That is, since content marketing can impact so many areas of the brand (like brand mentions, web traffic, links, social media activity, conversions, etc.), it’s tough to credit content marketing for impacting any one area for the success of a piece of content or marketing campaign.

As an SEO, it’s important to realize two things from the outset:

It’s unrealistic to expect every action you take or every piece of content you optimize and share to be a success. In fact, much of your work as it regards content won’t yield any definable results — at first. That has to do with content marketing taking time to work most effectively.

Lack of clarity regarding the success of your content marketing efforts is not an excuse to quit. You have to start somewhere; the longer it takes you to get started, the longer it’ll take for you to see the results you hope for.

The tangibles

Website traffic

Traffic is an obvious benefit; it’s also one of the most important. Creating quality content enhances the chances of your website acquiring and retaining visitors.

Improved search visibility

Valuable content attracts editorial links, which tell Google you’re important and authoritative. In-depth and thorough content can also help provide additional “raw material” that Google can crawl and use to get a more complete idea of what your company is about, allowing it to return your site for more relevant queries (including a great many long-tail queries).

Direct customer conversions

The better able you are to explain the unique value proposition of your products or services, the greater the chance of your brand earning their business.

DRIVING REVENUE WITH CONTENT MARKETING

The number one goal of every content marketing program is to generate leads that drive revenue. Traditionally this job has been more of an art than a science, with marketers relying mainly on experience and intuition to capture the attention of prospects and turn them into sales. Now that content is king, companies are shifting their focus to creating subject matter that will grab the buyer’s attention and serving it up in compelling formats at just the right time

“Content is king” is an often-cited extract in the world of internet marketing, search engine marketing, and colour marketing. The faith behind this is the content of the text in particular. It is foremost to the success of a website.

For more details on our products and services, please feel free to visit us at:  Online Marketing Companies New Delhi, Best Online Marketing Company New Delhi,  Search engine marketing New Delhi,  Social Media Marketing New Delhi  &   Best Online Marketing Company.    

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1. Instant Exposure

As a small or medium business owner with limited resources, how could you spread the word about your company and products in the most effective manner, without breaking the bank to reach your target?
Because you know that content is king and distribution is queen, you want to bet everything on stellar copy that will sweep your potential buyers off their feet and make them daydream about your merchandise and talk about it in their sleep. In this moment, the question that you should ask yourself is this: how do you choose the right type of content and distribution services to achieve this specific goal? On second through, why choose when you can benefit from a complex content strategy based on an ideal combination of expert articles, blog posts, killer landing pages and press releases?
Each type of content plays an important part that you simply can’t afford to ignore. For instance, while landing pages help you introduce your brands and goods to the world and convert leads into customers, blog posts allow you to establish a more personal connection with your readers, by answering some of their most burning questions, offering advice, expressing your expert opinion and sharing your insight with your audience.
On the other hand, press releases let you build trust and authority on different fronts, by stimulating journalists and media outlets to cover your story, and also by giving your prospects a new reason to visit your store, land on your website, find out more about your most recent accomplishments and try, buy and spread the word about your new product or service.

2. Increased Sales Potential

Aside from bringing credibility and allowing you to stay in the public eye, press releases can also boost your profit margins, by highlighting the most remarkable key benefits and features of your products that position your merchandise on top of any other alternatives currently available on the market. You may feel the need to write and distribute press releases on different occasions, to announce a series of achievements, such as new technological developments, a product or service launch, a new partnership with a prominent company, a milestone that you have just reached or new acquisitions.
Each event that we’ve mentioned is newsworthy enough to command attention and put you and your business into the spotlight for a certain period of time. While the effectiveness of press releases can be difficult to measure, given that you can’t know for sure how many journalists have actually picked up your story and how many people have purchased your products as a result of this increased exposure, it’s safe to say that this type of content can be used to refine your message, get ample press coverage and explore an easier path to convince your potential buyers that what you’re selling it worthy of their attention, time and money.

3. The Chance to Boost the Effectiveness of Your Marketing Plan

Recent statistics unveiled by MarketingProfs indicate that 71% of all B2B marketers count on content marketing to generate new sales leads. This sounds amazing, but what if we told you that you could actually up this percentage by using every single tool in your content marketing toolbox to enhance your online visibility, become more popular and make more money? Press releases represent an exceptional, incredibly affordable marketing addition that you should add to your campaign. You simply cannot go wrong with these tools because they are designed to be controlled by their creators in terms of targeted audience and message.

