Campaign Strategy<\/strong>\u00a0\u2013 It\u2019s a great idea to understand the strategy of your campaign from the start. Make sure you know how you want to target your audience and\u00a0consider: devices your audience is using, areas that they are looking in\/are in and what you want as a result of them visiting your website. Will your strategy include Call-only campaigns? Will it include remarketing? IF you know all of this from the get go then that\u2019s step one complete.<\/p>\n

Competitor Research<\/strong>\u00a0\u2013 Look at what your competitors are doing. Use tools such as\u00a0SEMrush\u00a0to understand what keywords your competitors are bidding for, what their ads look like and how much they\u2019re spending. This gives you knowledge on where to better their campaigns with your own.<\/p>\n

Budgeting<\/strong>\u00a0\u2013 Be realistic with your budget. If you\u2019re running your account yourself, speak to Google\u2019s help team and ask for some statistics on your industry.<\/p>\n

Search Ads<\/strong>\u00a0\u2013 These adverts are generally the most effective for your budget and strategy. Consider how much of your daily budget should go towards this particular campaign type.<\/p>\n

Call-only Ads<\/strong>\u00a0\u2013 Call-only can be a great addition to your account and strategy. They allow you to target users only using a mobile device to search. If you offer an emergency or distressed purchase service within your business, use Call-only campaigns to target these searches. It\u2019ll result in an instant phone call.<\/p>\n

Campaign Goals<\/strong>\u00a0\u2013 Realise your campaign goals. What are you looking for? Calls? Enquiry forms? General website traffic? Purchases? When looking at your goals, mirror this in your ad copy, bidding strategy, max CPC and landing pages. If you want purchases, have an ad that lands on a product page and\u00a0use\u00a0striking ad copy to stand out from the competition.<\/p>\n

Campaign Structure<\/strong>\u00a0\u2013 Structure is one of the biggest factors within AdWords. A poorly structured campaign can be the main reason to bad performance. You should structure your account as follows:<\/p>\n

\n
• Campaigns \u2013 Set different campaigns up for different products & services. Different products & services will have different margins. This means that you will want different strategies for each campaign or product & service.<\/li>\n
• Ad Groups \u2013 Split your campaign into Ad Groups. Ad Groups can be split into different match types. Set up one ad group for each match type and include correlating keywords inside them. You could call your Ad Groups \u2018Broad Match\u2019 \u2018Exact Match\u2019 & \u2018Phrase Match\u2019.<\/li>\n
• Ads \u2013 Considering that your campaign and keywords are all focussing on the same product & service, you can create one set of ads and simply copy and paste these ads into the different Ad Groups.<\/li>\n<\/ul>\n

   <\/p>\n

  Networks<\/strong>\u00a0\u2013 Decide which networks you want your ads to appear on. Generally, at Level Up Marketing, we only allow our ads to show on a Google search result. We believe that Google Search Partners Network offers lower quality traffic and also reduces headline stat performance.<\/p>\n

  Promotional Codes<\/strong>\u00a0\u2013 Use promotional codes effectively. If you get a voucher (which you do for a brand new account that hasn\u2019t done AdWords before) don\u2019t use it to save money. Add it to your current budget over a one month period.\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"

  Campaign Strategy\u00a0\u2013 It\u2019s a great idea to understand the strategy of your campaign from the start. Make sure you know how you want to target your audience and\u00a0consider: devices your audience is using, areas that they are looking in\/are in and what you want as a result of them visiting your website. Will your strategy […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[19,13,17,31,18],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/posts\/965"}],"collection":[{"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/comments?post=965"}],"version-history":[{"count":1,"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/posts\/965\/revisions"}],"predecessor-version":[{"id":966,"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/posts\/965\/revisions\/966"}],"wp:attachment":[{"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/media?parent=965"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/categories?post=965"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/tags?post=965"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}