Google Local Business
The Importance of Great Content in SEO
Many marketers consider SEO and content marketing to be completely different strategies, however contrary to this belief, SEO and content marketing are very [...]
Are search engines penalizing AI-generated content?
The short answer is no. Whether or not content is generated by AI is not a direct factor in rankings. In fact, Google has explicitly stated that, [...]
How to Utilize AI in Your SEO Strategy
Understanding the AI Tools Available for SEO
It’s important first to gain a comprehensive understanding of the AI tools available for SEO. These tools, [...]
What is local SEO and how to improve your local ranking
Word-of-mouth and local advertisements may be a great way to attract customers from your area. But online search can be equally impactful, if not more. In [...]
Best CMS for 2023 – Part 2
Drupal
Designed for professional web developers, its flexible API architecture supports different digital platforms. Compared to Joomla [...]
WordPress and WooCommerce
What is WordPress?
WordPress is a content management system.
WordPress is therefore analogous to “Windows” on your PC
WordPress has core [...]
How is SEO Important for Marketing?
1. Visibility and Ranking
The most important function of SEO is increasing visibility, which is one such function that helps in converting prospects [...]
Digital marketing tips for small businesses – Part 2
3. Create a Google My Business listing and improve customer reviews
As a small business owner, your reputation could be the difference between gaining or [...]
The future of digital marketing
It’s no secret that digital tools have rapidly accelerated the evolution of marketing as we know it. Just a few years ago, digital marketing involved [...]
Inbound marketing versus digital marketing
Digital marketing and inbound marketing are easily confused, and for good reason. Digital marketing uses many of the same tools as inbound [...]