4. The Opportunity to Brand Yourself as an Industry Expert

Press releases are a great way to build trust and credibility in your field of activity. An excellent PR campaign will offer you the chance to brand yourself as a high-authority artist/business owner and underline the unique attributes of your products.

5. Increased Traffic to Your Website

According to the data shared by ereleases.com, 80 million people worldwide go online daily, looking for unique insight and exclusive stories. This impressive number reveals just how important it really is to use every trick in the book to push your feature to the top of your prospects’ newsfeed and boost your exposure.
Using press releases, you can do that, while also including one or two links to your blog or website, to guide your reader towards other platforms where you promote and sell your goods. As Lisa Buyer from Search Engine Watch points out, while Google has stopped companies from squeezing valuable link juice from press releases by implementing penalties for shady, manipulative link building strategies, a more traditional kind of PR work still represents the key to a flawless communication with journalists, influencers, investors and potential clients.
Without trying to game the system, you could still boost website traffic via press releases (and any other type of quality digital content for that matter), by simply optimizing the key elements of your copy, including keywords, headlines, videos, photos, hashtags and description.

6. Important SEO Benefits

Press releases published by several media outlets will offer you valuable backlinks to your website. Moreover, by optimizing your content, you could increase its visibility online and make your articles searchable on the Internet. Tags pointing to your topic and a set of relevant, industry and company-specific keywords are extremely important elements that you should add to your copy to optimize your press releases and unlock instant SEO benefits.

7. A New Opportunity to Reach Your Targeted Audience

Press release distribution services are industry-specific and ensure location targeting, a prominent advantage that increases your odds of promoting your message in front of an audience that is more likely to respond to your CTAs. This type of services based on geographical location can maximize your reach and help you get in touch with people who share your vision, mission and interests and would be more inclined to test, buy and recommend your products.

8. The Perfect Occasion to Distribute Your Content Across Different Channels

When you’re striving to make a name for yourself on an overcrowded market, it is vital to explore all available mediums to express yourself, build and maintain a connection with your public, receive financial support for your upcoming project and lure customers. Press releases ensure media coverage and can help you see your story in newspapers and magazines or hear about most recent accomplishments on the radio. All these channels can support your marketing efforts, turning you into a more powerful player in your sector.

9. A Solid Relationship with Journalists

Press releases enable you to create stronger ties with journalists who are looking for a good story to share with their readers. A well-written press release will enable you to capture the attention of several media outlets and create win-win situations with influencers in your industry who need to cover interesting facts to stay relevant and competitive on their niche.

10. A Cost-Effective Method to Attract Deep-Pocketed Investors

Press releases offer you the simplest and most affordable method to build your online reputation and increase your visibility on your market. Aside from making your goods seem more desirable in the eyes of your prospects and attracting more clients, press releases can help you capture the attention of influent investors who could become your future sponsors, lift your startup off the ground and fuel your ascension.

For more details on our products and services, please feel free to visit us at:  Internet Marketing New Delhi, Online Marketing New Delhi, Online Marketing Company New Delhi, Online Marketing Companies New Delhi, Best Online Marketing Company New Delhi.

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As per the research done, it has been found that more than 40% of digital marketers monitor their companies’ brand every day, while 21% monitor performs online reputation on hourly basis.

Significant level businesses pay attention to their brand reputation daily because they understand that a single negative media mention can damage how people visualize their company and what impacts it can create for the long run!

When people search for brands online, they primarily search for stamps of credibility-If they find anything negative, it could end up being a significant amount of leads that the business won’t get from people who are put off away from using the services.

A single negative media comment can prevent users from purchasing a product or service from a company.

Through constantly monitoring media mentions, companies can shun the potential loss of a major amount of new business leads and sales.

Businesses Consider Social Media Most Essential Platform for Online.

Online Reputation Management- A Tool

From blogs and social media to reviews and news websites, there is a range of outlets that enterprises must be privy to when monitoring their online brand.

46% of businesses consider social media the most for ORM. while most digital marketers consider social media as the most crucial platform for the online reputation to be monitored.

Businesses Must Devote Resources to Online Reputation Management-ORM

To decrease the threat of damaging their brand reputation, businesses must devote resources to ORM as a part of their digital marketing strategy.

Online Reviews Sites Build Up Trust With Potential Clients

Half of the businesses surveyed stats that- 50% rely on third-party, online reviews sites for monitoring their reputation of the brand.

