. It’s a very good practice to use this feature because it turns your daily website visitors into leads.

Use it as contact form

Normally, people use a Contact now form to interact with your website. Most of them don’t even have an email so they just leave your website and never ask questions. Now with the advancement of technology, you can use WhatsApp as your contact form. Everyone has Whatsapp nowadays, so it is helpful for them to just ask the relevant query directly from the owner.

Whatsapp Numbers

First of all, you must create a directory of all the WhatsApp numbers you’ve collected so far. Now sort them based on certain groups. DOn’t just import numbers on your smartphone, rename them as soon as possible. You can also find third-party websites on the internet that sells WhatsApp number.

Bulk Whatsapp sender

In WhatsApp, you can send only one message at a time. Now imagine you have a directory of 1 million WhatsApp numbers, and you have to send messages to every one of them. Sounds tricky right!

Use a bulk WhatsApp sender to your message with just one click. This software allows you to share your content with hundreds of WhatsApp numbers, in a single go.

Whatsapp group links

Whatsapp allows a feature called ‘groups’ in which you can invite up to 150 people, to send a message on one go. You can use online WhatsApp group links to share your content with a wide variety of customers. Use different WhatsApp groups to share your content, and access all of them under one roof.

Use WhatsApp as meeting

Whatsapp also allows a feature to host meetings and group discussions. You can use this feature to contact your prime customers and increase your business leads.

No Spamming

In email marketing, there are some possibilities that your message might end up in the spam folder. Which the customer thinks is bad marketing. The main advantage of WhatsApp is that it sends your message directly to the customer. This increases the chance of converting your users into customers.

For more details on our products and services, please feel free to visit us at: Online Marketing Company New Delhi, Online Marketing Companies New Delhi, Best Online Marketing Company New Delhi, Search engine marketing New Delhi, Social Media Marketing New Delhi.

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As said by Sean Ellis, Founder & Chief Evangelist, GrowthHackers.com, “For meaningful growth, start-ups must completely change the rules of traditional channels or innovate outside of those growth channels. They are too desperate and disadvantaged to adapt to the old rules of marketing. They have to dig deep creatively, and relentlessly test new ideas. If they don’t figure it out quickly, they will go out of business.”

How To Increase Your Brand’s Visibility with Social Media Growth Hacking

While growth hacking is instrumental in achieving fast and massive growth on slim budgets in an organization, it can also help you attract more users to your social media accounts. With increased traffic across different channels, you can garner more subscribers and followers, thereby generating more leads and increasing conversions.

What Channels Does Growth Hacking Involve?

Growth hacking via content

• Smart growth hackers keep a check on the latest developments in Google’s algorithm and craft their content to get maximum benefits on the platform. They understand the power of data and tweak their strategies based on empirical evidencefrom past campaigns.
• Another aspect of growth hacking is about being on the lookout for new opportunitiesand understanding the concept of content virality. A growth hacker works on publishing original content that has the potential of going viral for the right reasons and success.

Growth hacking via social media

It is a difficult task to dominate popular social media platforms like Facebook, Instagram, and Twitter because of the sheer competition. So, you need to devise a better distribution strategy that can help in cutting through the noise and present your content in front of the relevant audience at all times.

When you are able to growth hack a platform to get optimal results, conversions increase and lead your brand into a better financial position. In addition to that, you can also funnel traffic from your site to the desired social platform and vice versa.

Social media engagement as a form of growth hacking

While traditional practices like embedding social media posts in a blog and following an optimized social media sharing schedule still work, it is important to find out what’s the new way to engage more people on your social platforms

If your brand is seen as a leader and you can learn to captivate user’s emotions through your content, then you are likely to get the best engagement for sure. You can also use growth hacking tools like SocialPilot to optimize your social media marketing campaigns and create a buzz around your brand’s offerings.

Social media lead generation

When you implement growth hacking into the lead generation process, you will observe a symbiotic relationship between both buyers and sellers. You must optimize your organic search, SEO, email advertising, and content marketing using lead generation growth hacking.

