You\u2019ve launched your website, opened your doors and created a Facebook Page for your new small business, but what\u2019s next? It\u2019s time to get people aware of your brand and what better way than social media?<\/p>\n

There\u2019s a reason why roughly\u00a094% of small businesses use social media<\/strong>\u00a0as a marketing tool, but doing it effectively is a whole other subject. Paid ads, organic reach and posting relevant content across your social media channels is not the easiest thing do while running a small business. However, there are ways to rule the digital space, even as a mom and pop.<\/p>\n

Find Your Core Social Networks<\/h3>\n

A big mistake small businesses encounter is trying to tackle every social channel at once. We love your eagerness, but let\u2019s face it\u2013you have to take your time and invest in a few of the essentials first. Unsure what networks are right for you? We\u2019ve got you covered with our small business guides for each main network.<\/p>\n

Facebook for Small Business<\/h3>\n

The first channel nearly every small business jumps to is Facebook. And that\u2019s OK. With over a billion daily active users, you have one of the largest pools to generate an audience. However, you want to be strategic with Facebook especially when it comes to paid and organic content, targeting your audience and engaging your followers. Read more on how to get started with Facebook.<\/p>\n

Instagram for Small Business<\/h3>\n

While other social channels are staples to marketing, the fastest growing network is Instagram. Brands are rushing to Instagram to visually showcase their product or service to younger audiences. But do you fully know your Instagram demographics, what features users prefer or how to monitor hashtags? This guide outlines everything you need to know as a small business using Instagram.<\/p>\n

Twitter for Small Business<\/h3>\n

Many smaller brands are still unsure of their need for Twitter or fear it will take too much time to manage. Let us break the common myths of Twitter for small business and show you how to scale the unscalable in this guide. Learn how to use Twitter to promote, communicate and engage on a small scale that\u2019s perfect for your business.<\/p>\n

Understanding the Value & Cost of Social Media<\/h3>\n

Figuring out the value of social is no easy task, which makes it hard for brands with little to spend know how much it costs to market or advertise. Your marketing and advertising department might just be you, so catch up on the best practices to learning the value and cost of social media.<\/p>\n

How to Make the Most of Your Social Media Budget<\/h3>\n

If you\u2019re trying to plan your social media spend, you\u2019re heading in the right direction. But sometimes, smaller businesses are unsure how to make the most of their budget. While it\u2019s good to be cautious with your budget, it\u2019s just as helpful to know where you can spend. Read this guide to get the most out of your social media budget.<\/p>\n

How to Measure the Value of Social Media<\/h3>\n

What is the value of a like or comment to your business? How much return do you earn from Retweets or mentions on Instagram? These are tricky questions to ask, but there is value to your business when you focus on traffic, awareness and leads within your social marketing strategy.<\/p>\n

Ultimate Guide to Measuring Social Media ROI<\/h3>\n

One of the biggest struggles for businesses of all sizes is to measure social media ROI. But it\u2019s not as impossible as you think. You simply need to look in the right places and understand what you\u2019re tracking the value it brings specifically to your company. Learn more about social media ROI in this helpful guide.<\/p>\n

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You\u2019ve launched your website, opened your doors and created a Facebook Page for your new small business, but what\u2019s next? It\u2019s time to get people aware of your brand and what better way than social media? There\u2019s a reason why roughly\u00a094% of small businesses use social media\u00a0as a marketing tool, but doing it effectively is […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[19,13,17,31,18],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/posts\/998"}],"collection":[{"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/comments?post=998"}],"version-history":[{"count":2,"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/posts\/998\/revisions"}],"predecessor-version":[{"id":1000,"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/posts\/998\/revisions\/1000"}],"wp:attachment":[{"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/media?parent=998"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/categories?post=998"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/tags?post=998"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}