Having positive reviews can break or make a company that’s trying to earn new business leads or gain sales profit.

Allowing everyone to share their experiences about a company they are working for is a crucial element to build trust and transparency with customers. ORM makes sure what is being shared about your company is positive rather than negative ones.

Social Listening Tools Are Easy And Free to Handle

Tools which are free, are another way for businesses to monitor their online brand reputation.

Tools such as- Google Alerts can be set up quickly and at no cost to the biz that are looking for a tool that will notify them when their brand is highlighted online negatively!

Consider these resources when choosing the best social listening tool for your business.

For more details on our products and services, please feel free to visit us at: Internet Marketing New Delhi, Online Marketing New Delhi, Online Marketing Company New Delhi, Online Marketing Companies New Delhi, Best Online Marketing Company New Delhi.

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This is, ideally, your goal – especially if you’re sharing valuable information. When a person shares, likes, or comments on your post, people in their network see that activity. This will expose your business to an even bigger audience!

This type of content distribution is especially important for several reasons. First, users are likely to place more confidence in recommendations made by people they already have a relationship with. Second, taking advantage of user-generated content distribution is an extremely cost-effective strategy.

Also, being active on social media will improve your company’s search engine results. Search engines do consider social media profiles in their algorithms when ranking web pages.

Finally, if a customer’s search directs them to your company’s social media page, they can then find the link to your company website. I mean, as long as you have filled out all of your profile information, which you, of course, did.

Meet Your Customers Where They Are

To find new customers to drive to your business, you have to meet them where they are.

That might sound like common sense, but it’s not always easy to predict where your customers will be.

This is especially true when it comes to marketing for a home building company. There’s no one single location to find customers who might be interested in buying a new home.

This is one of the reasons why social media development is such a powerful tool for online marketing. Recent studies show that active users on Facebook continue to grow year over year. Moreover, with social media, you are also able to target specific audiences (we’ll get into this more later, promise!).

Another reason it’s important to be on social media is because people expect companies to be there. In a sense, it legitimizes your company to potential customers. So you want to make sure to give people the opportunity to interact with your company on social media. If you

don’t, they could opt for a competitor who does provide that option.

Generate Conversation About Your Company

These days, people have a wealth of information available at their fingertips. All it takes is a simple online search.

Most information that consumers seek is generated from online searches. In fact, 88% of people consult online reviews before making purchase decisions. Given this, it’s understandable why it is so important to generate conversation about your business.

With the help of social media, you can encourage customers to share information about their experience with your company. The more positive reviews you have, the better!

Social media also allows your company to communicate directly with your customers. Answer their questions online and they’ll feel more connected to your company. Plus, this will help answers others’ questions as well.

A note here: don’t ignore the negative reviews. Do your best to address them professionally, and in a timely fashion. This will show other visitors that you care about all of your customers, not just the happy ones.

For more details on our products and services, please feel free to visit us at: Online Marketing Company New Delhi, Online Marketing Companies New Delhi, Best Online Marketing Company New Delhi, Search engine marketing New Delhi, Social Media Marketing New Delhi.

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To understand more about Search Engine Optimization, first, you need to know what a Search Engine is.

A search engine or internet search engine is a system, more specifically a software that is designed to carry out web searches.

You can search the world wide web through a search engine in a systematic way and find particular information you might be interested in in a specified text-based web search query.

By definition, Search Engine Optimization is the process of increasing the quality and quantity of a certain website, or in this case, a product, with the end goal of increasing the visibility of the website or product based on user searches.

This helps on Etsy as, with the right SEO in place, people can easily find the products you are selling just by typing certain keywords on the search bar.

These keywords, as well as other factors, play a huge role in how far down the list of search results you end up on Etsy.

How to Step up Your SEO Game on Etsy

To properly implement Search Engine Optimization within your Etsy products, you need capable tools to help you along the way.

Etsy has an official guide that can help you understand SEO a bit better, but in short, it mainly focuses on the fact that, if your product is great, and if you’re offering something interesting, unique and desirable, people will find you.

It also tells you about keyword management, titles, shop sections, item listings, and inbound links, but it never goes into too many details.

There are a lot of sellers out there, who offer really unique, interesting, fine quality and highly desirable items, but without any sales.

However, there are a lot of other technical factors that can help you rank up higher, and help you find a lot more customers.

