<\/p>\n

Advantages of social media marketing for your business.<\/strong><\/p>\n

Increased Business Exposure<\/strong><\/p>\n

Facebook and Twitter alone reportedly serve 1.5 billion users globally. Social media allows your business to extend well beyond the immediate geographic area.\u00a0<\/p>\n

Insight About Your Customers<\/strong><\/p>\n

This is one of the biggest advantages of using social media. Social media provides limitless opportunities for you to interact with current and potential customers.<\/p>\n

Reduced Marketing Expenses<\/strong><\/p>\n

One of the greatest things about participating in social media is that your budget and results are not linear.<\/p>\n

Lead generation<\/strong><\/p>\n

When thinking about using the internet for lead generation, you probably think of it like this: I add my inventory to my website, and I also add my inventory to a boats for sale site.\u00a0<\/p>\n

Extremely Targeted<\/strong><\/p>\n

Traditional marketing strategies are usually very general. They work on the assumption that if you cast a big enough net, you will land at least a few fish.\u00a0<\/p>\n

Competitive Advantage<\/strong><\/p>\n

Everything that happens on social media platforms happens in real time. That means social media participation gives businesses the opportunity to engage in advertising that is timely and relevant which gives you a distinct competitive edge.<\/p>\n

\u00a0<\/strong>Analytics and Reporting<\/strong><\/p>\n

Google Analytics,\u00a0Engaged!\u00a0(our own social media dashboard) and other programs can help you monitor your social media activities and assess whether or not they are having a positive effect on website traffic, lead generation and product purchases.<\/p>\n

Strengthen Customer Loyalty<\/strong><\/p>\n

Social media can help you put a personal face on your business. Instead of just a company name, customers see you as a real person who listens to their concerns and delivers helpful feedback.<\/p>\n

Rise in Search Engine Rankings<\/strong><\/p>\n