Location Targeting<\/strong>\u00a0\u2013 This is a big one. When considering your targeted locations, look at how many impressions you\u2019ll look at generating and bear in mind existing statistics. A campaign\u00a0that has a modest budget shouldn\u2019t target nationwide searches. The campaign will become too diluted and the budget could run out in a matter of a couple of hours. Your budget should reflect targeting.<\/p>\n

Advanced Location Targeting<\/strong>\u00a0\u2013 Do you want to target users who are physically in your location or do you want to target users that are searching for your location? To simplify \u2018Electrician in Bedford\u2019 this user is looking for an electrician in Bedford and they live in Bedford. \u2018Electrician in Bedford\u2019 this user is looking for an electrician in Bedford but lives in London. The saying goes \u2018not all business is good business. The latter example could have a lower chance of conversion.<\/p>\n

Bid Strategy<\/strong>\u00a0\u2013 There are different types of bid strategy to consider. Take a look below at what they all mean.<\/p>\n

Manual CPC<\/strong>\u00a0\u2013 With this option, you are in control. You decide how much you want to pay for a click.<\/p>\n

Enhanced CPC<\/strong>\u00a0\u2013 Google will look at previous conversion history for you. You set a manual max CPC, and if Google thinks it\u2019ll likely result in a conversion, during that search query it\u2019ll increase your bid by up to 30%.<\/p>\n

Automatic CPC<\/strong>\u00a0\u2013 This strategy enables you to maximise clicks. You\u2019ll get the most clicks possible out of your budget. Bear in mind, however, that not all traffic is beneficial. You may want to be clicked on before anyone else. This will be unlikely with a position below 3 or 4.<\/p>\n

Ad Delivery<\/strong>\u00a0\u2013 How are your ads performing? Are you getting a low CTR but not a great impression share? In this case, choose accelerated ad delivery so that Google can show your ads more frequently.<\/p>\n

Ad Schedule<\/strong>\u00a0\u2013 look at competition and likelihood of conversion. For example, if you\u2019re a mobile tyre fitter in London, you may want to consider scheduling your ads to show only during the night and early morning. At this point, your competitors will likely have turned off their ads. This will result in lower CPC but also higher conversion rates.<\/p>\n

Mobile Bid Enhancement<\/strong>\u00a0\u2013 How important is a click from a mobile device? Smart insights wrote a great article on\u00a0mobile device conversions. Consider increasing mobile clicks by at least 25% to ensure you\u2019re at the top for these queries.<\/p>\n

Conversion Tracking<\/strong><\/h2>\n

Conversion Calls From Ads<\/strong>\u00a0\u2013 When someone looks at your advert on any device, if you have extensions set up, they\u2019ll see a phone number.
Google can track the number of calls from these adverts for you. You can set up conversions at account level.<\/p>\n

Conversion Calls From Websites<\/strong>\u00a0\u2013 In this event, Google can place a unique forwarding number to display where your phone numbers usually display. Only if your website is visited as a result of an ad click, the new number will display. Google can then track the number of calls that come from the website as a result of Google AdWords.<\/p>\n

Conversion Purchases From Website<\/strong>\u00a0\u2013 If you run an e-commerce site, you\u2019ll want to know how effective AdWords is. Use this conversion tracking to see how many purchases you are generating.<\/p>\n

Conversion Enquiry Form Submissions<\/strong>\u00a0\u2013 Enquiry forms can be a powerful tool. A fantastic call to action which provides you with lead data in a few taps and clicks. Differentiate the ones coming through Google AdWords by adding this conversion tracking.<\/p>\n","protected":false},"excerpt":{"rendered":"

Location Targeting\u00a0\u2013 This is a big one. When considering your targeted locations, look at how many impressions you\u2019ll look at generating and bear in mind existing statistics. A campaign\u00a0that has a modest budget shouldn\u2019t target nationwide searches. The campaign will become too diluted and the budget could run out in a matter of a couple […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[19,13,17,31,18],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/posts\/969"}],"collection":[{"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/comments?post=969"}],"version-history":[{"count":1,"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/posts\/969\/revisions"}],"predecessor-version":[{"id":970,"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/posts\/969\/revisions\/970"}],"wp:attachment":[{"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/media?parent=969"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/categories?post=969"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/tags?post=969"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}