As businesses try to achieve online success and struggle throughout time, companies develop systems and methods to help companies strive in the tough e-commerce competition.

As a result, a lot of companies out there are offering quality, tailor-made tools and services to help you rank up higher, and Search Engine Optimize your products effectively.

s a seller, you probably spend a lot of time creating the products themselves and setting them up on the Etsy platform.

In order to gain the attention of customers, and actually make sales on Etsy, you should have two things in mind.

These two factors play a huge role in the success of your product, so you should write them down, remember them, and base all of your future decisions based on these factors for ensured success.

For one, the product should be trendy.

This means that a lot of people should be looking for it, or it should have gathered a cultural following to the point where it’s a must-have.

The second thing you should worry about is competition.

The product you are selling on Etsy shouldn’t have too much competition within its particular niche, and at the same time, the higher the view rate the better.

For more details on our products and services, please feel free to visit us at: Internet Marketing New Delhi, Online Marketing New Delhi, Online Marketing Company New Delhi, Online Marketing Companies New Delhi, Best Online Marketing Company New Delhi.

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Whether you’re tweeting, posting, or sharing, here are six ways that social media can help you boost your business:

Establish your brand. Think of your social media accounts as a window into your company. When someone is considering buying a product or service, they’ll look at the business’s social media accounts to get a better feel for their brand. Be creative and make sure that your social media presence accurately reflect your business’s values and offerings. Encourage happy customers to leave reviews so new visitors or potential customers can read positive testimonials.
Reach new customers. Social media is an easy way to connect with new customers. One option is buying social media ads, which allow you to select a budget and boost your posts to relevant audiences. Of course, you don’t necessarily have to pay to play. On Instagram, you can increase brand awareness by following other accounts that may be interested in your brand based on who they follow or hashtags they’re using. You can also attract followers by using relevant hashtags in your own posts. Finally, you can generate followers by asking loyal customers to post about your company and mention your account in their own social media posts.
Gain a reputation for top-notch customer service. In the digital age, rather than picking up a phone to ask a question or lodge a complaint, consumers will often take to social media. Whether a customer is reaching out via a private message or a public review, it’s important to respond in a timely, polite manner. Doing so can help you gain customer loyalty.
Communicate important information quickly. In addition to sending email updates about upcoming sales or new products to your customers, you can also notify them through social media using engaging photos or videos. Your social media accounts are also an important way to rapidly share business updates with customers during disasters and emergencies.
Recruit new employees. Social media can even help you recruit new employees. Post job openings on LinkedIn, which is one of the leading social media sites for professional networking. –In addition, Facebook rolled out a new job listings feature that allows you to post openings.
For more social media tips and strategies, we encourage small business owners to take our free “Social Media Marketing” online course. For more small businesses resources, tools, and updates, follow SBA on Twitter, Instagram, LinkedIn, YouTube and Facebook.

For more details on our products and services, please feel free to visit us at: Online Marketing Company New Delhi, Online Marketing Companies New Delhi, Best Online Marketing Company New Delhi, Search engine marketing New Delhi, Social Media Marketing New Delhi.

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Sometimes, an update may be more noticeable. We aim to confirm such updates when we feel there is actionable information that webmasters, content producers or others might take in relation to them. For example, when our “Speed Update” happened, we gave months of advanced notice and advice.

Several times a year, we make significant, broad changes to our search algorithms and systems. We refer to these as “core updates.” They’re designed to ensure that overall, we’re delivering on our mission to present relevant and authoritative content to searchers. These core updates may also affect Google Discover.

We confirm broad core updates because they typically produce some widely notable effects. Some sites may note drops or gains during them. We know those with sites that experience drops will be looking for a fix, and we want to ensure they don’t try to fix the wrong things. Moreover, there might not be anything to fix at all.

Core updates & reassessing content

There’s nothing wrong with pages that may perform less well in a core update. They haven’t violated our webmaster guidelines nor been subjected to a manual or algorithmic action, as can happen to pages that do violate those guidelines. In fact, there’s nothing in a core update that targets specific pages or sites. Instead, the changes are about improving how our systems assess content overall. These changes may cause some pages that were previously under-rewarded to do better.

One way to think of how a core update operates is to imagine you made a list of the top 100 movies in 2015. A few years later in 2019, you refresh the list. It’s going to naturally change. Some new and wonderful movies that never existed before will now be candidates for inclusion. You might also reassess some films and realize they deserved a higher place on the list than they had before.