Simple tweaks like allowing logins using Facebook and Gmail, offering special coupons, investing in customers through referral programs, integrating live chats and chatbots and using pop-ups effectively are just a few hacks you can implement in your social media lead generation strategy.

For more details on our products and services, please feel free to visit us at:  Online Marketing New Delhi, Online Marketing Company New Delhi, Online Marketing Companies New Delhi, Best Online Marketing Company New Delhi, Search engine marketing New Delhi.

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SEO Is Not A Cost But An Investment

An investment with a high return. By tying in SEO to Web analytics data, you may observe certain keywords having great conversion rates for which you rank only on page #2 on Google and know that you’re leaving money on the table.

Lifting your rank to the top 3 spots on the first page, where most clicks go, can provide a massive return on your modest investment into SEO.

SEO Turns The Spotlight On Your Sales Rockstar

And who would that be? Your website!

Think about it. It’s open 7 days a week, all year long, and never calls in sick or reports late to work. It does whatever it’s told to do, and pulls in sales, leads and opt-ins like clockwork. Your website is your ‘perfect employee’, multitasking effectively, tackling thousands of prospects at once, and only limited by what you ask of it.

Search engine optimization lavishes attention on your sales rock-star, generating the highest performance by giving it the right emphasis and focus in your marketing arsenal.

SEO Impacts The Research/Buying Cycle

SEO will increase your sales without proportionately increasing your marketing costs, thereby growing profits exponentially and over time. SEO can further all your business goals at a better ROI than most other comparable forms of online marketing because of this fundamental effect of better conversions and more sales at little incremental cost.

Assuming that everybody has heard about your brand or thinks that you’re the best place to buy can be a very costly mistake. People are constantly researching good deals, and are using the social-driven Web for comparison shopping. And price conscious shopping behavior is more common in tough financial times, when consumers spend their money more cautiously.

SEO plays an important role in this research and buying cycle. It’s like a prospect magnet, attracting potential buyers to your website through critical and relevant keywords and phrases ranked high in search engines where searchers are already looking for information about them. It’s about being where your customers are, and directing them towards solutions you offer them.

SEO Pricing Is Variable

Pricing SEO services is Difficult. There are no universal standards by which you can fix a ‘rate card’ for SEO services. Keyword analysis, link building and other SEO activities are unique, customized and tailored differently for specific situations. And even among SEO providers, there is a wide range in quality. There are seasoned professionals and there are scammers, amateurs and ignorant practitioners.

SEO Is Never Too Costly!

Nowhere else in marketing is it likely to pay off by being a contrarian as with choosing the right SEO company. In comparing several companies, you’re often tempted to pick the least expensive pitch, while it may actually be a smart choice to pick the most expensive one!

How? SEO is not a cost. It’s an investment. And even if the highest priced SEO company charges you twice as much as the rest, as a marketing manager or decision maker, you should look deeper into why they are so expensive. What makes them so confident as to pitch you with an offer others would toss into the dust-bin without a second thought?

SEO Can Multiply Your Impact

By ignoring SEO, that’s exactly what you’re doing with your fancy new website. A website that could have been viewed by thousands of your best prospects and ideal clients. A website that you’re now leaving to the whim and fancy of Google to rank at its will.

SEO is your digital calling card. It can multiply your impact massively by getting your website in front of targeted eyeballs. There’s good reason to have it handled by professionals who know their job.

SEO Keeps You From Missing Out On Free Advertising

Would you trust another agency to write your door sign, or decide what goes on your visiting card? Will you allow your competitor to design your display ads, or decide who sees your storefront?

If you don’t strategically craft your website’s title tags and meta descriptions, that’s what you’re permitting. And that’s not good for business at all. It’s like leaving “lorem ipsum” text on your printed marketing materials!

SEO lets you dictate how your business should be featured on search results. If thousands of your prospects are viewing “random text”, you’re leaving money on the table. You’re letting a wonderful chance to get free advertising slip through your fingers.

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