Moving from Excel Sheets to Cloud-Based Software: A Smarter Way to Work
For years, Excel sheets have been the go-to tool for managing data, reports, inventories, project tracking, and daily business operations. They are familiar and easy to begin with. But as organizations expand, Excel often becomes more of a limitation than a solution. Challenges appear in the form of data errors, manual effort, lack of collaboration, and [...]
What Is Digital Marketing?
Marketing in the digital age refers to the sale and distribution of ideas, brands, products, and services through electronic means. This attracts, retains, and satisfies [...]
WHY IS MOBILE SEO IMPORTANT?
We would like to begin looking at a few components that are important while optimizing your website on a mobile standpoint.
Optimize Title Tags and Meta [...]
BENEFITS OF INFORMATION PAGES FOR B2B WEBSITES
B2B companies serve a huge range of industries, but the one thing they all have in common is a need to reach their intended users and demonstrate to those users that [...]
HOW BLOGGING HELPS YOUR INDUSTRIAL B2B DIGITAL MARKETING STRATEGY
There is no such thing as too much information. So, what does someone like me (or maybe an engineer) use in the information gathering stage of their purchasing process? I use [...]
WHAT IS A BOUNCE RATE
It’s no secret that digital marketing is about growth. Many of the metrics we use to measure website performance are related to quantity such as users, sessions, [...]
Why is Social Media Important For Your Business?
In order to survive in a competitive market, you need to be aware of new trends in your industry. In fact, 72% of companies use social media data to make informed [...]
How to use social media for business
These are some of the aspects of business that can benefit from a social media presence:
MarketingCustomer serviceSalesRecruiting and hiringCrisis management
1. Use [...]
How to track social media ROI
You’ll need to consider several factors when formulating, setting up and tracking your business’s social media ROI.
Determine your immediate goals. Many [...]
Benefits of Video Marketing
If you’re not incorporating video in your social media marketing strategy, there’s a good chance you’re missing out on some major benefits at best and falling behind [...]
Content Marketing for Every Step of the Customer Journey
Mapping out the customer journey that delivers people to your contact form or checkout page is critical for your company’s success. If you can identify the most common [...]