The list will change, and films previously higher on the list that move down aren’t bad. There are simply more deserving films that are coming before them.

Focus on content

As explained, pages that drop after a core update don’t have anything wrong to fix. This said, we understand those who do less well after a core update change may still feel they need to do something. We suggest focusing on ensuring you’re offering the best content you can. That’s what our algorithms seek to reward.

A starting point is to revisit the advice we’ve offered in the past on how to self-assess if you believe you’re offering quality content. We’ve updated that advice with a fresh set of questions to ask yourself about your content:

Content and quality questions

• Does the content provide original information, reporting, research or analysis?
• Does the content provide a substantial, complete or comprehensive description of the topic?
• Does the content provide insightful analysis or interesting information that is beyond obvious?
• If the content draws on other sources, does it avoid simply copying or rewriting those sources and instead provide substantial additional value and originality?
• Does the headline and/or page title provide a descriptive, helpful summary of the content?
• Does the headline and/or page title avoid being exaggerating or shocking in nature?
• Is this the sort of page you’d want to bookmark, share with a friend, or recommend?
• Would you expect to see this content in or referenced by a printed magazine, encyclopedia or book?

Expertise questions

• Does the content present information in a way that makes you want to trust it, such as clear sourcing, evidence of the expertise involved, background about the author or the site that publishes it, such as through links to an author page or a site’s About page?
• If you researched the site producing the content, would you come away with an impression that it is well-trusted or widely-recognized as an authority on its topic?
• Is this content written by an expert or enthusiast who demonstrably knows the topic well?
• Is the content free from easily-verified factual errors?
• Would you feel comfortable trusting this content for issues relating to your money or your life?

Presentation and production questions

• Is the content free from spelling or stylistic issues?
• Was the content produced well, or does it appear sloppy or hastily produced?
• Is the content mass-produced by or outsourced to a large number of creators, or spread across a large network of sites, so that individual pages or sites don’t get as much attention or care?
• Does the content have an excessive amount of ads that distract from or interfere with the main content?
• Does content display well for mobile devices when viewed on them?

Comparative questions

• Does the content provide substantial value when compared to other pages in search results?
• Does the content seem to be serving the genuine interests of visitors to the site or does it seem to exist solely by someone attempting to guess what might rank well in search engines?

Beyond asking yourself these questions, consider having others you trust but who are unaffiliated with your site provide an honest assessment.

Also consider an audit of the drops you may have experienced. What pages were most impacted and for what types of searches? Look closely at these to understand how they’re assessed against some of the questions above.

For more details on our products and services, please feel free to visit us at: Online Marketing Companies New Delhi, Best Online Marketing Company New Delhi, Search engine marketing New Delhi, Social Media Marketing New Delhi, Online Marketing Company New Delhi.

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Zero-click searches are the new normal 

Thanks to such SERP features as featured snippets, Google’s Local Packs, Knowledge graphs, and so on, more than half of all searches are now “zero-click searches.” That means that the user’s query is answered on the SERP itself, without them having to click away anywhere.

Do your best to optimize for Rich and Featured snippets

In the situation where zero-click searches are so prevalent, the information shown on the SERP itself is now more important than ever. Two great ways to stand out is to get Rich or Featured snippets.

Rich snippets — those that, in addition to title and description, show images, stars for reviews, prices for products, etc. — are easier to get, but they will also bring lower CTR improvements compared to a Featured snippet. Your result will be more noticeable, though, even if your position in a SERP will remain the same.

Featured snippets — an entire block of information that is shown at the top of a SERP — bring great increases in CTR. But getting one is quite a bit more tricky.

Local SEO is changing 

A huge number of the aforementioned zero-click searches are local searches for which the results are shown on the SERP itself, in so-called Local Packs. For mobile devices, a single Local Pack might take up as much space as an entire SERP shown to a user.

What do we do?

You can cover a vast number of searches, mostly those containing keywords such as “near me” or “address” and “phone number” in one fell swoop, by creating a Google My Business page for your company.

But that should only be the beginning of your efforts. A large number of searches will not end on Local packs. People who want to compare products, look up more detailed information, etc. will still go on your website, and that’s where the traditional SEO practices become important.

The machines are here to stay

For years now Google’s been using learning algorithms to improve their users’ experience with search and help avoid keyword-stuffed webpages. In 2020, this will be more important than ever with Google’s latest algorithm named BERT.

