Moving from Excel Sheets to Cloud-Based Software: A Smarter Way to Work
For years, Excel sheets have been the go-to tool for managing data, reports, inventories, project tracking, and daily business operations. They are familiar and easy to begin with. But as organizations expand, Excel often becomes more of a limitation than a solution. Challenges appear in the form of data errors, manual effort, lack of collaboration, and [...]
Google Analytics
If you are going to look at only one source of data for measuring your campaign successes and failures, look at Google Analytics.
I say this because Google Analytics is [...]
Why is creating content so important?
Ever since the continuous growth in influence of the digital marketplace and search engines, the digital evolution has forced marketeers to adapt.
Nowadays, the main [...]
Digital Marketing Strategies for IT Support Companies
Content Marketing-led Strategy
As an IT support company, you have a huge scope for the type of content you can share to attract more clients.
You’re in a [...]
What is a Sales Pipeline?
When you think about a sale, the first thing on your mind is how to conclude the deal. To understand selling, you must have a thorough grasp of the entire process from [...]
The Difference Between A Sales Funnel & Sales Pipeline
There is often a lot of confusion centered around the terms, “sales pipeline” and “sales funnel”. Do you know the difference between the two? If not, it’s perfectly [...]
What are the Sales Pipeline Stages?
A sales pipeline is an effective tool used by sales representatives to help transition new leads down a layered funnel-like system that ends with said lead becoming a [...]
Steps to improve your sales pipeline management
1. Decide what your ideal sales pipeline looks like
Let’s start by mapping out your pipeline so we can see how it looks. When you get those first ideas about people and [...]
Strategy is Vital for Effective Link-Building
What does an effective link-building strategy look like? Here are a few key components
1. Set realistic goals.
Before you start [...]
Elements of a Great B2B Content Marketing Strategy
Content marketing is essential for business owners. It helps them create content that customers will like and that will help conversions. There are seven critical things to [...]
Your Ultimate SEO Checklist
This is the ultimate SEO checklist you’ll ever need to optimize your website for the best SEO results.
Optimization That Applies to the Entire [...]