Now, as far as we know, Google uses three mechanisms: first is Neural Matching, which figures out the meaning of the query. Second is RankBrain, which adjusts the SERP’s relying on the collected data about users’ behavior. The third, the newly-implemented BERT, is the algorithm that is used for analyzing the structure of a search to better understand the context in which keywords are used.

Brand building should be a priority

One noticeable trend for any marketer working today is that organic social is pretty much dead. While paid advertising still works brilliantly for social, the fact that more and more companies are doing it creates a real trend where ROI for paid ads will be decreasing.

It’s obvious at this point that paid ads will become more prevalent and expensive for everybody who wants to grow through that avenue. In these conditions, brand awareness and brand building come to the forefront of digital marketers’ efforts. On the other hand, linkless mentions are becoming more and more important, with Google and Bing confirming those are used as ranking signals.

Every time marketers think we got this SEO thing down, the rules start to shift and change. A great example is how local SEO changed. Today, having Google My Business is becoming more important for some local businesses than having a website, and this is just a symptom of a larger trend.

For more details on our products and services, please feel free to visit us at: Online Marketing Company New Delhi, Online Marketing Companies New Delhi, Best Online Marketing Company New Delhi, Search engine marketing New Delhi, Social Media Marketing New Delhi.

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Still not convinced? We’ve collected 51 statistics that prove the value, power, and impact of customer reviews.

Proof customers read reviews

1. About 95% of customers read reviews before making a purchase. (Spiegel)
2. 93% of customers will read reviews of local businesses to determine its quality. (BrightLocal)
3. 72% of customers won’t take any buying actions until they’ve read reviews. (Testimonial Engine)

Impact of online reviews on sales

4. 92% of B2B buyers are more likely to purchase after reading a trusted review (G2 and Heinz Marketing)
5. For every one star increase that a business gets on Yelp, they see a 5-9% increase in revenue. (Harvard Business Review)
6. When a product gets five reviews, the likelihood of it being purchased increases by 270%. (Spiegel)
7. When higher-priced items display reviews, the conversion rate increases by 380%. (Spiegel)
8. If a business has more than nine current reviews, they earn 52% more revenue than the average. If a business has more than 25 current reviews, that increases to 108%. (Womply)
9. Businesses that claim their free listings on at least four review sites earn an average of 46% more revenue. (Womply)
10. Purchase likelihood increases by 15% when buyers read verified reviews over anonymous reviews. (Spiegel)
11. Given two products with similar ratings, consumers are more likely to buy the product with more reviews. (Psychological Science)
12. Reviews make customers 71% more comfortable purchasing a product. (3D Cart)
13. Customers spend 31% more when a business has positive reviews. (Broadly)

Customer review engagement

14. 91% of customers from the ages of 18 to 34 trust online reviews just as much as personal recommendations. (BrightLocal)
15. 92% of customers trust peer recommendations. (Search Engine Watch)
16. Customers require a business to have at least 40 online reviews before they believe its average star rating. (BrightLocal)
17. 73% of customers place more value on the written review, rather than the star rating. (Fan and Fuel)
18. About 85% of consumers consider any review older than three months to be irrelevant. (BrightLocal)
19. Reviews account for about 15% of the method Google uses to rank local businesses. (Moz)
20. About 50% of consumers need to see at least a 4-star rating to consider a business. (Blumenthals)
21. 54% of consumers visit a local business’ website after reading a positive review. (BrightLocal)
22. 67% of B2B buyers want to see a mix of both positive and negative reviews when checking out a business. (G2 and Heinz Marketing)

Importance of replying to customer reviews

23. 75% of businesses don’t even respond to their reviews. (Womply)
24. Businesses that respond to just one customer review earn 4% more revenue on average. (Womply)
25. When a business replies to at least 25% of their online customer reviews, on average, they earn 35% more revenue. (Womply)
26. To out-do your competitors, you need to respond to at least 30% of your reviews. (Uberall)
27. People spend around 49% more money at businesses that respond to their customer reviews. (Womply)
28. 53% of customers expect a business to reply to their online review within seven days. (ReviewTrackers)
29. 41% of customers say that when brands reply to their online reviews, it makes them feel the company really cares about their customers. (Bazaarvoice)
30. Not replying to customer reviews puts companies at risk of increasing churn by 15%. (Chatmeter)
31. 89% of consumers read replies to reviews. (BrightLocal)
32. Seven out of 10 consumers changed their opinion about a brand after the company replied to a review. (Marketing Charts)

Power of negative reviews

33. On average, 19% of reviews a business receives are negative. (Womply)
34. 82% of customers actively seek out negative reviews. (PowerofReviews)
35. Negative reviews can stop an average of 40% of buyers from wanting to buy from a business. (BrightLocal)
36. When customers interact with negative reviews, they spend five times as long on a business’ website. (Reevoo)
37. Businesses whose total number of reviews are 15-20% negative actually average 13% more revenue than businesses whose total number of reviews are 5-10% negative. (Womply)
38. 72% of B2B buyers say negative reviews give depth and insight into a product. (G2 and Heinz Marketing)
39. 40% of B2B buyers say negative reviews help build credibility for a product. (G2 and Heinz Marketing)
40. 95% of customers  get suspicious of a rating if there are no negative reviews. (Reevoo)
41. The likelihood of purchase peaks at a star rating of 4.0 to 4.7, then decreases as the rating gets closer to 5.0. (Spiegel)

How to get reviews

42. About 75% of customers are willing to answer anywhere from one to five survey questions. (GatherUp)
43. 68% of consumers have left a review for a local business after being asked to do so. (BrightLocal)
44. Up to 80% of reviews originate from follow-up emails urging shoppers to review their purchases. (Spiegel)
45. Brands can expect their average star rating to increase after emailing buyers a direct link to submit reviews. (Spiegel)

Reviews and user-generated content

46. 83% of people think a business with a user-generated review on their landing page is trustworthy. (BrightLocal)
47. 76% of consumers are more likely to trust content shared by their peers rather than content shared by brands. (AdWeek)
48. 66% of buyers use sources outside of vendor materials during the research phase. (CMI and SmartBrief)
49. Irrelevant content is the number one reason buyers don’t engage with vendors more frequently. (Marketo)
50. Reputation makes up over 25% of a brand’s market value. (Deloitte)
51. 78% of customers who read reviews were satisfied with their purchase. (Broadly)

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Be Regular and Consistent

Part of social media’s effectiveness is being able to keep your name and message in front of your followers. A post here and there a couple times of week will get lost in the millions of other posts. Further, whatever social media strategy you choose, it’s wise to stick with as long as it works.

Speak to Your Market

People aren’t that interested in knowing what you had for breakfast unless, of course, you’re a food blogger. When it comes to social media marketing, the goal is to keep your market informed about topics related to your business.

Match the Message and Format to the Proper Network

What works on Twitter doesn’t necessarily work on Linkedin, Instagram or Facebook. The types of messages you post should vary across networks, as well as their frequency. For example, you can post 10 to 15 times a day on Twitter and not bother anyone. However, 10-15 LinkedIn, Facebook or Instagram posts might appear obnoxious. Take the time to learn and study the social media networks you use and fit your posts to each.

Include Social Media Follow Buttons Everywhere Possible

It’s a good idea to put social media follow buttons on every page of your website and in your emails at the very least. Your social networks may even allow links to other network profiles.

Follow Influencers and Share Their Content

If you are knowledgeable and up-to-date in your industry, you should know who the influencers are. You can also use a resource such as BuzzSumo to find influencers in your topic area. Once you follow them, you should share their content with your followers. Many will follow you back, and the goal is for them to share your content as well.

Remind Your Email Subscribers About Your Social Accounts

If you have a newsletter or email list, then be sure to give a shout-out to your social media accounts in each correspondence you send, as well as follow buttons. It also doesn’t hurt to promote your newsletter or email list on your social media as well.

Respond to Your Followers

Respond to comments, questions or mentions made by your followers. This is how you deepen connections, foster engagement, and build trust. Why bother having social media if you’re not going to be social?

Use Hashtags Where Appropriate

Twitter is the king of hashtags, which is helpful since the conversation moves at lightning speed. Hashtags help people find content on the topics that are of interest to them. Use of hashtags on other social media sites can be helpful, but don’t overdo it. Remember, people want to see real content, not a bunch of #s.

Make It Easy for Others to Share Your Content

Most visitors aren’t going to deal with the hassle of copying and pasting your URL to their social media. Make it easy for them to share your content by including social share links on your blog or website.

Use Your Stats to Identify Popular Posts and Topics

One of the biggest frustrations in social media is not knowing what will go viral and what won’t. The best rule of thumb is to post helpful, relevant content for your market. With that said, your social media and website stats can help you determine what’s popular.

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